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Marketing Management .2011.01

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Marketing Management .2011.01. Week 1

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Marketing Management .2011.01

  1. 1. Marketing Management<br />Week 1<br />
  2. 2. Aaker Case Study, Muji minute 2 through 8<br />http://www.youtube.com/watch?v=xL71KTwgDlw<br />Reznor Case Study<br />http://www.youtube.com/watch?v=Njuo1puB1lg<br />
  3. 3. Marketing Management<br />
  4. 4. Five Components of Marketing Management<br />
  5. 5. What is a Business Strategy?<br />Business Strategy: The Concept and Trends in Its Management<br />PPT 1-5<br />The Product-Market Investment Strategy – <br /> where to compete<br />The Customer Value Proposition<br />Assets and Competencies<br />Functional Strategies and Programs <br />
  6. 6. Business Strategy: The Concept and Trends in Its Management<br />PPT 1-6<br />A Business Strategy<br />Where to Compete<br />The product-market investment decision<br />A Business Strategy<br />How to Compete<br />Value Assets & Function area<br /> proposition competencies strategies and programs<br />Figure 1.1<br />
  7. 7. Does Trent Reznor use strategic manage marketing? <br />If so How? <br />
  8. 8. Benefits of Marketing Management<br />
  9. 9. Benefits of Marketing Management<br />
  10. 10. Benefits of Marketing Management<br />
  11. 11. What benefits do these companies receive from Marketing Management<br />Gallo<br />Muji<br />Reznor<br />
  12. 12. What is a Business Strategy?<br />Business Strategy: The Concept and Trends in Its Management<br />PPT 1-12<br />The Product-Market Investment Strategy – <br /> where to compete<br />The Customer Value Proposition<br />Assets and Competencies<br />Functional Strategies and Programs <br />
  13. 13. Business Strategy: The Concept and Trends in Its Management<br />PPT 1-13<br />A Business Strategy<br />Where to Compete<br />The product-market investment decision<br />A Business Strategy<br />How to Compete<br />Value Assets & Function area<br /> proposition competencies strategies and programs<br />Figure 1.1<br />

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