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Part of a good financial plan includes saving for a rainy day – especially anyone living in Vancouver like myself (pun intended). However, saving for a trip/vacation (possibly getting away from the rain) actually factors more highly among Canadians, especially women.
How consumers feel about money (spending it or not spending it) can help industries across Canada forecast sales and production, especially small and medium size businesses that can more easily recalibrate priorities after reviewing a quick snapshot of the market. This month’s eNation survey focused on Canada’s financial footing. Find out more about how consumers are planning to spend their money in 2013.