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6 Quick Steps for Getting Started with Video


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In 2016 is it no longer a question if IF your business will use video but WHEN. The numbers for video marketing are huge. It can be hard to know where and how to get started; here is a little guide.

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6 Quick Steps for Getting Started with Video

  1. 1. A Publication of Real Estate Digital Media 6 Quick Stepsto Get Started Using Video! A GUIDE TO GETTING YOUR BUSINESS STARTED WITH VIDEO ©Real Estate Digital Media
  2. 2. Video’s Growth Has Been Explosive! It is no longer a matter of IF your business will use video but WHEN. Cisco has predicted that ⅔ of the world’s mobile data traffic will be video this year and by 2019, 70% of all internet traffic will be video. How do you get started? You know you need to use video, your competition is using video, and you are feeling the heat but what do you do? It is as simple as who, what, when, where, why and how. Ready to get started? Let’s go!
  3. 3. Who. Target Audience. Who is your Target audience. This is crucial. Who do you want to see your video? •Is it for internal use? We’ve shot videos to be shown at an investors meeting located in Europe. •External Use? We filmed an entire office building that was newly refurbished as part of a new tenant outreach. Is it for your existing clients or to get new clients? Perhaps you have a new product or new facility? Happy client testimonials? A house to sell? Answering the question “who you want to see your video “ should be the first step taken.
  4. 4. What. Subject Matter. What will be the Subject Matter of your video? What is your vision? Do you have a vision? If you need help articulating it, your videographer’s creative team (like ours) can help. Will the video include people, i.e., an interview of the CEO or a client testimonial? Will it be to showcase a new product or new location? Will it be a residential or commercial real estate listing? A before, during and after of a construction or remodeling project? A video about the company culture? Or something entirely different?
  5. 5. When Video production requires time for proper planning and execution. Don’t just think the film crew will be there for an hour or so one morning and then be done. Chances are it will take longer. Maybe all day. Maybe a few days, it all depends on what is being shot. Pre-production planning is as important as the actual filming itself. Your professional video company will want to meet with you to discuss everything about your video this includes the subject matter, the location, who will be in it and the like. Will a script be needed? A professional voice-over artist?
  6. 6. Where Where will the filming take place? Where do we need to go? Will we need to travel or will we be staying local? Will we be filming your new corporate offices here in L.A. or all of your retail stores in North America? Are we filming at a retail store or showroom, manufacturing plant, job site or building site, real estate listing, at your clients’ or someplace else. If we are shooting at a location you do not own, filming releases may be required.
  7. 7. Why. Why is the video being made? There needs to be a specific goal. Not just ‘to get more business’, but the specific goal. For example, to increase yearly sales by 10%? To gain 25 new clients or customers by the end of the year? Video for business is an investment in your company’s future, and its production is as important as any other project your company does; it’s not just having something filmed and then hoping it will get seen. It requires a plan of action to get your video in front of as many viewers as possible. A lot of businesses miss this very crucial step.
  8. 8. How Image is Everything How do you want your finished video to look? If you have made the decision to have a video produced, and you are hiring professionals to shoot it, you probably want it to look as good as possible. We live in an image driven world. How important is image in your industry? If your video goes viral, what do you want people to think about you/your company when it is viewed? Professional or amateurish? Your video has to look its best Here’s a tip to have the best looking video: Hire pros. Not Craigslist or yesterday's film school grads but seasoned professionals.
  9. 9. Next Contact Us We can get you started. Contact us for your free consultation. About us: We are a full-service filmmaking collective. We specialize in creating business videos including residential and commercial real estate, corporate videos, retail videos as well as interviews, testimonials and drones. Count on us for all your production services. When you hire Real Estate Digital Media, you’re not getting discount Craigslist videographers or yesterday’s film school grads, but a seasoned team of working professionals with more than 50 years’ combined experience in writing, producing, directing, and editing feature films, television and documentaries. We strive for perfection in everything we shoot. Whether it’s a simple client testimonial, a luxury real estate listing or a full-on corporate video, our goal is to produce a product that not only exceeds your expectations but assures your ultimate satisfaction. For more information visit our website at
  10. 10. Click on the above image to be taken to our portfolio page on Vimeo where you can see examples of our work: from drone footage to motion graphics and 3D animation, we can meet all your video needs. “ The single most important strategy in content marketing today is video... Period. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. - Gary Vaynerchuk
  11. 11. CONTACT US FOR YOUR FREE CONSULTATION TODAY! IF YOU ARE NOT USING VIDEO YOU ARE LOSING BUSINESS TO YOUR COMPETITORS WHO DO! Contact us today to learn how you can meet your business goals with video. CONTACT US TODAY! Instagram/ListingVideosLA Click on our logo to be taken to our website