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Thought Starter: Making Sense Of Your Money

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Diamonds may be a girl’s best friend, but spending less and saving more money is of great importance to the majority of women across the U.S. How consumers feel about money (spending it or not spending it) can help industries across America forecast sales and production, especially small and medium size businesses that can more easily recalibrate priorities after reviewing a quick snapshot of the market. This month’s eNation survey focuses on America’s financial footing. Find out more about how consumers are planning to spend their money in 2013.

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Thought Starter: Making Sense Of Your Money

  1. 1. MAKING SENSE OF YOUR MONEYPublic Affairs Thought Starter MARCH 2013 Diamonds may be a girl’s best friend, but spending less and saving more money is of great importance to the majority of women across the U.S., especially those between of the ages of 35-55. How consumers feel about money (spending it or not spending it) can help industries across America forecast sales and production, especially small and medium size businesses that can more easily recalibrate priorities after reviewing a quick snapshot of the market. This month’s eNation survey focused on America’s financial footing. Conducted in February 2013, the results found that almost half of Americans say they would like to both, spend less and save more money. This is especially true for women, those over 35 years of age and among married households. Only about one in seven said they have no wish to change their savings or spending in 2013, however, those over 55 years of age appear to be least likely to change their saving or spending this year. Which one of the following statements best describes your financial wish for 2013? Household Children in Gender Age Married Total Income Household Male Female 18-34 35-54 55+ <$50K $50K+ Yes No Yes No To both spend less and save 46 41 50 38 51 47 45 47 48 45 49 42 more To save 29 32 26 41 29 17 30 28 33 27 26 32 more money Will not change saving or 15 16 14 9 13 23 15 15 9 17 14 16 spending in 2013 To spend 10 10 10 12 7 13 11 10 10 10 10 10 less money For Americans who have set specific financial goals for 2013, most (69%) also indicated they have a financial plan to accomplish their goals. Interestingly, Americans with children are far more likely to set financial goals. Have you set any specific financial goals for 2013? Household Children in Gender Age Married Total Income Household Male Female 18-34 35-54 55+ <$50K $50K+ Yes No Yes No Yes 37 38 35 43 38 29 34 39 48 33 36 38 No 63 62 65 57 62 71 66 61 52 67 64 62 If yes, have you made a financial plan for reaching your 2013 goals? Yes 69 73 65 68 71 68 65 72 70 69 69 69 No 31 27 35 32 29 32 35 28 30 31 31 31 ? ? ? 1?
  2. 2. M A K I N G S E N S E O F YO U R M O N E Y Part of a good financial plan includes saving for a rainy day. Most Americans (44%) are putting awayPublic Affairs Thought Starter money monthly as part of an emergency fund, as well as saving for a trip/vacation, retirement, home improvements and automotive. Those households with children are especially likely to save monthly for an emergency fund. Which of the following areas do you want to save for on a monthly basis this year? Household Children in Gender Age Married Total Income Household Male Female 18-34 35-54 55+ <$50K $50K+ Yes No Yes No Emergency fund 44 42 46 47 48 37 48 41 52 42 44 45 Trip/vacation 36 34 39 35 37 36 29 41 37 36 40 32 Retirement 28 26 30 23 38 21 16 37 32 27 35 20 Home 23 20 26 22 23 25 17 28 28 22 30 15 improvement Automotive 20 22 18 25 20 15 22 18 20 20 18 22 Other major 13 12 13 14 13 12 14 12 11 14 12 14 purchase College fund 13 13 13 22 14 3 9 16 30 8 15 11 Home purchase 12 15 9 22 11 4 12 12 20 10 12 12 None of 15 17 14 12 13 22 19 13 10 17 15 16 the above The financial goals of the average American appear to require at least $27,800 in order to meet everything on their 2013 wish list. Higher income households and those married said they needed more to meet their 2013 savings wish. If you were going to Las Vegas tomorrow, how much would you have to win to meet your 2013 financial savings wish list? Household Children in Gender Age Married Total Income Household Male Female 18-34 35-54 55+ <$50K $50K+ Yes No Yes No 0 to less than 23 22 23 20 20 30 25 21 14 25 21 24 $5,000 $5,000 -$15,000 25 23 23 26 29 17 29 20 29 23 22 28 $15,001- $50,000 29 30 30 36 25 29 28 33 35 29 32 28 Over $50,000 23 22 24 18 26 24 18 26 22 23 25 20 Mean 27.8 27.3 28.3 25.7 29.8 27.6 23.6 31 29.1 27.5 30.2 24.9 ? ? ? 2?
  3. 3. M A K I N G S E N S E O F YO U R M O N E Y Methodology Public Affairs Thought Starter Each week Ipsos U.S. eNation online omnibus completes five national online surveys. Each survey (wave of eNation) consists of a minimum To request complimentary access to this study, or to learn more about eNation, please contact us. of 1,000 completes with adults 18 years of age Paul Abbate or older in the contiguous U.S.A. The sample Senior Vice President consists of individuals selected from the online Ipsos Public Affairs 617.526.0042 segment of Ipsos’ iSay/Ampario Panel, and is paul.abbate@ipsos.com balanced to be representative of the general population based upon region, gender, age, and Chris Deeney household income data from the U.S. Census Senior Vice President Bureau. The selected individuals receive a Ipsos Public Affairs customized e-mail inviting them to participate. 630.526.4080 chris.deeney@ipsos.com Ipsos U.S. eNation online omnibus survey results are tabulated by two standard demographic banners. Ipsos Public Affairs A. GENDER, AGE, HOUSEHOLD INCOME, Ipsos Public Affairs is a non-partisan, objective, REGION survey-based research practice made up of B. CHILD IN HOUSEHOLD, EDUCATION, seasoned professionals. We conduct strategic EMPLOYMENT STATUS, MARTIAL research initiatives for a diverse number of STATUS, RACE American and international organizations, based not only on public opinion research, but elite eNation’s standard data tabulations are provided stakeholder, corporate, and media opinion in a weighted format. The data are weighted to research. give appropriate representation on various demographic factors, including: age, income, the Ipsos has media partnerships with the most four national census regions, and gender. The prestigious news organizations around the Current Population Survey from the U.S. Census world. Ipsos Public Affairs is the international Bureau is used to determine the weighting polling agency of record for Reuters News, the targets for each demographic factor. world’s leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world. Because eNation is Ipsos Public Affairs is a member of the Ipsos fielded seven days a week, Group, a leading global survey-based market you can measure public opinion research company. We provide boutique-style and consumer attitudes any customer service and work closely with our time - quickly and clients, while also undertaking global research. affordably. To learn more, visit: www.ipsos-na.com ? ? ? 3 ?Copyright ©2013 Ipsos Public Affairs. All rights reserved. 1 3 - 0 2 - 3 3

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