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Certificate of Completion - ACP
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Irina Draguntsova
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This is the flyer for our first direct mail marketing packets headed to Boston and elsewhere. The site is launching with the first weekly email on Jan 16, 2015.
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This research aims to investigate the effect of customer - based brand equity components on purchase intention of the Mingmitr Local Coffee Bars in Chiang Mai province. Of 500 respondents agreed to participant in this study which are the customers of the Mingmitr Local Coffee Bars. The research instrument was questionnaires. The structural equation modeling were used to analyze the data. The result indicates that brand awareness and brand association have a significant impact on customer’s purchase intention of the Mingmitr Local Coffee at the statistically significant level of 0.05. The good of fit measures found that the chi-square value was equal to 120.710; the degree of freedom (df) was equal to 103; the probability value (P-value) was equal to 0.112; the root mean square error of approximation (RMSEM) was equal to 0.019; the standard root mean square residual (SRMR) was equal to 0.026; the goodness of fit index (GFI) was equal to 0.974; the adapted goodness of fit index (AGFI) was equal to 0.955 and the comparative fit index (CFI) was equal to 0.998. The combined effect of the model explains 73 percent of the total variance in purchase intention of the Mingmitr Local Coffee Bar.
The effect of customer – based brand equity components on purchase intention ...
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This is the flyer for our first direct mail marketing packets headed to Boston and elsewhere. The site is launching with the first weekly email on Jan 16, 2015.
The Sweetest Art List flyer Jan 2015
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Deepa Sampath
This research aims to investigate the effect of customer - based brand equity components on purchase intention of the Mingmitr Local Coffee Bars in Chiang Mai province. Of 500 respondents agreed to participant in this study which are the customers of the Mingmitr Local Coffee Bars. The research instrument was questionnaires. The structural equation modeling were used to analyze the data. The result indicates that brand awareness and brand association have a significant impact on customer’s purchase intention of the Mingmitr Local Coffee at the statistically significant level of 0.05. The good of fit measures found that the chi-square value was equal to 120.710; the degree of freedom (df) was equal to 103; the probability value (P-value) was equal to 0.112; the root mean square error of approximation (RMSEM) was equal to 0.019; the standard root mean square residual (SRMR) was equal to 0.026; the goodness of fit index (GFI) was equal to 0.974; the adapted goodness of fit index (AGFI) was equal to 0.955 and the comparative fit index (CFI) was equal to 0.998. The combined effect of the model explains 73 percent of the total variance in purchase intention of the Mingmitr Local Coffee Bar.
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Certificate of Completion - ACP
1.
Saturday, September 12,
2015 7:29 PM Новый раздел 1 Стр.1
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