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Sex and the Perils of Perception

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Ipsos MORI's latest Perils of Perception release explores perceptions and reality about sexual behaviour in Great Britain and the US.

Published in: Lifestyle
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Sex and the Perils of Perception

  1. 1. Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 1
  2. 2. 2Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) On average, how many times do you think men/women aged 18-29 in your country have had sex in the last four weeks? 4 5 14 14 US Great Britain 6 5 17 17 US Great Britain Men’s Sexual Activity Women’s Sexual Activity Avg. guess by men Avg guess by women 14 13 15 14 FREQUENCY OF SEX AMONG YOUNG Avg. guess by men Avg guess by women 23 12 22 12 Reality Avg. guess
  3. 3. 3Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) On average, how many sexual partners do you think men/women aged 45-54 in your country have had? 19 17 17 20 17 16 US Great Britain Australia 12 8 8 20 17 16 US Great Britain Australia Men’s Sexual Partners Women’s Sexual Partners Avg. guess by men Avg guess by women 21 18 16 19 15 17 NUMBER OF SEXUAL PARTNERS Reality Avg. guess Avg. guess by men Avg guess by women 27 13 15 18 18 13
  4. 4. Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 4 • The Perils of Perception – Why We’re Wrong About Nearly Everything is published by Atlantic Books on 6th September 2018 – for more info see www.perils.ipsos.com • 3465 interviews were conducted in October 2017. • The survey was conducted in 3 countries around the world, via the Ipsos Online Panel system in Australia, Great Britain and USA. • 1000-1500 individuals aged 16-64 or 18-64 were surveyed in Australia, Great Britain and USA.

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