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Published on
42 © 2015 Ipsos.
THE FlashForward Effect
THE POLLSTERS CHALLENGE
… and everyone acted consequently.
Polls act as an activator of two powerful, contrasting forces
in electors
• Self-fulfilling prophecies
vs.
• Self-defeating prophecies
“On October 6, the planet blacked out for two minutes and seventeen seconds. The whole world saw the future...”
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