© Ipsos MORI
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brand logo
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Ipsos MORI SlideShare summary of findings & trends
28/07/2014
Q2 2014
© Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66 +65 +66
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 ...
© Ipsos MORI
+9
-2
+7
+19 +15 +15
+20
+33
+40
+64 +66 +65 +66
-28
-32
-48
-14
-32
-9 -6
-19
0
+23
+15
+23
+29
-60
-40
-20
...
© Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66 +65 +66
13% 11%
15%
24%
10% 13%
18% 21%
30%
41%
51%
56% 57%
-20
0
20...
© Ipsos MORI
‘Higher’ trends
4%
11%
26%
30%
16%
0
20
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep...
© Ipsos MORI
‘Lower’ trends
0%
1%
4%
16%
0
20
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec...
© Ipsos MORI
-80
-60
-40
-20
0
20
40
60
80
Net (±)
Net good time sell
Net good time buy
-43
-63
+18 +17
Q. Thinking about ...
© Ipsos MORI
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in genera...
© Ipsos MORI
70%
higher
Regional dimension: house prices
Q. Do you think the average property price in the UK will be high...
© Ipsos MORI
49%
Regional buying sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a...
© Ipsos MORI
73%
good time
Regional selling sentiment
Q. Thinking about the next 12 months, do you think it would be a goo...
© Ipsos MORI
PRS rent expectations (PRS renters)
13%
53%
27%
3%
0
20
40
60
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-1...
© Ipsos MORI
55%
49%
35%
28%
22%
18%
9%
7%
5%
3%
3%
3%
Raise deposit
Job security
Rising property prices
Household finance...
© Ipsos MORI
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ben.marshall@ipsos.com | 020 7347 3461
elizabeth.copp@ipsos.com | 020 7347 3165
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The Ipsos MORI / Halifax Housing Market Confidence Tracker q2 2014

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The latest Halifax Housing Market Confidence Tracker finds 71% of the public expecting the average UK house price to rise in the next 12 months, unchanged since last quarter. This is fourteen times the proportion expecting the average price to fall (5%).

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The Ipsos MORI / Halifax Housing Market Confidence Tracker q2 2014

  1. 1. © Ipsos MORI Paste co- brand logo here Ipsos MORI SlideShare summary of findings & trends 28/07/2014 Q2 2014
  2. 2. © Ipsos MORI +9 -2 +7 +19 +15 +15 +20 +33 +40 +64 +66 +65 +66 -20 0 20 40 60 80 Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 HPO – balance of % higher minus % lower (+) Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? [respondents given average UK house price sourced from Halifax HPI] Source: Halifax/Ipsos MORI Housing Market Confidence Tracker Base: 1,000-2,000 British adults 16+ House Price Outlook trend
  3. 3. © Ipsos MORI +9 -2 +7 +19 +15 +15 +20 +33 +40 +64 +66 +65 +66 -28 -32 -48 -14 -32 -9 -6 -19 0 +23 +15 +23 +29 -60 -40 -20 0 20 40 60 80 Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 HPO EOI HPO – balance of % higher minus % lower EOI – balance of % improve minus % get worse Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? (HPO) Q. Do you think the general economic condition of the country will improve, stay the same, or get worse over the next 12 months? (EOI) Source: EOI – Ipsos MORI (measures in advance of HMCT fieldwork) HPO and EOI trends
  4. 4. © Ipsos MORI +9 -2 +7 +19 +15 +15 +20 +33 +40 +64 +66 +65 +66 13% 11% 15% 24% 10% 13% 18% 21% 30% 41% 51% 56% 57% -20 0 20 40 60 80 Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 HPO Selling sentiment (%) Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? (HPO) Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to sell a property? HPO and selling sentiment Source: Halifax/Ipsos MORI Housing Market Confidence Tracker Selling sentiment (% agree good time to sell) HPO – balance of % higher minus % lower
  5. 5. © Ipsos MORI ‘Higher’ trends 4% 11% 26% 30% 16% 0 20 40 Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? (HPO) Source: Halifax/Ipsos MORI Housing Market Confidence Tracker % the same % < 5% higher % 5 - 10% higher % > 15% higher % 10 - 15% higher
  6. 6. © Ipsos MORI ‘Lower’ trends 0% 1% 4% 16% 0 20 40 Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? (HPO) Source: Halifax/Ipsos MORI Housing Market Confidence Tracker % the same % < 5% lower % 5 - 10% lower % > 15% lower % 10 - 15% lower
  7. 7. © Ipsos MORI -80 -60 -40 -20 0 20 40 60 80 Net (±) Net good time sell Net good time buy -43 -63 +18 +17 Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to buy/sell a property? Source: Halifax/Ipsos MORI Housing Market Confidence Tracker -64 +15 -38 +24 -55 +23 -62 +27 Base: 1,000-2,000 British adults 16+ Apr 2011 Oct 2011 Jan 2012 Mar 2012 June 2012 Oct 2012 Dec 2012 +20 -58 +25 -42 Mar 2013 +27 -26 June 2013 Sept 2013 +12 +35 -6 Dec 2013 Buying and selling sentiment Mar 2014 +24 +25 +34 +25 +5 Jul 2014
  8. 8. © Ipsos MORI Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to buy/sell a property? Good time buy/ good time sell 14% 24% 32% 17% Buying/selling sentiment combined Source: Halifax/Ipsos MORI Housing Market Confidence Tracker Base: 1,966 GB adults 16+, 4-14 July 2014 Good time buy/ bad time sell Bad time buy/ good time sell Bad time buy/ bad time sell -10 -4 +12 +3
  9. 9. © Ipsos MORI 70% higher Regional dimension: house prices Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? Source: Ipsos MORI for Halifax 71% higher 5% lower GB London South England 77% higher 3% lower North England 80% higher 4% lower 7% lower Base: 1,966 GB adults 4-14 July 2014, including 263 in London, 349 South England (SE, SW), 511 North England (NW, NE, Y&H) and 356 in the Midlands. 70% higher Midlands 2% lower
  10. 10. © Ipsos MORI 49% Regional buying sentiment Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to buy a property? Source: Ipsos MORI for Halifax GB London South England North England Midlands 45% good time Base: 1,966 GB adults 16+, 4-14 July 2014, including 263 in London, 349 South England (SE, SW), 511 North England (NW, NE, Y&H) and 356 in the Midlands. 52% bad time 33% good time 47% 42% bad time 53% good time 35% bad time 49% 39% bad time
  11. 11. © Ipsos MORI 73% good time Regional selling sentiment Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to sell a property? Source: Ipsos MORI for Halifax 32% bad time GB London South England North England Midlands 57% good time 65% good time 52% good time Base: 1,966 GB adults 16+, 4-14 July 2014, including 263 in London, 349 South England (SE, SW), 511 North England (NW, NE, Y&H) and 356 in the Midlands. 46% 21% bad time 22% bad time 43% bad time 37% bad time
  12. 12. © Ipsos MORI PRS rent expectations (PRS renters) 13% 53% 27% 3% 0 20 40 60 Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Q. What do you think will happen to the rents tenants are charged by private landlords that is individuals and companies in the private sector (i.e. not local councils and housing associations). Taking your answer from this screen and regardless of whether or not you rent your home, do you think that private rents will be higher, lower, or will they be the same in 12 months time? Source: Halifax/Ipsos MORI Housing Market Confidence Tracker Base: c300-400 private renters % a little higher % the same % a lot higher % a lot/little lower
  13. 13. © Ipsos MORI 55% 49% 35% 28% 22% 18% 9% 7% 5% 3% 3% 3% Raise deposit Job security Rising property prices Household finances Availability of mortgages Concerns - interest rate rises Fees and costs of buying a house Shortage of property for sale Shortage of the right type of property Level of stamp duty / taxation Falling property prices Don't know Q. Now thinking about the current situation, which 2 or 3 of these, if any, do you think are the main barriers to people in general being able to buy a property? Source: Halifax/Ipsos MORI Housing Market Confidence Tracker Base: 1,966 GB adults 16+, 4-14 July 2014 Barriers to buying Change + -5 -2 +5 -3 +2 +3 -1 -2 -1 0 -9 0
  14. 14. © Ipsos MORI Paste co- brand logo here ben.marshall@ipsos.com | 020 7347 3461 elizabeth.copp@ipsos.com | 020 7347 3165 28/07/2014 Further information is available here © Ipsos MORI

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