Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to get noticed at the trade show

1,819 views

Published on

My personal project.
Please, visit my portfolio: behance.net/eirena
And don't forget to click "Appreciate this", if you really like my work :)


All copy is written by my own. And all

Published in: Design, Business

How to get noticed at the trade show

  1. 1. HOW TO GET NOTICED AT THE NEXT TRADE SHOW? FREE EXHIBITOR GUIDE BY IRYNA NEZHYNSKA
  2. 2. Brands are intangible assets and account for, on average 75% of a company. BLAKE DEUTSCH BY IRYNA NEZHYNSKA
  3. 3. SO, YOU ARE GOING TO PARTICIPATE IN THE INTERNATIONAL EXPO SHOW THERE YOU WANT TO... 1 2 3 4 INCREASE company MEET new groups FIND prominence of customers new partners INCREASE PROFITS 5 6 7 8 PRESENT a new range EXPAND the INTEREST new markets CULTIVATE existing of services to the market distribution network in your company business contacts BY IRYNA NEZHYNSKA
  4. 4. BUT TECHNOLOGY MARKET IS SATURATED WITH O T H E R C O M PA N I E S they offer THE SAME PRODUCT as you do BY IRYNA NEZHYNSKA
  5. 5. D O Y O U WA N T TO STAND OUT FROM COMPETITORS? BY IRYNA NEZHYNSKA
  6. 6. OF COURSE. THAT’S WHY YOU ADVERTISE & MARKET BY IRYNA NEZHYNSKA
  7. 7. and SPEND MILLIONS OF EUROS ON ADVERTISING BY IRYNA NEZHYNSKA
  8. 8. but YOU CAN ACHIEVE THE SAME RESULTS IN another / C H E A P E R WAY BY IRYNA NEZHYNSKA
  9. 9. WITH BRAND IDENTITY which is not only a logo IT IS MUCH MORE... BY IRYNA NEZHYNSKA
  10. 10. Presentations Image/Photo Digital media Material visual identity Texture Packaging Color Layout wordmark Tagline Business papers by Iryna Nezhynska strategy Advertising Typeface Typography Interior Exhibits Signage BRAND IDENTITY SYSTEM target Marketing materials symbol brand mark market Vehicle identification editorial style BY IRYNA NEZHYNSKA Uniforms product positioning
  11. 11. DOES YOUR CORPORATE IDENTITY... 1 2 3 4 look bold, MEMORABLE and appropriate? look immediately provide a WORK EFFECTIVELY CONSISTENT IMAGE RECOGNIZABLE? of the company? across all media channels? ESSENTIAL CHARACTERISTICS OF THE BEST IDENTITIES BY IRYNA NEZHYNSKA
  12. 12. NOW YOU ARE WONDERING: ”My main goal is to SELL AND PROMOTE my products. Why should I care about VISUAL FACE OF MY BUSINESS?” BECAUSE OF… BY IRYNA NEZHYNSKA
  13. 13. FINANCIAL BENEFITS OF BRAND IDENTITY BY IRYNA NEZHYNSKA
  14. 14. BENEFIT 1 People PAY 3 TIMES AS MUCH for a branded product as for opposite one VS. BY IRYNA NEZHYNSKA
  15. 15. BENEFIT 2 Visual identity makes your company MEMORABLE and helps customers to DISTINGUISH YOU FROM COMPETITORS PERCEPTION BEHAVIOR PERFORMANCE when you affect customers behavior, you can impact their performance BY IRYNA NEZHYNSKA
  16. 16. BENEFIT 3 Corporate identity PRESENTS A COMPANY to various stakeholders DIRECTORS SUPPLIERS EMPLOYEES CUSTOMERS GOVERNMENT BRAND COMPETITORS GENERAL PUBLIC PARTNERS INVESTORS MEDIA INDUSTRY EXPERTS COMMUNITY ORGANIZATIONS BY IRYNA NEZHYNSKA
  17. 17. BENEFIT 4 New visual brand identity provides your customers with a sense of TRUST and makes you look BIGGER WHY? BECAUSE... BY IRYNA NEZHYNSKA
  18. 18. Most profitable companies change their visual brand system EVERY 5-10 YEARS 4 times in 38 years 4 times in 42 years 11 times in 107 years 11 times in 115 years 4 times in 37 years BY IRYNA NEZHYNSKA 6 times in 51 years 8 times in 125 years
  19. 19. BENEFIT 5 New visual brand identity INCREASES YOUR CREDIBILITY VS. people LIKE to do business with respectable partners they will CHOOSE YOU rather than an “unbranded” company BY IRYNA NEZHYNSKA UP-TO-DATE IDENTITY ATTRACTS POTENTIAL INVESTORS
  20. 20. As a result IT GENERATES A STRONG ROI F O R Y O U R C O M PA N Y BY IRYNA NEZHYNSKA
  21. 21. So WHAT IS THE NEXT? If you want LONG-TERM PROFITS, START WITH DESIGN. BY IRYNA NEZHYNSKA
  22. 22. THAT IS WHY YOU NEED TO HIRE AN EXPERIENCED BRAND DESIGNER link to online portfolio WITH A COOL PORTFOLIO... BY IRYNA NEZHYNSKA
  23. 23. AND TESTIMONIALS FROM HAPPY CLIENTS VALERIA GULEVSKAYA VAIDAS VICIUS MARKETING AGENCY “NASHI” JSC “STATICUS” As a director of a marketing agency, I have worked with a lot of designers. Their general problem was that they all wanted to “design for design” while my clients wanted to “sell the product”. Iryna has broken this stereotype of mine because working with Iryna is like working with a branding agency. She produces not only impressive ideas but also keeps in mind the bottom-line of every project — new corporate style should promote my clients’ businesses and provide positive ROI. We hired Iryna as a designer for our new corporate presentation, which contained large amounts of data and numerous graphic charts. I please with a level of visualization and with the way that new infographics integrated with our corporate visual identification system. Everything was done before the agreed deadline and all changes I have requested were done quickly and correctly. She is also very easy to communicate with. BY IRYNA NEZHYNSKA
  24. 24. LESIA GRABOJEDOVA ELENA SERAJA AQUAMASTER GROUP SOLEMATE My company was going to participate in an international trade show. However we had no corporate image - just a 13-year-old logo. So in looking for its refreshing we found a creative agency, where Iryna worked as a brand designer. She led us through the entire rebranding process: new logotype, visual identity, trademarks relationship system, brand guidelines, product catalogues, packaging design and finally, trade show booth. The result? Our competitors did not even believe that we are “that Aquamaster” because now we look like well developed foreign company. Our exhibit attracted an unexpectedly large amount of visitors at trade show, and we signed several very important contracts. I run a not so small retail business and once discovered an opportunity to rent a space in a large shopping centre. At that time, it was absolutely impossible for my firm because this unit was rented by Leroy and surrounded by such trademarks as Zara, Orsay and Adidas. There were several candidates for this unit (firms with big experience in the fashion industry), while had only a logotype, which wasn’t enough to win this tender. While I had no idea about how to present my shop Iryna created not only a new identity, but also a completely new brand image and corporate presentation which... won the tender! I highly recommend Iryna. BY IRYNA NEZHYNSKA
  25. 25. SO DON’T HESITATE, JUST CONTACT ME AND SAY: HI! HOW WE CAN IMPROVE THE VISUAL IMAGE OF MY COMPANY? eirena.in@gmail.com behance.net/eirena BY IRYNA NEZHYNSKA
  26. 26. T H I S C O N S U LTAT I O N I S ABSOLUTELY FREE Thank you and HAVE A NICE DAY! BY IRYNA NEZHYNSKA

×