Scottish Public Opinion Monitor: Effectiveness of the Campaigns

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Scottish Public Opinion Monitor June 2014 Scottish Independence Referendum Effectiveness of Yes Scotland and Better Together Campaigns

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Scottish Public Opinion Monitor: Effectiveness of the Campaigns

  1. 1. 1 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Scottish Public Opinion Monitor June 2014
  2. 2. 2 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Based on what you have read, seen or heard, which of the campaigns do you think has been the most effective so far, if any? Half of Scots think Yes Scotland has had the most effective campaign… Yes Scotland 51% Better Together 23% Neither 16% Don't know 9% Base: All. Data collected among 1,003 Scottish adults 16+, 26th May – 1st June 2014
  3. 3. 3 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Based on what you have read, seen or heard, which of the campaigns do you think has been the most effective so far, if any? … including a third of No voters… Yes Scotland 80% Better Together 6% Neither 9% Don't know 5% Yes Scotland 33% Better Together 36% Neither 21% Don't know 10% Base: Yes voters (347); No voters (534). Data collected among 1,003 Scottish adults 16+, 26th May – 1st June 2014 Yes voters No voters
  4. 4. 4 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Based on what you have read, seen or heard, which of the campaigns do you think has been the most effective so far, if any? … and around half of undecided voters and those who may change their mind Yes Scotland 50% Better Together 14% Neither 18% Don't know 18% Yes Scotland 45% Better Together 23% Neither 17% Don't know 15% Base: Undecided voters (122); Those who may change their mind (151). Data collected among 1,003 Scottish adults 16+, 26th May – 1st June 2014 Undecided voters Those who may change their mind
  5. 5. 5 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Technical details • This presents the topline results from Scotland • Results are based on a survey of 1,003 respondents (adults aged 16+) conducted by telephone • Fieldwork dates: 26th May – 1st June 2014 • Data are weight by: age, sex and working status using census data; tenure using SHS data; and public-private sector employment using Scottish Government Quarterly Public Sector Employment series data • Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of “don’t know” categories • Results are based on all respondents (1,003) unless otherwise stated
  6. 6. 6 Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential© Ipsos MORI Thank you mark.diffley@ipsos.com | 0131 240 3269 christopher.mclean@ipsos.com | 0131 240 3264 @IpsosMORIScot

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