Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Trust in Professions: Ipsos MORI Veracity Index 2019

24,288 views

Published on

The new Ipsos MORI Veracity Index finds trust in politicians has fallen over the last year, sending them spiralling back to the bottom of the index.

Key headlines include:

• Trust in politicians has fallen by five percentage points and they have displaced advertising executives as the least trusted profession in the survey. At the start of this General Election campaign, just fourteen per cent of the public said they trust politicians in general to tell the truth – a five-percentage point fall since 2018. Trust in politicians has always been in short supply, but this figure matches previous lows recorded in 2016 (15%), 2011 (14%) and 2009 (13%)
• Trust in Government Ministers has also fallen. Seventeen per cent trust Government Ministers, another five-percentage point fall since 2018. The lowest score recorded for Government Ministers was in 1993, when 11 per cent felt they could be trusted to tell the truth.
• Nurses remain the most trusted profession in Britain. Ninety-five per cent of the public say they trust nurses to tell the truth, close to their 2018 score of 96 per cent.
• Ninety per cent of the British public trust dentists to tell the truth. A new profession in this year’s list, dentists rank similarly teachers (89%), and just behind doctors, who are on 93 per cent. All three of the most trust professions on the list this year are medical professionals
• Trust in Civil Servants continues to rise. This year 65 per cent trust them to tell the truth, up from 62 per cent in 2018. This builds on an increase from 56% in 2016, meaning that trust in civil servants has increased by nine percentage points since 2016, and 40 percentage points since the start of this poll in 1983
• The trend of falling trust in the clergy has stalled this year. Two-thirds of the public say they trust priests to tell the truth (64%), close to the 2018 score of 62 per cent. However the long-term trend remains downward, with a fall of 21 percentage points since 1983

Trust in professions remains driven by demographic factors, especially education. Those with a degree-level qualification are more likely that average to say they trust a wide range of professions. The largest gap between degree holders and those with no formal qualifications is on trust in charity chief executives (55% versus 31% respectively), followed by Judges (87% vs 65%), civil servants (73% and 53%), local councillors (50% and 31%) and engineers (95% and 79%). Degree holders are clear on professions they do not trust, too – 22 per cent trust estate agents, compared with 36 per cent of those with no formal qualifications and there is a similar-sized gap on bankers (34% and 47%).

Published in: News & Politics
  • Be the first to comment

Trust in Professions: Ipsos MORI Veracity Index 2019

  1. 1. Ipsos MORI Veracity Index 2019 © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in professions survey
  2. 2. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Veracity Index 2019 – all professions 95% 93% 90% 89% 86% 86% 84% 81% 81% 76% 65% 65% 64% 61% 54% 46% 45% 43% 41% 35% 30% 26% 17% 17% 14% Nurses Doctors Dentists Teachers Engineers Professors Scientists Judges Members of the Armed Forces The Police The ordinary man/woman in the street Civil Servants Clergy/priests Television news readers Pollsters Trade union officials Charity chief executives Bankers Local councillors Business leaders Estate agents Journalists Government Ministers Advertising executives Politicians generally “Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?” % trust to tell the truth Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019
  3. 3. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public The six most trusted professions, 2019 95% 93% 90% 89% 86% 86% Nurses Doctors Dentists Teachers Engineers Professors % trust to tell the truth: 2018 score: 96% 92% N/A 87% 86% Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019 89%
  4. 4. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public The five least trusted professions, 2019 30% 26% 17% 17% 14% Estate Agents Journalists Government Ministers Advertising Executives Politicians generally % trust to tell the truth: 2018 score: 30% 26% 22% 16% 19% Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019
  5. 5. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public -1 -3 -11 -13 -25 -36 -43 -61 -62 -68 Net trust in professions 2019 Nurs- es Doct- ors Teac- hers Dent- ists Engi- neers Profe- ssors Scie- ntists Armed Forces Members Judges Man/ woman in the street The Police TV News Reader s Clergy/ priests Poll- sters Charity Chief Execs Trade Union officials Local council- llors Bank- ers Business Leaders Govt. Ministers Journ- alists Estate Agents Polit- icians Ad Execs Net trust = % trust to tell the truth - % do not trust to tell the truth Civil Serv ants Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019 90 86 80 80 77 77 72 66 64 55 35 35 32 25 15
  6. 6. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Key movers in public trust over time 0 25 50 75 100 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016 2019 % trust to tell the truth: Doctors – 93% (+11 ppt since 1983) Teachers – 89% (+10 ppt since 1983) Professors – 86% (+16 ppt since 1993) Scientists – 84% (+21 ppt since 1997) The Police – 76% (+15 ppt since 1983) Clergy/Priests – 64% (-21 ppt since 1983) Civil Servants – 65% (+40 ppt since 1983) Trade Union officials – 46% (+28 ppt since 1983) Bankers – 43% (+14 ppt since 2011) Journalists – 26% (+7 ppt since 1983) Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019
  7. 7. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public All Veracity data, 1983 - 2019 0 25 50 75 100 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016 2019 Nurses Doctors Teachers Professors Judges Scientists Clergy/Priests The Police TV news reader Ordinary Man/Woman in the street Civil Servants Pollsters Trade Union Officials Local Councillors Business Leaders Bankers Managers in Local Gov Journalists Government Ministers Politicians Generally Managers in the NHS Lawyers Charity Chief Executives Estate agents Engineers Armed Forces Members Ad Executives Dentists* % trust to tell the truth: *: This profession listed for the first time in 2019 Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019
  8. 8. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in Politicians: Highs and Lows 17 14 0 20 40 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Government Ministers Politicians Generally % trust to tell the truth: *: This profession listed for the first time in 2019 Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019 2008: Government Ministers High – 25% 1993: Government Ministers Low – 11% 2009: Politicians Low – 13% 1999: Politicians High – 23%
  9. 9. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in professions by party support “Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?” % trust to tell the truth Conservative Labour 95% 97% 92% 96% 91% 92% 86% 90% 86% 89% 81% 90% 82% 90% 75% 83% 87% 69% 82% 73% 70% 66% 57% 73% 69% 63% 66% 64% 54% 56% 27% 60% 36% 54% 48% 41% 36% 50% 29% 35% 27% 32% 18% 32% 15% 20% 18% 15% 14% 21% Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019 Nurses Doctors Dentists Teachers Engineers Professors Scientists Judges Members of the Armed Forces The Police The ordinary man/woman in the street Civil Servants Clergy/priests Television news readers Pollsters Trade union officials Charity chief executives Bankers Local councillors Business leaders Estate agents Journalists Government Ministers Advertising executives Politicians generally Conservative supporters Labour supporters
  10. 10. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in professions by referendum vote “Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?” % trust to tell the truth Remain Leave 94% 95% 93% 90% 89% 88% 91% 87% 89% 88% 89% 83% 86% 80% 86% 74% 79% 83% 75% 76% 70% 53% 71% 68% 64% 67% 64% 65% 60% 48% 52% 37% 51% 34% 34% 44% 43% 31% 33% 35% 24% 31% 28% 17% 13% 18% 14% 13% 14% 10% Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019 Nurses Doctors Dentists Teachers Engineers Professors Scientists Judges Members of the Armed Forces The Police Civil Servants The ordinary man/woman in the street Clergy/priests Television news readers Pollsters Trade union officials Charity chief executives Bankers Local councillors Business leaders Estate agents Journalists Advertising executives Government Ministers Politicians generally Remain voters Leave voters
  11. 11. © Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in professions by educational attainment “Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?” % trust to tell the truth Degree None 97% 93% 95% 93% 93% 90% 93% 86% 95% 79% 89% 80% 90% 77% 87% 65% 78% 80% 78% 66% 73% 53% 73% 65% 68% 57% 67% 55% 63% 49% 49% 37% 55% 31% 34% 47% 50% 31% 35% 31% 23% 36% 34% 22% 13% 19% 19% 16% 12% 15% Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019 Nurses Doctors Dentists Teachers Engineers Professors Scientists Judges Members of the Armed Forces The Police Civil Servants The ordinary man/woman in the street Clergy/priests Television news readers Pollsters Trade union officials Charity chief executives Bankers Local councillors Business leaders Estate agents Journalists Advertising executives Government Ministers Politicians generally Degree holders No formal qualifications
  12. 12. Gideon Skinner Research Director gideon.skinner@ipsos.com Mike Clemence Research Manager Michael.Clemence@Ipsos.com Ipsos MORI Veracity Index 2019 For more information

×