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Newsletter Copywriting for Nonprofit

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Important keys on newsletter copywriting for nonprofit organizations

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Newsletter Copywriting for Nonprofit

  1. 1. NEWSLETTER COPYWRITING IQBAL HARIADI, TECHSOUP ASIA
  2. 2. GROUND RULES • PEOPLE GET TONS OF EMAILS EACH WEEK, INCLUDING OURS. MAKE IT STAND OUT. • NEWSLETTER IS NOT THE REAL CONTENT, IT IS SIGNAGE • OUR NEWSLETTER SHOULD BE: • APPEALING • RELEVANT • WORTH TO READ • HAVE CLEAR CALL TO ACTION
  3. 3. GOAL OF NEWSLETTER OPEN RATE CLICK RATE CONVERSION RATE
  4. 4. SUBJECT LINE: Question • Wanna Know How UNICEF Raised 10.000 USD in One Night? • How Charity Water Gain 10.000 Followers in Instagram? • Still Using Pirated Softwares? We Have The Solution
  5. 5. SUBJECT LINE: Incentive • Here Are 5 Free Ebooks for Nonprofits To Accompany Your Weekend • Want to Get 10.000$ Adwords Grant to Advertise Your Nonprofit on Google?
  6. 6. LAYOUT COMPONENTS (sharescreen) • ALWAYS USE IMAGES • CALL TO ACTION • HIGHLIGHT IMPORTANT MESSAGE WITH SIZE/BOLD
  7. 7. CONTENT IDEAS • Nonprofit Tech For Good http://www.nptechforgood.com • Classy Blog http://www.classy.org/blog/best • Social Fish http://www.socialfish.org/ • Just Giving http://blog.justgiving.com/ • Guide Star http://trust.guidestar.org/ • Getting Attention http://gettingattention.org/ • Nonprofit Marketing Guide http://www.nonprofitmarketingguide.com/
  8. 8. IMAGE RESOURCES • https://stocksnap.io/ • https://unsplash.com/ • http://www.gratisography.com/ • http://www.splitshire.com/ • http://littlevisuals.co/ • http://www.lifeofpix.com/

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