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The View from Westminster 
The Ipsos MORI MPs survey 1978-2014 9th September 2014
The Ipsos MORI MPs Survey 
Sample 
An initial sample of 421 MPs were contacted and quotas on 
ministerial status within pa...
Contents page 
Content Slide 
Economic Optimism 4 
Issues Facing Britain 8 
Issues Facing the Public Sector 19 
Issues Fac...
Economic 
Optimism 
Confidence in the British economy heading 
into the election
Prospects for economy – MPs are optimistic the economy will 
improve in the next 12 months, Conservatives in particular 
S...
Prospects for the economy – MPs’ optimism switches depending on 
whether they are in power or not 
65 
76 
52 
-100 
-80 
...
-100 
-80 
-60 
-40 
-20 
0 
20 
40 
60 
80 
100 
General 
public 
Captains of industry 
MPs 
Economic optimism among MPs,...
Issues facing 
Britain 
The issues that MPs think are important, and 
the issues the public are telling MPs are 
important
6 
17 
13 
26 
20 
17 
31 
18 
15 
26 
51 
11 
4 
7 
5 
11 
18 
11 
25 
24 
18 
55 
Education 
Poverty/inequality 
Housing...
52 
18 
22 
20 
15 
20 
14 
0 
10 
20 
30 
40 
50 
60 
70 
80 
90 
100 
S10 W10 S11 W11 S12 W12 S13 W13 S14 
Cost of livin...
Postbag – Conservative MPs say they are approached most about 
immigration while housing is the key subject for Labour MPs...
Postbag Trends – MPs were reporting immigration as a key Postbag 
issue before it registered on our general public Issues ...
Postbag Trends – Housing has always been much more of a Postbag 
issue than we measure in the general public Issues Index ...
Postbag Trends – NHS/Healthcare has been a relatively consistent 
Postbag issue since the 1990s, but more variable among p...
Postbag Trends – Crime trends in Postbag and Issues Index follow each 
other relatively closely – both show a significant ...
Postbag Trends – Education more of Postbag issue than a concern 
among the general public in recent years 
MPs Question: W...
Postbag Trends – Unemployment mentions in Postbag have tracked general 
public concerns closely in recent years 
MPs Quest...
Postbag Trends – Benefits tend not to be a major concern in the Issues 
Index – but a significant (if erratic) Postbag iss...
Issues facing the 
Public Sector 
The issues facing the public sector both 
now, and looking forward to the next 
parliame...
11 
20 
14 
15 
11 
14 
11 
4 
16 
8 
8 
57 
33 
12 
12 
20 
11 
12 
18 
6 
14 
7 
Lack of investment 
Public services und...
0 
18 
13 
14 
19 
7 
20 
28 
31 
19 
5 
5 
11 
13 
30 
27 
24 
41 
Digital security 
Impact of cuts on Local Authorities ...
Ageing population, there will be more elderly people and 
there will be less people paying for it. Immigration, it will 
c...
68% 
93% 
36% 
39% 
12% 
67% 
18% 
2% 
40% 
48% 
75% 
19% 
Agree Neither/nor Disagree 
Cuts and Austerity – Cuts to public...
Most MPs think the public don’t realise what cuts are coming – but 
Conservatives are more optimistic that the public will...
Issues facing the 
Private Sector 
The issues that businesses in Britain need to 
be keeping track of
Issues facing British Business – Conservative MPs much more 
concerned about over-regulation than Labour MPs 
40 
22 
19 
...
Issues facing British businesses – A skills shortage is currently the 
most important problem, bank lending now less of a ...
Issues facing British businesses – A clear partisan divide over 
importance of over-regulation 
Q What do you think are th...
33% 
9% 
59% 
44% 
22% 
71% 
37% 
56% 
12% 
18% 
31% 
Agree Neither/nor Disagree 
Labour MPs more likely to say industry a...
15% 
6% 
34% 
8% 
26% 
55% 
81% 
15% 
66% 
100% 
11% 
Agree Neither/nor Disagree 
Conservative MPs clearly against foreign...
3 
11 
23 
9 
21 
14 
31 
17 
24 
54 
60 
16 
12 
6 
22 
12 
22 
12 
35 
38 
25 
60 
Tourism 
Oil and Gas 
Construction 
F...
17 
10 
19 
10 
19 
13 
41 
40 
32 
61 
6 
15 
15 
31 
33 
34 
12 
27 
52 
42 
Aerospace and Defence 
Oil and Gas 
Transpo...
Parliamentary 
communications 
and lobbying 
Attitudes to political lobbying and insight into 
how MPs would prefer to be ...
Judgment of communications with MPs – communicating face-to-face 
and on issues of relevance to constituency are key 
29 
...
64 
58 
55 
52 
46 
38 
23 
21 
18 
17 
12 
7 
1 
21 
28 
30 
34 
25 
36 
45 
44 
49 
42 
38 
27 
13 
5 
5 
6 
3 
18 
13 
...
Conservatives nearly twice as favourable towards lobbying than Labour 
MPs – but nearly all think the public have an unfav...
Many MPs think public have limited understanding of lobbying, and 
don’t see its positive side 
6 
14 
6 
15 
10 
24 
11 
...
Political lobbying: public perception compared to reality 
It is accurate. Ultimately 
everyone is lobbying 
whether it is...
30% 
37% 
22% 
73% 
77% 
75% 
63% 
72% 
56% 
27% 
23% 
30% 
10% 
11% 
10% 
16% 
11% 
21% 
Agree Neither/nor Disagree 
Poli...
52% 
31% 
78% 
47% 
35% 
55% 
21% 
31% 
8% 
25% 
28% 
23% 
Agree Neither/nor Disagree 
Q To what extent do you agree or di...
26 
24 
20 
52 
40 
32 
41 
49 
10 
16 
20 
20 
45 
55 
47 
63 
The Independent 
Financial Times 
The Sun 
The Guardian 
T...
0 
10 
20 
30 
40 
50 
60 
70 
W 
2002 
S 
2003 
W 
2003 
S 
2004 
W 
2004 
S 
2005 
W 
2005 
S 
2006 
W 
2006 
S 
2007 
W...
6 
5 
21 
17 
25 
58 
41 
42 
4 
10 
20 
37 
25 
20 
35 
51 
Parliamentary Brief 
The Week 
The Economist 
The Spectator 
...
Magazine readership – Total Politics embedded very quickly as a key 
publication 
Q Which of these weekly, fortnightly or ...
Trust in Politics 
and Business 
Who do politicians trust – and what do they 
think of trust in politicians? What can 
bus...
86% 
83% 
82% 
76% 
63% 
61% 
59% 
56% 
Clergy/Priest 
Judge 
Scientist 
Doctors 
Teacher 
TV newsreader 
Police 
Pollster...
53% 
51% 
49% 
44% 
43% 
33% 
18% 
12% 
11% 
Business Leaders 
Civil servants 
Politicians generally 
The ordinary person ...
42% 
45% 
35% 
76% 
76% 
80% 
53% 
52% 
58% 
16% 
18% 
13% 
Agree Neither/nor Disagree 
MPs split on whether trust in poli...
77% 
79% 
73% 
77% 
70% 
84% 
18% 
18% 
20% 
11% 
15% 
5% 
Agree Neither/nor Disagree 
MPs mostly agree the public increas...
15 
4 
4 
11 
16 
53 
40 
56 
89 
6 
12 
19 
16 
19 
25 
44 
68 
75 
Public anger about specific policies 
Public refusal ...
4 
10 
22 
10 
7 
18 
24 
37 
15 
15 
11 
19 
15 
15 
19 
19 
The media needs to stop 
portraying politicans negatively 
R...
They need to get out more, 
they need to go and visit 
organisations, talk to 
ordinary people, listen to 
what they have ...
10% 
29% 
24% 
22% 
29% 
40% 
40% 
36% 
52% 
50% 
52% 
Agree Neither/nor Disagree 
MPs mostly disagree that the public’s v...
77% 
84% 
67% 
33% 
16% 
59% 
6% 
3% 
9% 
43% 
56% 
27% 
Agree Neither/nor Disagree 
MPs are split on whether business doe...
10 
10 
6 
36 
39 
25 
25 
55 
52 
12 
16 
24 
4 
12 
40 
48 
32 
44 
Quality of products and services 
The ongoing financ...
17 
14 
9 
4 
17 
26 
13 
46 
12 
12 
8 
20 
12 
12 
28 
28 
Communicate better with the public 
Address negative media co...
How can CEOs improve public trust in business 
Q What do you think CEOs, and other senior executives, in this country need...
62 
28 
34 
24 
21 
65 
55 
63 
17 
8 
13 
4 
74 
56 
52 
44 
30 
33 
Your national government 
Public sector healthcare 
...
20 
8 
4 
0 
14 
9 
5 
5 
0 
26 
15 
11 
4 
0 
Supermarkets 
Insurance companies 
Media companies 
Social media websites 
...
65 
62 
34 
28 
24 
21 
31 
41 
34 
28 
17 
24 
Your national government 
Public sector healthcare 
providers 
Banks 
Priv...
20 
15 
8 
4 
0 
31 
17 
11 
12 
10 
Supermarkets 
Insurance companies 
Media companies 
Social media websites 
Foreign go...
28 
31 
26 
22 
41 
35 
40 
26 
5 
8 
4 
16 
16 
15 
21 
14 
7 
8 
9 
18 
Agree much more with a than b Agree a little mor...
EU Membership 
Britain’s future in the EU and whether the 
terms of our membership should be 
renegotiated
Q To what extent do you agree or disagree that the terms of Britain’s membership of the EU should be renegotiated? 
Base: ...
Freedom of movement is the key issue to be renegotiated with the EU, 
but also legal and foreign policy and finances 
25 
...
Q What particular aspects of the terms of our membership of the EU do you think most need to be changed? 
There has to be ...
Base: All MPs (74), Conservative MPs (33) and Labour MPs (33),asked, Summer MPs 2014 
Majority of Conservative MPs think w...
Base: All MPs (74), Conservative MPs (33) and Labour MPs (33),asked, Summer MPs 2014 
MPs split on how the public would vo...
92% 
100% 
89% 
90% 
93% 
89% 
49% 
33% 
60% 
5% 
4% 
6% 
3% 
8% 
38% 
50% 
29% 
Agree Neither/nor Disagree 
Nearly all MP...
Scottish 
Referendum 
The views of MPs on which way Scotland 
will vote on 18th September
% Yes % No 
Nearly all MPs thought that Scotland would vote to remain a part of 
the UK 
Q And do you think that Scotland ...
Election 2015 
Who will win the next election, and by what 
margin?
0% 
5% 5% 
8% 8% 
34% 
21% 
10% 
34% 
8% 
16% 
22% 
10% 
3% 
0% 0% 0% 
10% 
20% 
30% 
40% 
0% 0% 0% 
Clear partisan profil...
Most MPs thought UKIP would have no seats after the next election – 
but significant minority said 1-5 
Q And how many MPs...
Most Impressive 
MP 
Who has been the most impressive MP over 
the last 38 years?
0 10 20 30 40 50 60 70 
Base: Members of Parliament, 1981-2014 
Most Impressive MP 1981-2014 – Among All MPs 
John Biffen ...
Thank You
FURTHER INFORMATION 
For more information please contact: 
Carl Phillips 
e: carl.phillips@ipsos.com 
Ipsos MORI 
79-81 Bo...
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The View from Westminster: Ipsos MORI MPs Survey 1978 - 2014

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For almost 40 years, we've asked the public if they trust MPs but who do MPs trust? What are their views on EU membership and the issues facing Britain, the public and private sectors and Scottish independence? What about the prospects for the 2015 election? And who do they think is parliament's most impressive MP?

For almost 40 years Ipsos MORI has been helping clients explore their relationship, reputation and communications with Members of Parliament.

Twice a year we conduct around 100 face-to-face interviews with MPs and the following slides present some of the findings from the Summer 2014 wave, along with a major review of our trend data back to the 1970s.

This is a high quality, representative survey conducted face-to-face by our expert, highly trained interviewers. We do not use email or online data collection as we cannot be sure that the questionnaire will be filled out by the MPs themselves.

We ensure those interviewed closely represent the profile of the House of Commons and data are weighted to reflect the balance between ministerial and other positions.

Published in: News & Politics
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The View from Westminster: Ipsos MORI MPs Survey 1978 - 2014

  1. 1. The View from Westminster The Ipsos MORI MPs survey 1978-2014 9th September 2014
  2. 2. The Ipsos MORI MPs Survey Sample An initial sample of 421 MPs were contacted and quotas on ministerial status within party were set to ensure representativeness This resulted in 143 interviews in total, with a breakdown as follows: Base 143 58 66 15 Other 4 Fieldwork Dates 9 June – 6 August 2014 • For almost 40 years Ipsos MORI has been helping clients explore their relationship, reputation and communications with Members of Parliament. • Twice a year we conduct around 100 face-to-face interviews with MPs and the following slides present some of the findings from the Summer 2014 wave, along with a major review of our trend data back to the 1970s. • This is a high quality, representative survey conducted face-to-face by our expert, highly trained interviewers. We do not use email or online data collection as we cannot be sure that the questionnaire will be filled out by the MPs themselves. • We ensure those interviewed closely represent the profile of the House of Commons and data are weighted to reflect the balance between ministerial and other positions. Summer 2014
  3. 3. Contents page Content Slide Economic Optimism 4 Issues Facing Britain 8 Issues Facing the Public Sector 19 Issues Facing the Private Sector 25 Parliamentary Communications and Lobbying 33 Trust in Politics and Business 45 EU Membership 63 Scottish Referendum 70 Election 2015 72 Most Impressive MP 75
  4. 4. Economic Optimism Confidence in the British economy heading into the election
  5. 5. Prospects for economy – MPs are optimistic the economy will improve in the next 12 months, Conservatives in particular Source: Ipsos MORI MPs survey Q Do you think the general economic condition of the country will improve, stay the same or get worse in the next 12 months? 67 15 2 15 67% Improve 2% Get worse Improve Stay the same Get worse Don’t know Base: All MPs (143), Conservative MPs (58), Labour MPs (66) asked, Summer 2014 76 4 19 32 57 5 7
  6. 6. Prospects for the economy – MPs’ optimism switches depending on whether they are in power or not 65 76 52 -100 -80 -60 -40 -20 0 20 40 60 80 100 Net Improve ± All MPs Conservative Labour Base: All MPs (143), Conservative MPs (58), Labour MPs (66) asked, Summer 2014 Q Do you think the general economic condition of the country will improve, stay the same or get worse in the next 12 months? General Election General Election General Election % Source: Ipsos MORI MPs survey
  7. 7. -100 -80 -60 -40 -20 0 20 40 60 80 100 General public Captains of industry MPs Economic optimism among MPs, Captains of Industry and the General Public follows a similar pattern Q Do you think the general economic condition of the country will improve, stay the same or get worse in the next 12 months? Base: Members of Parliament/British Captains of Industry/General Public (c. 1,000 British adults each month), 1995-2014 General Election General Election General Election General Election 25 93 65 Net Improve ± % Source: Ipsos MORI
  8. 8. Issues facing Britain The issues that MPs think are important, and the issues the public are telling MPs are important
  9. 9. 6 17 13 26 20 17 31 18 15 26 51 11 4 7 5 11 18 11 25 24 18 55 Education Poverty/inequality Housing Cost of living National Health Service Europe Employment / job security Defence/foreign affairs/international terrorism Race relations / immigration Getting the economy back into growth The economy Issues facing Britain – While the economy still clearly leads as the most important issue… Base: All MPs (143), Conservative MPs (58), Labour MPs (66) asked, Summer 2014 Conservative MPs Labour MPs Q What do you think are the most important issues facing Britain today? 52 22 20 20 18 18 15 14 10 9 9 All MPs % Top mentions Source: Ipsos MORI MPs survey
  10. 10. 52 18 22 20 15 20 14 0 10 20 30 40 50 60 70 80 90 100 S10 W10 S11 W11 S12 W12 S13 W13 S14 Cost of living …It has declined in importance since 2013. Defence/terrorism has increased rapidly in importance in this latest survey Q What do you think are the most important issues facing Britain today? Economy NHS Employment Get economy back into growth Top seven mentions Base: All MPs asked each wave Immigration Defence/Terrorism % Source: Ipsos MORI MPs survey
  11. 11. Postbag – Conservative MPs say they are approached most about immigration while housing is the key subject for Labour MPs 66 61 58 56 54 43 42 39 33 30 23 23 21 20 Asylum/Immigration/ refugees Benefits Housing Health Service Badger culls Child Support/Child Support Agency Care of the elderly Education/schools Animal Research/ Experimentation Social security Famine/overseas aid Pensions Tax Credits Hunting with dogs/fox hunting All MPs | % Top mentions Q Which of the subjects on this list, if any, do you receive most letters about in your post bag, or receive most approaches about from individuals in clinics or other ways? Base: All MPs (143), Conservative MPs (58), Labour MPs (66) asked, Summer 2014: Con. (%) Lab. (%) 75 52 61 59 42 74 50 62 52 53 38 49 44 38 48 31 19 52 19 43 19 28 27 19 13 30 10 30 Source: Ipsos MORI MPs survey
  12. 12. Postbag Trends – MPs were reporting immigration as a key Postbag issue before it registered on our general public Issues Index MPs Question: Which of the subjects on this list, if any, do you receive most letters about in your post bag, or receive most approaches about from individuals in clinics or other ways? General Public Issues Index Question: What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 90 100 Sep-74 Jul-75 May-76 Mar-77 Jan-78 Nov-78 Sep-79 Jul-80 May-81 Mar-82 Jan-83 Nov-83 Sep-84 Jul-85 May-86 Mar-87 Jan-88 Nov-88 Sep-89 Jul-90 May-91 Mar-92 Jan-93 Nov-93 Sep-94 Jul-95 May-96 Mar-97 Jan-98 Nov-98 Sep-99 Jul-00 May-01 Mar-02 Jan-03 Nov-03 Sep-04 Jul-05 May-06 Mar-07 Jan-08 Nov-08 Sep-09 Jul-10 May-11 Mar-12 Jan-13 Nov-13 Issues Index MPs' Postbag % % Immigration Source: Ipsos MOR Issues Index and Ipsos MORI MPs survey
  13. 13. Postbag Trends – Housing has always been much more of a Postbag issue than we measure in the general public Issues Index MPs Question: Which of the subjects on this list, if any, do you receive most letters about in your post bag, or receive most approaches about from individuals in clinics or other ways? General Public Issues Index Question: What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 90 100 Sep-74 Aug-75 Jul-76 Jun-77 May-78 Apr-79 Mar-80 Feb-81 Jan-82 Dec-82 Nov-83 Oct-84 Sep-85 Aug-86 Jul-87 Jun-88 May-89 Apr-90 Mar-91 Feb-92 Jan-93 Dec-93 Nov-94 Oct-95 Sep-96 Aug-97 Jul-98 Jun-99 May-00 Apr-01 Mar-02 Feb-03 Jan-04 Dec-04 Nov-05 Oct-06 Sep-07 Aug-08 Jul-09 Jun-10 May-11 Apr-12 Mar-13 Feb-14 Issues Index MPs' Postbag % Housing % Source: Ipsos MOR Issues Index and Ipsos MORI MPs survey
  14. 14. Postbag Trends – NHS/Healthcare has been a relatively consistent Postbag issue since the 1990s, but more variable among public MPs Question: Which of the subjects on this list, if any, do you receive most letters about in your post bag, or receive most approaches about from individuals in clinics or other ways? General Public Issues Index Question: What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 90 100 Sep-74 Aug-75 Jul-76 Jun-77 May-78 Apr-79 Mar-80 Feb-81 Jan-82 Dec-82 Nov-83 Oct-84 Sep-85 Aug-86 Jul-87 Jun-88 May-89 Apr-90 Mar-91 Feb-92 Jan-93 Dec-93 Nov-94 Oct-95 Sep-96 Aug-97 Jul-98 Jun-99 May-00 Apr-01 Mar-02 Feb-03 Jan-04 Dec-04 Nov-05 Oct-06 Sep-07 Aug-08 Jul-09 Jun-10 May-11 Apr-12 Mar-13 Feb-14 Issues Index MPs' Postbag % NHS/Healthcare Source: Ipsos MOR Issues Index and Ipsos MORI MPs survey %
  15. 15. Postbag Trends – Crime trends in Postbag and Issues Index follow each other relatively closely – both show a significant decline recently MPs Question: Which of the subjects on this list, if any, do you receive most letters about in your post bag, or receive most approaches about from individuals in clinics or other ways? General Public Issues Index Question: What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 90 100 Sep-74 Aug-75 Jul-76 Jun-77 May-78 Apr-79 Mar-80 Feb-81 Jan-82 Dec-82 Nov-83 Oct-84 Sep-85 Aug-86 Jul-87 Jun-88 May-89 Apr-90 Mar-91 Feb-92 Jan-93 Dec-93 Nov-94 Oct-95 Sep-96 Aug-97 Jul-98 Jun-99 May-00 Apr-01 Mar-02 Feb-03 Jan-04 Dec-04 Nov-05 Oct-06 Sep-07 Aug-08 Jul-09 Jun-10 May-11 Apr-12 Mar-13 Feb-14 Issues Index MPs' Postbag % Crime/Law/Order Source: Ipsos MOR Issues Index and Ipsos MORI MPs survey %
  16. 16. Postbag Trends – Education more of Postbag issue than a concern among the general public in recent years MPs Question: Which of the subjects on this list, if any, do you receive most letters about in your post bag, or receive most approaches about from individuals in clinics or other ways? General Public Issues Index Question: What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 90 100 Sep-74 Aug-75 Jul-76 Jun-77 May-78 Apr-79 Mar-80 Feb-81 Jan-82 Dec-82 Nov-83 Oct-84 Sep-85 Aug-86 Jul-87 Jun-88 May-89 Apr-90 Mar-91 Feb-92 Jan-93 Dec-93 Nov-94 Oct-95 Sep-96 Aug-97 Jul-98 Jun-99 May-00 Apr-01 Mar-02 Feb-03 Jan-04 Dec-04 Nov-05 Oct-06 Sep-07 Aug-08 Jul-09 Jun-10 May-11 Apr-12 Mar-13 Feb-14 Issues Index MPs' Postbag % Education Source: Ipsos MOR Issues Index and Ipsos MORI MPs survey %
  17. 17. Postbag Trends – Unemployment mentions in Postbag have tracked general public concerns closely in recent years MPs Question: Which of the subjects on this list, if any, do you receive most letters about in your post bag, or receive most approaches about from individuals in clinics or other ways? General Public Issues Index Question: What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 90 100 Sep-74 Aug-75 Jul-76 Jun-77 May-78 Apr-79 Mar-80 Feb-81 Jan-82 Dec-82 Nov-83 Oct-84 Sep-85 Aug-86 Jul-87 Jun-88 May-89 Apr-90 Mar-91 Feb-92 Jan-93 Dec-93 Nov-94 Oct-95 Sep-96 Aug-97 Jul-98 Jun-99 May-00 Apr-01 Mar-02 Feb-03 Jan-04 Dec-04 Nov-05 Oct-06 Sep-07 Aug-08 Jul-09 Jun-10 May-11 Apr-12 Mar-13 Feb-14 Issues Index MPs' Postbag % Unemployment Source: Ipsos MOR Issues Index and Ipsos MORI MPs survey %
  18. 18. Postbag Trends – Benefits tend not to be a major concern in the Issues Index – but a significant (if erratic) Postbag issue MPs Question: Which of the subjects on this list, if any, do you receive most letters about in your post bag, or receive most approaches about from individuals in clinics or other ways? General Public Issues Index Question: What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 90 100 Sep-74 Aug-75 Jul-76 Jun-77 May-78 Apr-79 Mar-80 Feb-81 Jan-82 Dec-82 Nov-83 Oct-84 Sep-85 Aug-86 Jul-87 Jun-88 May-89 Apr-90 Mar-91 Feb-92 Jan-93 Dec-93 Nov-94 Oct-95 Sep-96 Aug-97 Jul-98 Jun-99 May-00 Apr-01 Mar-02 Feb-03 Jan-04 Dec-04 Nov-05 Oct-06 Sep-07 Aug-08 Jul-09 Jun-10 May-11 Apr-12 Mar-13 Feb-14 Issues Index MPs' Postbag % Benefits Source: Ipsos MOR Issues Index and Ipsos MORI MPs survey %
  19. 19. Issues facing the Public Sector The issues facing the public sector both now, and looking forward to the next parliament
  20. 20. 11 20 14 15 11 14 11 4 16 8 8 57 33 12 12 20 11 12 18 6 14 7 Lack of investment Public services under pressure Sustaining service with reduced budgets Quality of service Lack of resources Reorganisation of public services Increased workloads with fewer staff Prospect of cuts Inefficiency Ageing population Problems arising from economic crisis Issues facing public services today – Resourcing and budget pressures the clear current theme … % Top mentions Q What do you think are the most important problems facing our public services today? Base: All MPs (143), Conservative MPs (58), Labour MPs (66) asked, Summer 2014: 30 25 14 13 13 12 12 11 11 10 8 All MPs Source: Ipsos MORI MPs survey Conservative MPs Labour MPs
  21. 21. 0 18 13 14 19 7 20 28 31 19 5 5 11 13 30 27 24 41 Digital security Impact of cuts on Local Authorities Managing public expectations Increasing demand on public services Spending cuts to public services Doing more for less Delivering social care Lack of funds for investment in the future Demand of an increasingly elderly population …while our ageing population the key longer-term pressure Conservative MPs Labour MPs Q And what do you think will be the most important problems facing our public services by the end of the next parliament in 2020? Base: All MPs (73), Conservative MPs (32) and Labour MPs (31),asked, Summer MPs 2014 All MPs 36 25 24 22 16 13 10 10 10 % Top mentions Source: Ipsos MORI MPs survey
  22. 22. Ageing population, there will be more elderly people and there will be less people paying for it. Immigration, it will cause a perception of too many people in the country Labour MP Maintaining service levels with less cash which means inevitably there will have to be a very hard look at things which should not be done by the public sector at all and probably also means looking more openly at some of the different ways of combining types of financing, e.g. in health whether it is charging for GP appointments or whatever The need for investment in the delivery of services and demands placed upon Conservative MP particularly the health and caring services from an ageing population Labour MP The cumulative impact of debt. Debt interest payments are now the third biggest government budget, and the bigger it gets the more everything else gets squeezed. Also a general lack of efficiency in the delivery of public services Conservative MP We are going to have a fracturing of public services, so there is a wider group of people involved and people at a local level doing much more their own thing and that is going to mean you haven't got the level of oversight you have at the moment Labour MP Levels of funding, in general they will be smaller in real terms than they have now. Quality of management, if you want to deliver things in an innovative way you need innovative managers and I am not sure we have them Liberal Democrat MP Issues facing the Public Sector in 2020 Q And what do you think will be the most important problems facing our public services by the end of the next parliament in 2020? Source: Ipsos MORI MPs survey
  23. 23. 68% 93% 36% 39% 12% 67% 18% 2% 40% 48% 75% 19% Agree Neither/nor Disagree Cuts and Austerity – Cuts to public spending seen as more likely than tax increases 2015 onwards – but splits along clear party lines Q To what extent do you agree or disagree with the following statements? Base: All MPs (76), Conservative MPs (33) and Labour MPs (33),asked, Summer MPs 2014 A further reduction in public spending is inevitable in the next parliament Tax rises are inevitable in the next parliament Source: Ipsos MORI MPs survey
  24. 24. Most MPs think the public don’t realise what cuts are coming – but Conservatives are more optimistic that the public will accept them Q To what extent do you agree or disagree with the following statements? Base: All MPs (76), Conservative MPs (33) and Labour MPs (33),asked, Summer MPs 2014 The general public have a good understanding of the likely cuts and austerity measures coming in the next parliament The general public will accept that further cuts and austerity measures are necessary in the next parliament 14% 21% 7% 42% 56% 25% 74% 67% 82% 38% 16% 63% Agree Neither/nor Disagree Source: Ipsos MORI MPs survey
  25. 25. Issues facing the Private Sector The issues that businesses in Britain need to be keeping track of
  26. 26. Issues facing British Business – Conservative MPs much more concerned about over-regulation than Labour MPs 40 22 19 16 16 15 14 13 13 10 37 41 19 11 26 8 14 8 12 15 43 3 20 23 7 23 17 18 13 7 Skills shortage Over regulation General economic conditions Getting banks to lend Access to Finance Europe Foreign competition World trade/exports Competitiveness Taxation/inheritence tax Conservative MPs Labour MPs Q What do you think are the most important problems facing British business and industry today? Base: All MPs (143), Conservative MPs (58), Labour MPs (66) asked, Summer 2014: All MPs % Top mentions Source: Ipsos MORI MPs survey
  27. 27. Issues facing British businesses – A skills shortage is currently the most important problem, bank lending now less of a concern Base: All MPs asked each wave (c.100-150 MPs) Q What do you think are the most important problems facing British business and industry today? 16 40 0 10 20 30 40 50 60 Dec-07 Jul-08 Dec-08 Jul-09 Dec-09 Jul-10 Dec-10 Jul-11 Dec-11 Jul-12 Dec-12 Jul-13 Dec-13 Jul-14 Top six mentions – All MPs % Source: Ipsos MORI MPs survey Getting banks to lend Skills shortage
  28. 28. Issues facing British businesses – A clear partisan divide over importance of over-regulation Q What do you think are the most important problems facing British business and industry today? 22 3 41 0 10 20 30 40 50 60 70 80 90 100 S01 W01 S02 W02 S03 W03 S04 W04 S05 W05 S06 W06 S07 W07 S08 W08 S09 W09 S10 W10 S11 W11 S12 W12 S13 W13 S14 % Over-regulation % Base: All MPs asked each wave (c.100-150 MPs) Source: Ipsos MORI MPs survey Conservative MPs All MPs Labour MPs
  29. 29. 33% 9% 59% 44% 22% 71% 37% 56% 12% 18% 31% Agree Neither/nor Disagree Labour MPs more likely to say industry and commerce should pay more attention to their social and environmental responsibilities Q To what extent do you agree or disagree with the following statements? Industry and commerce do not pay enough attention to their social responsibilities Industry and commerce should be doing more to address environmental issues Base: All MPs (56), Conservative MPs (27) and Labour MPs (20),asked, Summer MPs 2014 Source: Ipsos MORI MPs survey
  30. 30. 15% 6% 34% 8% 26% 55% 81% 15% 66% 100% 11% Agree Neither/nor Disagree Conservative MPs clearly against foreign protection and more regulation – Labour MPs more split Q To what extent do you agree or disagree with the following statements? British industry and commerce should be protected from foreign takeover Industry and commerce need more regulation Base: All MPs (56), Conservative MPs (27) and Labour MPs (20),asked, Summer MPs 2014 Source: Ipsos MORI MPs survey
  31. 31. 3 11 23 9 21 14 31 17 24 54 60 16 12 6 22 12 22 12 35 38 25 60 Tourism Oil and Gas Construction Farming and agriculture Pharmaceuticals and Biotechnology Aerospace and defense High Street Retail Electricity and Power Technology and the internet Manufacturing Transport Both main parties agree on need for support for transport – but significant differences on other industries… Conservative MPs Labour MPs Q Looking at this list of industry sectors, which two or three of them do you think need the most government support over the next 5 years? Base: All MPs (66), Conservative MPs (27) and Labour MPs (30),asked, Summer MPs 2014 56 40 31 26 20 19 17 16 15 12 12 All MPs % Top mentions Source: Ipsos MORI MPs survey
  32. 32. 17 10 19 10 19 13 41 40 32 61 6 15 15 31 33 34 12 27 52 42 Aerospace and Defence Oil and Gas Transport Electricity and Power Financial services Banking Pharmaceuticals and Biotechnology Construction Technology and the internet Manufacturing …and construction seen as more important to growth than in need of support Conservative MPs Labour MPs Q And which two or three of them do you think are the most important for growing the UK economy over the next 5 years? Base: All MPs (68), Conservative MPs (28) and Labour MPs (31),asked, Summer MPs 2014 55 41 31 24 24 24 22 17 14 13 All MPs % Top mentions Source: Ipsos MORI MPs survey
  33. 33. Parliamentary communications and lobbying Attitudes to political lobbying and insight into how MPs would prefer to be communicated with
  34. 34. Judgment of communications with MPs – communicating face-to-face and on issues of relevance to constituency are key 29 22 17 15 12 11 11 9 8 8 8 Communicate on subjects relevant to constituency Personal contact/face to face meetings Communicate on subjects of interest to MPs Target key individual MPs Regular contact Meetings/seminars Keep contact in context / relevant information Less volume of information Clear/straightforward communication Send short briefs More credible information Q Turning now to communications, what are the most important things companies, organisations and public service organisations can do to develop and maintain good relations with MPs? Base: All MPs (143), Conservative MPs (58), Labour MPs (66) asked, Summer 2014: % % 30 29 18 24 14 23 10 23 17 7 12 9 11 13 4 15 5 11 8 7 11 6 Source: Ipsos MORI MPs survey All MPs | % Top mentions
  35. 35. 64 58 55 52 46 38 23 21 18 17 12 7 1 21 28 30 34 25 36 45 44 49 42 38 27 13 5 5 6 3 18 13 19 15 18 27 27 45 50 4 3 9 6 3 10 11 20 3 7 9 9 9 10 10 9 9 11 9 10 10 9 9 Acts with honesty and integrity Treatment of customers Is Trustworthy Quality of products or services Treatment of employees Quality of management Openness and transparency Economic contribution to Britain Financial Performance Public reputation Environmental and Social responsibility Industry Leadership Communication with MPs Extremely important (5) 4 3 2 Not at all important (1) Don't know Judgement of companies – two-thirds of MPs say honesty is extremely important in judging companies Q How important are each of the following factors when you judge a company or organisation? Base: All MPs (143), Conservative MPs (58), Labour MPs (66) asked, Summer 2014: Source: Ipsos MORI MPs survey
  36. 36. Conservatives nearly twice as favourable towards lobbying than Labour MPs – but nearly all think the public have an unfavourable view Base: All MPs (72), Conservative MPs (30) and Labour MPs (32),asked, Summer MPs 2014 4 8 43 53 31 3 6 27 17 40 4 9 17 19 14 59 51 69 9 3 15 35 35 31 Very favourable Fairly favourable Neutral Fairly unfavourable Very unfavourable Thinking about your experience of lobbying, are you generally favourable or unfavourable towards lobbying as it currently operates? Favourable 47% 61% 31% And in your opinion, do you feel that public perceptions of lobbying are generally favourable or unfavourable? 3% 6% 0% Unfavourable 26% 22% 29% 93% 86% 100% Source: Ipsos MORI MPs survey
  37. 37. Many MPs think public have limited understanding of lobbying, and don’t see its positive side 6 14 6 15 10 24 11 6 17 11 23 28 Lobbyists have less power/influence than the public think The public are unaware of the positive side of lobbying The public believe lobbyists push vested interests Lobbying is an opportunity for MPs to listen to the issues facing business/organisations/charities Lobbying is not understood by the public The public have a overly negative perception of lobbyists Conservative MPs Labour MPs Q To what extent is the public perception of lobbying reflective of your experience? Why do you say that? Base: All MPs (72), Conservative MPs (30) and Labour MPs (32),asked, Summer MPs 2014 27 18 16 12 9 9 All MPs Source: Ipsos MORI MPs survey % Top mentions
  38. 38. Political lobbying: public perception compared to reality It is accurate. Ultimately everyone is lobbying whether it is a constituent who wishes to lobby to get a problem with their housing association fixed, but the purist form of lobbyist in terms of corporate affairs businesses, it can be quite corrosive and I tend not to deal with public affairs companies. If you have a company in your constituency with an issue you will always see them anyhow and I would rather have the contact made directly with the companies Conservative MP Not very reflective, the public perception is dislocated from my experience Liberal Democrat MP It is fairly accurate, the public perception is that lobbying organisations and pressure groups spend a lot of money trying to persuade MPs of their view and I think that is probably the case Conservative MP About the same. I don't want to be critical of people who are lobbying for good causes, but when they do come and talk to you it is very much that they are almost robotic sometimes, "Let's say what we have to say and hit the MP with what we want them to do” Labour MP My personal experience is that the public are wrong about lobbying. I don't think the lobbying is nearly as bad as people make out, probably the public have an exaggerated view of what lobbyists do, I think they think that they take us all out for holidays to Switzerland where we ski and soak up the sunshine. The public probably have a skewed idea of what lobbyists do. They are right to be sceptical but I think they think lobbyists and MPs are worse than they are Liberal Democrat MP Q To what extent is the public perception of lobbying reflective of your experience? Why do you say that? The complete opposite. I find lobbying can be very sensible, very helpful, very informative but most members of the public consider that lobbying is something you do in a brown envelope and hand to an MP surreptitiously. It isn't, it is an informative process and it advises and assists MPs greater as long as there is no suspicion on either part that each one is seeking to actually gain some unfair advantage. When it is done honestly and transparently it is a vital tool in the body politic Labour MP Source: Ipsos MORI MPs survey
  39. 39. 30% 37% 22% 73% 77% 75% 63% 72% 56% 27% 23% 30% 10% 11% 10% 16% 11% 21% Agree Neither/nor Disagree Political lobbyists have become less effective at engaging with MPs over the past five years Lobbying is very useful in helping me understand the issues facing businesses and other organisations Political lobbyists make a positive contribution to the legislative process in the UK Q To what extent do you agree or disagree with the following statements? Base: All MPs (67), Conservative MPs (30) and Labour MPs (27),asked, Summer MPs 2014 MPs split on whether lobbyists are less effective now – but broad agreement that they make a positive contribution Source: Ipsos MORI MPs survey
  40. 40. 52% 31% 78% 47% 35% 55% 21% 31% 8% 25% 28% 23% Agree Neither/nor Disagree Q To what extent do you agree or disagree with the following statements? Base: All MPs (67), Conservative MPs (30) and Labour MPs (27),asked, Summer MPs 2014 Companies are generally not transparent enough about their lobbying activities Attitudes to lobbying bill split along party lines – and Labour MPs more likely to say companies not transparent enough The Lobbying Bill needs to be reformed Source: Ipsos MORI MPs survey
  41. 41. 26 24 20 52 40 32 41 49 10 16 20 20 45 55 47 63 The Independent Financial Times The Sun The Guardian The Evening Standard Daily Mail The Daily Telegraph The Times Conservative MPs Labour MPs Base: All MPs (104), Conservative MPs (49) and Labour MPs (44),asked, Winter MPs 2013 55 42 41 41 35 19 18 17 Newspaper readership – The Times is most widely read, but clear party preferences between titles, particularly with the Guardian and Mail Q Which of these daily publications, if any, do you read regularly (at least 3 issues out of 4)? All MPs Source: Ipsos MORI MPs survey % Top mentions
  42. 42. 0 10 20 30 40 50 60 70 W 2002 S 2003 W 2003 S 2004 W 2004 S 2005 W 2005 S 2006 W 2006 S 2007 W 2007 S 2008 W 2008 S 2009 W 2009 S 2010 W 2010 S 2011 W 2011 S 2012 W 2012 S 2013 W 2013 The Times The Telegraph Daily Mail Evening Standard The Guardian The Sun Financial Times The Independent Newspaper readership trends – the Daily Mail is the only title to see an increase in readership in recent years Q Which of these daily publications, if any, do you read regularly (at least 3 issues out of 4)? 55% 42% 35% 19% 18% 17% 41% 41% Base: All MPs asked each wave (c.100-150 MPs) Source: Ipsos MORI MPs survey
  43. 43. 6 5 21 17 25 58 41 42 4 10 20 37 25 20 35 51 Parliamentary Brief The Week The Economist The Spectator Private Eye New Statesman Total Politics The House Magazine Conservative MPs Labour MPs Base: All MPs (104), Conservative MPs (49) and Labour MPs (44),asked, Winter MPs 2013 44 40 38 26 26 21 8 5 Magazine readership – The House Magazine most widely read, with clear party preferences on New Statesman and Spectator Q Which of these weekly, fortnightly or monthly publications, if any, do you read regularly (at least 3 issues out of 4)? All MPs Source: Ipsos MORI MPs survey % Top mentions
  44. 44. Magazine readership – Total Politics embedded very quickly as a key publication Q Which of these weekly, fortnightly or monthly publications, if any, do you read regularly (at least 3 issues out of 4)? 0 10 20 30 40 50 60 70 W 2002 S 2003 W 2003 S 2004 W 2004 S 2005 W 2005 S 2006 W 2006 S 2007 W 2007 S 2008 W 2008 S 2009 W 2009 S 2010 W 2010 S 2011 W 2011 S 2012 W 2012 S 2013 W 2013 The House Magazine Total Politics New Statesmen The Spectator The Economist This Week Parliamentary Brief Private Eye 44% 40% 26% 21% 8% 5% 38% 26% Base: All MPs asked each wave (c.100-150 MPs) Source: Ipsos MORI MPs survey
  45. 45. Trust in Politics and Business Who do politicians trust – and what do they think of trust in politicians? What can business do to encourage trust among MPs? And who do MPs trust with their data?
  46. 46. 86% 83% 82% 76% 63% 61% 59% 56% Clergy/Priest Judge Scientist Doctors Teacher TV newsreader Police Pollsters Q I am going to read out some different types of people. For each, please can you tell me if you would generally trust them to tell the truth or not. Base: All MPs (58), Summer MPs 2014 Base: 1,018 British Adults aged 18+ interviewed by telephone, November 2013 Trust completely/fair amount Veracity Index (1) – MPs most likely to trust priests – teachers and police less trusted, as are pollsters… Source: Ipsos MORI MPs survey and Ipsos MORI Veracity Index General Public “Yes, trust to tell truth” 66% 82% 83% 89% 86% 69% 65% 50%
  47. 47. 53% 51% 49% 44% 43% 33% 18% 12% 11% Business Leaders Civil servants Politicians generally The ordinary person in the street Ministers Trade Union officials Bankers Estate Agents Journalists Q I am going to read out some different types of people. For each, please can you tell me if you would generally trust them to tell the truth or not. Base: All MPs (58), Summer MPs 2014 Base: 1,018 British Adults aged 18+ interviewed by telephone, November 2013 Veracity Index (2) – MPs more likely to trust politicians than “ordinary people”, but very low trust in bankers, estate agents and journalists Source: Ipsos MORI MPs survey and Ipsos MORI Veracity Index General Public “Yes, trust to tell truth” 34% 53% 18% 64% n/a 41% n/a n/a 21%
  48. 48. 42% 45% 35% 76% 76% 80% 53% 52% 58% 16% 18% 13% Agree Neither/nor Disagree MPs split on whether trust in politicians has changed – although majority agree that public think parties do not represent their interests Q To what extent do you agree or disagree with the following statements? Base: All MPs (62), Conservative MPs (28) and Labour MPs (25),asked, Summer MPs 2014 Trust in politicians to tell the truth has not really changed over the past decade The public increasingly believe that political parties do not represent their interests Source: Ipsos MORI MPs survey
  49. 49. 77% 79% 73% 77% 70% 84% 18% 18% 20% 11% 15% 5% Agree Neither/nor Disagree MPs mostly agree the public increasingly don’t see a difference between parties – and that politicians are out of touch Q To what extent do you agree or disagree with the following statements? Base: All MPs (62), Conservative MPs (28) and Labour MPs (25),asked, Summer MPs 2014 The public increasingly believe that there is little difference between the political parties The public increasingly believe that politicians are out of touch Source: Ipsos MORI MPs survey
  50. 50. 15 4 4 11 16 53 40 56 89 6 12 19 16 19 25 44 68 75 Public anger about specific policies Public refusal to accept some of the realities facing the country The main political parties criticising each other Lack of significant difference between the policies of the main parties A lack of strong leadership across the main political parties Public anger about the recession and austerity An increasing number of politicians going straight into politicans from university The way politics and politicians are represented in the media The behavior of some politicians, for example the expenses scandal The behaviour of politicians and representation by the media seen as key reasons for lack of trust in politicians Conservative MPs Labour MPs Q Thinking about the issues affecting trust in politicians, which two or three of the following do you think have had the most impact? Base: All MPs (61), Conservative MPs (27) and Labour MPs (25),asked, Summer MPs 2014 79 66 40 36 17 17 12 11 10 All MPs Source: Ipsos MORI MPs survey % Top mentions
  51. 51. 4 10 22 10 7 18 24 37 15 15 11 19 15 15 19 19 The media needs to stop portraying politicans negatively Restore trust on an individual basis through constituency work Represent the views of constituents Show integrity and be trustworthy Media coverage of politics needs to be more balanced and fair Show that they share the concerns of the public Be more accessible Be more honest/open with the public Honesty/openness/accessibility key themes for improving trust – Conservatives also emphasise the media’s role % Top mentions Conservative MPs Labour MPs Q What do you think Politicians in this country need to do to improve public trust in politics? Base: All MPs (65), Conservative MPs (27) and Labour MPs (28),asked, Summer MPs 2014 29 23 18 15 14 14 12 10 All MPs Source: Ipsos MORI MPs survey
  52. 52. They need to get out more, they need to go and visit organisations, talk to ordinary people, listen to what they have got to say, bring those issues back to parliament and also tell them that we can't solve everything and that some of the issues in society are down to individuals as well as government Labour MP To act in good faith at all times and focus on the needs of their constituents and be a good constituency MP Conservative MP Be honest with the public, tell them what they intend to do and stick to it Conservative MP Seriously reform the parliamentary institutions and to adopt a more puritanical lifestyle Labour MP Try to be honest, transparent and by that I mean using plain language as much as possible, be as accessible as possible. Just try to be as open about what they are doing and the reasons why they are doing it. As long as there's communication, I have tended to find that if people don't agree with you, the fact that you are prepared to argue your case in as honest and open a way as you possibly can, using plain language, ensuring that you have listened to the points they have made, that generally gets a good response Liberal Democrat MP Strategies for improving trust in politics Q What do you think Politicians in this country need to do to improve public trust in politics? We need to be more open about why we form policy and how we communicate it with the public. We need to be braver when we are telling people about difficult choices, we need to be more trusting of them to understand when there are tough choices to be made and we should give them more credit that they are actually able to work out for themselves, if we present the arguments we should be more trusting of them to make a decision on what we are doing Labour MP Source: Ipsos MORI MPs survey
  53. 53. 10% 29% 24% 22% 29% 40% 40% 36% 52% 50% 52% Agree Neither/nor Disagree MPs mostly disagree that the public’s view of business is becoming more negative Q To what extent do you agree or disagree with the following statements? Base: All MPs (56), Conservative MPs (27) and Labour MPs (20),asked, Summer MPs 2014 Industry and commerce have lost the trust of the general public The public is increasingly negative about business Source: Ipsos MORI MPs survey
  54. 54. 77% 84% 67% 33% 16% 59% 6% 3% 9% 43% 56% 27% Agree Neither/nor Disagree MPs are split on whether business doesn’t understand the public – but much clearer that the public don’t understand business Q To what extent do you agree or disagree with the following statements? Base: All MPs (56), Conservative MPs (27) and Labour MPs (20),asked, Summer MPs 2014 In general, the public have a poor understanding of business In general, businesses have a poor understanding of the general public’s concerns Source: Ipsos MORI MPs survey
  55. 55. 10 10 6 36 39 25 25 55 52 12 16 24 4 12 40 48 32 44 Quality of products and services The ongoing financial crisis Globalisation Employment practices percievd to be unfair e.g. zero hour contracts Excessive profits Markets being dominated by a few, large companies Government bail-outs at the cost of the tax payer Corporate tax avoidence Executive pay and bonuses Executive pay seen as key influence on trust in business - with Conservatives focusing on bailouts and Labour on tax avoidance % Top mentions Conservative MPs Labour MPs Q Thinking about the issues that are affecting public trust in business, which two or three of the following do you think have had the most impact? Base: All MPs (53), Conservative MPs (25) and Labour MPs (20),asked, Summer MPs 2014 48 42 35 33 24 20 14 13 11 Source: Ipsos MORI MPs survey All MPs
  56. 56. 17 14 9 4 17 26 13 46 12 12 8 20 12 12 28 28 Communicate better with the public Address negative media coverage Give back to/engage with local community Look after customers Limit/reduce high levels of executive pay and bonuses Pay a living wage Look after employees Be more honest and transparent Honesty again key to trust in business – with treatment/ pay for staff and executive pay/bonuses also important % Top mentions Conservative MPs Labour MPs Q What do you think CEOs, and other senior executives, in this country need to do to improve public trust in business? Base: All MPs (56), Conservative MPs (25) and Labour MPs (24),asked, Summer MPs 2014 35 19 17 15 14 14 13 13 All MPs Source: Ipsos MORI MPs survey
  57. 57. How can CEOs improve public trust in business Q What do you think CEOs, and other senior executives, in this country need to do to improve public trust in business? Keep employing people and treating their employees well. The public and businesses are not two separate entities because the public work for businesses, they have direct experience of them. So keep employing people and look after them when they do Conservative MP Avoid scandals and avoid excessive remuneration and bad practices, especially when they are employing people. Not rip their customers off Conservative MP Pay their fair share of tax, they need to make sure companies are registered in the countries that they operate from, they need to make sure their management are visible and accountable and as much as possible that their staff are given an ability to have a say in the way the company is run Conservative MP Be more open and transparent, be better employers in terms of working conditions, be more open about things like tax avoidance Labour MP It is about maintaining good quality services and products, and reliable customer service. That is what drives consumers to have confidence in a brand, whatever the product or service is, you want something that is a quality product and you know you have the follow on care with the company or organisation if you have a problem Liberal Democrat MP Take less money, stop giving the impression of being completely self-centered and actually refer to the national interest once in a while. Be a little bit more modest in their ambitions, a little bit more supportive of their staff and the country Labour MP Source: Ipsos MORI MPs survey
  58. 58. 62 28 34 24 21 65 55 63 17 8 13 4 74 56 52 44 30 33 Your national government Public sector healthcare providers Banks Private healthcare providers Telecommunications companies Credit card companies % Trust at least a fair amount Conservative MPs Labour MPs Q: To what extent, if at all, do you personally trust the following to use information they have about you in the right way? Government and public sector health organisations most trusted with data. Conservative MPs have higher trust in private sector organisations (1) Base MPs Question: All MPs (57), Conservative MPs (27) and Labour MPs (24),asked, Summer MPs 2014 Base General Public Question: 1000 adults aged 16-64 in Great Britain All MPs Source: Ipsos MORI MPs survey
  59. 59. 20 8 4 0 14 9 5 5 0 26 15 11 4 0 Supermarkets Insurance companies Media companies Social media websites Foreign governments Conservative MPs Labour MPs Media and social media companies least trusted with our data – and no MPs trust foreign governments with our data! (2) Base MPs Question: All MPs (57), Conservative MPs (27) and Labour MPs (24),asked, Summer MPs 2014 Base General Public Question: 1000 adults aged 16-64 in Great Britain Q: To what extent, if at all, do you personally trust the following to use information they have about you in the right way? % Trust at least a fair amount All MPs Source: Ipsos MORI MPs survey 15
  60. 60. 65 62 34 28 24 21 31 41 34 28 17 24 Your national government Public sector healthcare providers Banks Private healthcare providers Telecommunications companies Credit card companies MPs British adults Compared with the general public, MPs have greater trust in government and the NHS, but very similar on private companies (1) Base MPs Question: All MPs (57), asked, Summer MPs 2014 Base General Public Question: 1000 adults aged 16-64 in Great Britain Q: To what extent, if at all, do you personally trust the following to use information they have about you in the right way? % Trust at least a fair amount Source: Ipsos MORI MPs survey
  61. 61. 20 15 8 4 0 31 17 11 12 10 Supermarkets Insurance companies Media companies Social media websites Foreign governments MPs British adults MPs and the general public also have similar lack of trust in social media, media and foreign governments (2) Base MPs Question: All MPs (57), asked, Summer MPs 2014 Base General Public Question: 1000 adults aged 16-64 in Great Britain Q: To what extent, if at all, do you personally trust the following to use information they have about you in the right way? % Trust at least a fair amount Source: Ipsos MORI MPs survey
  62. 62. 28 31 26 22 41 35 40 26 5 8 4 16 16 15 21 14 7 8 9 18 Agree much more with a than b Agree a little more with a than b Agree equally with both Agree a little more with b than a Agree much more with b than a Q As you know, different government departments and services collect data about individuals, for example for tax records and health records. People have different views on how much this information should be shared across government and with others, such as academics or private companies. Overall, which of the two following statements is closest to your view? A) We should share all the data we can because it benefits the services and the public, as long as there are strict controls on who can access the data and how it is used B) We should not share data as the risks to people’s privacy and security outweigh the benefits Base: All MPs (56), Conservative MPs (26) and Labour MPs (24),asked, Summer MPs 2014. UK General Public aged 16-75, interviewed 23-25th June 2014. Base 505. Agree more with a than b Agree more with b than a 24% 23% 29% MPs and general public have similar views on benefits/ risks of data sharing – but more among general public are strongly against 69% 65% 67% UK General Public 48% 32% Source: Ipsos MORI MPs survey
  63. 63. EU Membership Britain’s future in the EU and whether the terms of our membership should be renegotiated
  64. 64. Q To what extent do you agree or disagree that the terms of Britain’s membership of the EU should be renegotiated? Base: All MPs (75), Conservative MPs (33) and Labour MPs (34),asked, Summer MPs 2014 All Conservative MPs think that terms of membership of EU should be renegotiated – Labour MPs are split 74% 100% 49% 21% 42% Agree Neither/nor Disagree Source: Ipsos MORI MPs survey
  65. 65. Freedom of movement is the key issue to be renegotiated with the EU, but also legal and foreign policy and finances 25 17 18 42 13 31 41 56 Our financial contribution to the EU Foreign policy Regain control of our legislature and judiciary Freedom of movement across national borders Conservative MPs Labour MPs Q What particular aspects of the terms of our membership of the EU do you think most need to be changed? Base: All MPs (54), Conservative MPs (32) and Labour MPs (17),asked, Summer MPs 2014 49 32 25 16 All MPs Source: Ipsos MORI MPs survey % Top mentions
  66. 66. Q What particular aspects of the terms of our membership of the EU do you think most need to be changed? There has to be a mechanism for re-engaging popular consent to Britain's membership and if that means renegotiating some things and coming back and having a referendum, the current relationship between Britain and the EU is not sustainable. We either have to get out or get on with it, at the moment we are in limbo and causing damage to the wider EU by our lack of clarity of where it is going Liberal Democrat MP I would like the UK to opt out of the unrestricted free movement of people around the EU and have control over its borders again Labour MP The whole thing, everything. The freedom of movement, the ever closer union, the Working Time Directive, the very large contributions we make and the whole set up of the European parliament and the European Commission Conservative MP Our financial contribution, control of our borders, control of our own laws and generally reducing the overall cost and interference of the European Union Conservative MP We have allowed the EU to take control of and make decisions on far too many things that should be left to our own government and own parliament and they have gone way away from what originally people voted for which was the Common Market and that has to be changed Labour MP It continuously needs to be reformed and changed. I am a strong believer in Europe, I believe we should stay in Europe, but everything should constantly be looked at and changed. The issue of the bureaucracy, many of the opponents are right in what they say about it being a bureaucratic and an expensive institution/organisation and there also needs to be this issue of subsidiarity, the level at which decisions are made. There should be a general principle that decisions should not be made at the European level if it is more suitable for them to be made at a lower level Liberal Democrat MP What issues need to be renegotiated? Source: Ipsos MORI MPs survey
  67. 67. Base: All MPs (74), Conservative MPs (33) and Labour MPs (33),asked, Summer MPs 2014 Majority of Conservative MPs think we should leave EU if terms not renegotiated – majority of Labour MPs think there will be no referendum 83 12 12 6 27 61 50 16 34 If the terms are not renegotiated, do you think Britain should remain a member of the EU? 94 6 30 11 63 59 9 Do you think there will 28 be a referendum on EU membership in 2017? % Yes % No % Maybe Source: Ipsos MORI MPs survey
  68. 68. Base: All MPs (74), Conservative MPs (33) and Labour MPs (33),asked, Summer MPs 2014 MPs split on how the public would vote – and parties have almost exactly opposing views on outcome 22 22 53 3 60 25 9 6 38 25 33 How do you think a the 4 public will vote if a referendum on EU membership happens in 2017 and the terms of the UK’s membership have not changed? % Vote to Stay % Vote to leave % Too close to call % Don’t know Source: Ipsos MORI MPs survey
  69. 69. 92% 100% 89% 90% 93% 89% 49% 33% 60% 5% 4% 6% 3% 8% 38% 50% 29% Agree Neither/nor Disagree Nearly all MPs see Britain as a force for good and punching above weight – but split on whether power waning Q To what extent do you agree or disagree with the following statements? Britain is a force for good in international politics Base: All MPs (62), Conservative MPs (30) and Labour MPs (25),asked, Summer MPs 2014 Britain punches above its weight when it comes to international politics Britain’s power and influence in international politics is waning Source: Ipsos MORI MPs survey
  70. 70. Scottish Referendum The views of MPs on which way Scotland will vote on 18th September
  71. 71. % Yes % No Nearly all MPs thought that Scotland would vote to remain a part of the UK Q And do you think that Scotland will vote ‘yes’ or ‘no’ in the independence referendum in September? 4 96 4% Yes 96% No 100 5 95 Base: All MPs (81), Conservative MPs (35), Labour MPs (36), Liberal Democrat MPs (9*), English MPs (64), Scottish MPs (8*) and Welsh MPs (7*) asked, Summer MPs 2014 3 97 12 88 100 * Caution – Low base size 11 89 English MPs Scottish MPs Welsh MPs Source: Ipsos MORI MPs survey
  72. 72. Election 2015 Who will win the next election, and by what margin?
  73. 73. 0% 5% 5% 8% 8% 34% 21% 10% 34% 8% 16% 22% 10% 3% 0% 0% 0% 10% 20% 30% 40% 0% 0% 0% Clear partisan profile in likely outcome of General Election – overall MPs split evenly between each party having majority and hung parliament Q Which party do you think will win the next election, and with what majority? Base: All MPs (80), Conservative MPs (33), Labour MPs (36), Liberal Democrat MPs (10*), asked, Summer MPs 2014 * Caution – Low base size Hung Parliament Conservatives largest party Conservative majority of 1-10 Conservative majority of 11-25 Conservative majority of 26+ Hung Parliament Labour largest party Labour majority of 1-10 Labour majority of 11-25 Labour majority of 26+ Conservatives Labour Liberal Democrats All MPs 32% Labour MPs 58% Labour Majority All MPs 33% Conservative MPs 66% Conservative Majority All MPs 28% Hung Parliament Source: Ipsos MORI MPs survey
  74. 74. Most MPs thought UKIP would have no seats after the next election – but significant minority said 1-5 Q And how many MPs do you think UKIP will have after the next election? Base: All MPs (83), Conservative MPs (34), Labour MPs (39), Liberal Democrat MPs (9*) asked, Summer MPs 2014 2% 6% 38% 38% 43% 11% None 1-5 MPs 6 or more MPs 60% 57% 57% 89% 0% 0% Source: Ipsos MORI MPs survey
  75. 75. Most Impressive MP Who has been the most impressive MP over the last 38 years?
  76. 76. 0 10 20 30 40 50 60 70 Base: Members of Parliament, 1981-2014 Most Impressive MP 1981-2014 – Among All MPs John Biffen Tony Banks Robin Cook Enoch Powell Michael Heseltine Tony Blair Michael Howard Q change from backbencher to MP Gordon Brown William Hague David Cameron William Hague / Michael Gove Theresa May % Ken Clarke Ken Clarke Robin Cook Tony Blair Tony Blair Gordon Brown William Hague William Hague Tony Blair David Cameron
  77. 77. Thank You
  78. 78. FURTHER INFORMATION For more information please contact: Carl Phillips e: carl.phillips@ipsos.com Ipsos MORI 79-81 Borough Road London SE1 1FY t: +44 (0)20 7347 3061 www.ipsos-mori.com About Ipsos Reputation Centre The Ipsos MORI Reputation Centre was established with a simple aim: to help companies build more resilient reputations through stronger relationships with the people who matter most to them. Our approach is based on the understanding that research needs to be a catalyst for positive change – providing clear and practical advice that feeds directly into the stakeholder communications process. The Key Influencer Tracking programme is a suite of multi-client studies that examine the attitudes and opinions of a range of elite, opinion forming stakeholder audiences. The first of these surveys was set up nearly 40 years ago and the programme has gone from strength to strength ever since. Further details can be found at www.ipsos-mori. com/kit

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