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the very first steps
for building
a design system
our hero
5 years later
scaling the product
#WIAD2020@IraNezhynska
@GETJolocom #DWebBLN
scaling the product
business
perspective
#WIAD2020@IraNezhynska
@GETJolocom #DWebBLN
scaling the product
branding
perspective?
brand as
a believe system
MVP
brand
#WIAD2020@IraNezhynska
@GETJolocom #DWebBLN
visual design
perspective
DESIGN SYSTEMDESIGN SYSTEMDESIGN SYSTEM
#WIAD2020@IraNezhynska @GETJolocom #DWebBLN
DESIGN SYSTEMDESIGN SYSTEMDESIGN SYSTEM
brand values
first touchpoints
stakeholders’ portrait & emotional space
>> brand personality
brand moodboard + visual language
#WIAD2020@IraNezhynska @GETJolocom #DWebBLN
brand values
stakeholders’ portrait
and emotional space
brand personality
brand moodboard
visual language
first touchpoints
1.
2.
3.
4.
5.
6.
founders +
internal team
you early
adopters
+
NNGroup post
UXPin explanation
Value proposition
design (book)
Updated version
Very brief. Yet, will
serve you as a good start.
Worth buying! Will be your
every-project companion.
empathy
map
values
& triggers
T E M P L A T ET E M P L A T E C A N V A SC A N V A S
early adopters persona
their emotional triggers
value proposition drafts
brand values
stakeholders’ portrait
and emotional space
brand personality
brand moodboard
visual language
first touchpoints
1.
2.
3.
4.
5.
6.
brand values
stakeholders’ portrait
and emotional space
brand personality
brand moodboard
visual language
first touchpoints
1.
2.
3.
4.
5.
6.
personality traits
& visual anchors
brand values
stakeholders’ portrait
and emotional space
brand personality
brand moodboard
visual language
first touchpoints
1.
2.
3.
4.
5.
6.
638
personality
traits
brand values
stakeholders’ portrait
and emotional space
brand personality
brand moodboard
visual language
first touchpoints
1.
2.
3.
4.
5.
6.
stakeholder portrait
emotional space & values
brand values + + personality traits
visual associations
brand moodboard & visual language
shapes, colors, typography,
layout, interactions, photography,
illustrations style
value proposition drafts
#WIAD2020@IraNezhynska @GETJolocom #DWebBLN
brand values
stakeholders’ portrait
and emotional space
brand personality
brand moodboard
visual language
first touchpoints
1.
2.
3.
4.
5.
6.
How to Start
Online tool
CJMs inspirations
UXPressia can help you
create cjms for almost
every use case.
The most complete gallery.
customer
journey map
DESIGN SYSTEMDESIGN SYSTEMDESIGN SYSTEM
first touchpoints
#WIAD2020@IraNezhynska @GETJolocom #DWebBLN
brand values
stakeholders’ portrait
and emotional space
brand personality
brand moodboard
visual language
first touchpoints
1.
2.
3.
4.
5.
6.
Growing list of open
source design resources
Growing list of open
source design resources
Constantly updated list
of open licence tools, fonts,
icons, books and guides.
+
something
extra
thank you for joining
WIAD 2020
!
Jolocom GmbH // @GETJolocom
DWeb community // #DWebBLN #DWebDesign
#WIAD2020
brand communication designer
iryna@jolocom.io // @IraNezhynska
medium.com/@eirena
@IraNezhynska

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Takeaways from branding and design systems | WIAD Berlin 2020