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Margaret Thatcher                                                Polling Trends                                           ...
Satisfaction with Thatcher and her government                                                                             ...
Satisfaction with Thatcher as Prime Minister                                                                              ...
Net satisfaction with Thatcher and her government                                                                         ...
Satisfaction with Thatcher and her government                                                                             ...
Margaret Thatcher – personal attributes                                                                                   ...
Like her? Like her policies? Compared to Blair and                                                       7  Cameron       ...
Margaret Thatcher – satisfaction ratings                                                                                  ...
Satisfaction with Prime Ministers                                                                                         ...
Satisfaction with governments                                                                                             ...
Most capable/liked Prime Minister?                                                                                        ...
Poll tax                                                                                                                  ...
Falklands                                                                                                                 ...
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Margaret Thatcher: Poll Rating Trends

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Margaret Thatcher was British Prime Minister from May 1979 to November 1990, and in almost every month during that period MORI polled the opinions of the British public about her performance as Prime Minister, the way the government was running the country, how they would vote if there were an election and what they thought about the issues of the day.

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Margaret Thatcher: Poll Rating Trends

  1. 1. Margaret Thatcher Polling Trends 1978 - 2011Contacts: Bobby.Duffy@ipsos.com Gideon.Skinner@ipsos.com Tomasz.Mludzinski@ipsos.com 020 7347 3000
  2. 2. Satisfaction with Thatcher and her government 2How satisfied or dissatisfied are you with the way Margaret Thatcher is doing her job as Prime Minister/thegovernment is running the country? General Election General Election60 June 1982: 59% October 1984:50 Falklands Brighton bomb403020 % Satisfied with Thatcher10 % Satisfied with government 0 Feb-80 Feb-81 Feb-82 Feb-83 Feb-84 Feb-85 Feb-86 Feb-87 Feb-88 Feb-89 Feb-90 Aug-79 Nov-79 Aug-80 Nov-80 Aug-81 Nov-81 Aug-82 Nov-82 Aug-83 Nov-83 Aug-84 Nov-84 Aug-85 Nov-85 Aug-86 Nov-86 Aug-87 Nov-87 Aug-88 Nov-88 Aug-89 Nov-89 Aug-90 Nov-90 May-80 May-81 May-82 May-83 May-84 May-85 May-86 May-87 May-88 May-89 May-90-10-20-30-40-50 Net satisfaction - government-60 March 1981: -58 Net satisfaction -Thatcher March 1990: -63 Budget – spending cuts Poll tax-70 Source: Ipsos MORI Base: c. 1,000 British adults each month
  3. 3. Satisfaction with Thatcher as Prime Minister 3How satisfied or dissatisfied are you with the way Margaret Thatcher is doing her job as Prime Minister? General Election General Election60 June 1982: Falklands October 1984:50 Brighton bomb4030 % Satisfied with Thatcher2010 0 Feb-80 Feb-81 Feb-82 Feb-83 Feb-84 Feb-85 Feb-86 Feb-87 Feb-88 Feb-89 Feb-90 Aug-79 Nov-79 Aug-80 Nov-80 Aug-81 Nov-81 Aug-82 Nov-82 Aug-83 Nov-83 Aug-84 Nov-84 Aug-85 Nov-85 Aug-86 Nov-86 Aug-87 Nov-87 Aug-88 Nov-88 Aug-89 Nov-89 Aug-90 Nov-90 May-80 May-81 May-82 May-83 May-84 May-85 May-86 May-87 May-88 May-89 May-90-10-20-30-40 Net satisfaction -Thatcher-50 Spending cuts-60 March 1990: Poll tax-70 Source: Ipsos MORI Base: c. 1,000 British adults each month
  4. 4. Net satisfaction with Thatcher and her government 4How satisfied or dissatisfied are you with the way Margaret Thatcher is doing her job as Prime Minister/thegovernment is running the country? General Election General Election30 June 1982: Falklands20 October 1984:10 Brighton bomb 0 Feb-80 Feb-81 Feb-82 Feb-83 Feb-84 Feb-85 Feb-86 Feb-87 Feb-88 Feb-89 Feb-90 Nov-79 Nov-80 Nov-81 Nov-82 Nov-83 Nov-84 Nov-85 Nov-86 Nov-87 Nov-88 Nov-89 Nov-90 Aug-79 Aug-80 Aug-81 Aug-82 Aug-83 Aug-84 Aug-85 Aug-86 Aug-87 Aug-88 Aug-89 Aug-90 May-80 May-81 May-82 May-83 May-84 May-85 May-86 May-87 May-88 May-89 May-90-10-20-30-40-50 Net satisfaction - government-60 March 1981: -58 Net satisfaction -Thatcher March 1990: -63 Budget – spending cuts Poll tax-70 Source: Ipsos MORI Base: c. 1,000 British adults each month
  5. 5. Satisfaction with Thatcher and her government 5How satisfied or dissatisfied are you with the way Margaret Thatcher is doing her job as Prime Minister/thegovernment is running the country? General Election General Election60 June 1982: Falklands50 October 1984:40 Brighton bomb3020 % Satisfied with government10 0 Feb-80 Feb-81 Feb-82 Feb-83 Feb-84 Feb-85 Feb-86 Feb-87 Feb-88 Feb-89 Feb-90 Aug-79 Nov-79 Aug-80 Nov-80 Aug-81 Nov-81 Aug-82 Nov-82 Aug-83 Nov-83 Aug-84 Nov-84 Aug-85 Nov-85 Aug-86 Nov-86 Aug-87 Nov-87 Aug-88 Nov-88 Aug-89 Nov-89 Aug-90 Nov-90 May-80 May-81 May-82 May-83 May-84 May-85 May-86 May-87 May-88 May-89 May-90-10-20-30-40-50 Net satisfaction - government-60 March 1981: -58 March 1990: -63-70 Budget – spending cuts Poll tax Source: Ipsos MORI Base: c. 1,000 British adults each month
  6. 6. Margaret Thatcher – personal attributes 6 General Election General Election General Election70 Out of touch with ordinary people60 Understands50 problems facing Britain4030 Capable leader2010 More honest than most politicians 0 Sep-78 Sep-79 Sep-80 Sep-81 Sep-82 Sep-83 Sep-84 Sep-85 Sep-86 Sep-87 Sep-88 Sep-89 Sep-90 Base: c. 1,000 British adults each month Source: Ipsos MORI
  7. 7. Like her? Like her policies? Compared to Blair and 7 Cameron 7 Thatcher Thatcher Blair Blair Cameron October November December May April 1984 1990 1997 2007 2010 % % % % %I like him/her and I like his/her policies 26 20 47 27 29I like him/her but I do not like his/her policies 19 19 22 30 19I do not like him but I like his policies 15 8 7 6 9I do not like him & I do not like his policies 35 52 14 31 38Dont know 5 2 10 5 4Total like him/her 45 39 69 57 48Total do not like him/her 50 60 21 37 47Total like his/her policies 41 28 54 33 38Total do not like his/her policies 54 71 36 61 57 Base: c. 1,000 British adults each month Source: Ipsos MORI
  8. 8. Margaret Thatcher – satisfaction ratings 8 Are you satisfied or dissatisfied with the way Margaret Thatcher is doing her job as Prime Minister? Average 1979-90 May 1979-November 1990 Don’t know Satisfied 80 Falklands War 6% Dissatisfied 70 60 50 40% 40 30 Satisfied 20 54% 10 First term Second term Third term 0Dissatisfied Net = -14 Base: c. 1,000-2,000 British adults 18+ each month Source: MORI Political Monitor
  9. 9. Satisfaction with Prime Ministers 9How satisfied or dissatisfied are you with the way … is doing his / her job as Prime Minister? CAMERON Net satisfaction Number of months from becoming Prime Minister THATCHER BLAIR MAJOR BROWN Note: Data collected prior to June 2008 was collected via face-to-face methodology; data collected from June 2008 was via telephoneBase: c. 1,000 British adults each month Source: Ipsos MORI Political Monitor
  10. 10. Satisfaction with governments 10How satisfied or dissatisfied are you with the way the government is running the country?LABOUR: 1997 - 2010 Net satisfaction JOHN MAJOR BECOMES PM Number of months from new government taking power CONSERVATIVES: 1979-1997 GORDON BROWN BECOMES PM COALITION: 2010-2012 Base: c. 1,000 British adults each month Note: Data collected prior to June 2008 was collected via face-to-face Source: Ipsos MORI Political Monitor methodology; data collected from June 2008 was via telephone
  11. 11. Most capable/liked Prime Minister? 11Which one of the following Prime Ministers do you consider the most capable leader/like most as a person? Margaret Thatcher 36 22 Tony Blair 27 26 Gordon Brown 11 13 David Cameron 10 Capable 17 7 Liked John Major 10 None 6 9 Dont know 4 3 0 5 10 15 20 25 30 35 40 %Base: 508 British adults 18+, 17th - 19th June 2011 Source: Ipsos MORI Political Monitor
  12. 12. Poll tax 12Do you support or oppose the government adopting the following policy? ‘Replacing the system of domesticrates with a fixed charge paid by people in each household aged over 18’ 80 70 % Oppose 60 50 40 30 % Support 20 10 0 Mar-88 Mar-89 Sep-87 Dec-87 Sep-88 Dec-88 Sep-89 Dec-89 Jun-87 Jun-88 Jun-89Base: c. 1,000 British adults each month Source: Ipsos MORI
  13. 13. Falklands 13Are you satisfied or dissatisfied with the way the Government are now handling the situation in the FalklandIslands? 90 80 % Satisfied 70 60 50 40 30 20 % Dissatisfied 10 0 03 May 82 16 May 82 26 May 82 14 Apr 82 21 Apr 82 24 Apr 82 30 Apr 82 23 Jun 82Base: c. 1,000 British adults each time Source: Ipsos MORI

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