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Ipsos MORI Issues Index December 2018

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Ipsos MORI's December 2018 Issues Index charts the continued increase in the proportion of Britons who name Brexit as one of the biggest issues facing the country. Two thirds of the public name it as important (67%), an increase of five percentage points since November and a jump of 21 percentage points over the year. This is the highest score for any single issue since November 2011 – back then 68% said the economy was a major concern.

The proportion who see the NHS as a big issue for the country has risen by four percentage points since last month too; 42% mention concerns related to the health service.

Concern about poverty and inequality has also risen to match its highest level in 21 years. Twenty-one per cent of the public name it as a big issue, which is the highest score recorded since this issue was first included in December 1997. In recent years concern about this issue has peaked at this time of the year: 19% mentioned it during December 2017, while 20% was recorded in December 2016.

Published in: News & Politics
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Ipsos MORI Issues Index December 2018

  1. 1. Ipsos MORI Issues Index | Public © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 December 2018 IPSOS MORI ISSUES INDEX © 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
  2. 2. 2Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues IndexBase: 971 British adults 18+, 7 – 20 December 2018 December 2018 67% 42% 21% 20% 19% 17% 17% 16% 13% 12% EU/Europe/Brexit NHS/Hospitals/Healthcare Poverty/Inequality Crime/Law and Order/ASB Housing Economy Education/Schools Immigration/immigrants Pollution/Environment Ageing population AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? % Position +5 +4 +4 +4 p -6 -1 q +2 +1 p -1 -2 q 0 -2 q 0 0 +3 +2 p CHANGE SINCE NOV: TOP MENTIONS %
  3. 3. 3Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues IndexBase: 971 British adults 18+, 7 – 20 December 2018 December 2018 67% 42% 21% 20% 19% 17% 17% 16% 13% 12% 54% 7% 4% 3% 2% 3% 1% 5% 2% 1% EU/Europe/Brexit NHS/Hospitals/Healthcare Poverty/Inequality Crime/Law and Order/ASB Housing Economy Education/Schools Immigration/immigrants Pollution/Environment Ageing population MOST/OTHER IMPORTANT ISSUES MOST IMPORTANT ISSUE TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
  4. 4. 4Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Long term issues trends TOP MENTIONS % BRITAIN TODAY? 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 NHS UNEMPLOYMENT CRIME/LAW & ORDER ECONOMY IMMIGRATION EU/EUROPE/BREXIT
  5. 5. 5Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Ten Year Trends TOP MENTIONS % BRITAIN TODAY? NHS UNEMPLOYMENT HOUSING ECONOMY IMMIGRATION EU/EUROPE/BREXIT 0 10 20 30 40 50 60 70 Dec 2008 Dec 2009 Dec 2010 Dec 2011 Dec 2012 Dec 2013 Dec 2014 Dec 2015 Dec 2016 Dec 2017 Dec 2018
  6. 6. 6Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE FACING BRITAIN TODAY? Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Single Biggest Issue 2010 - 2018 TOP MENTIONS % NHS UNEMPLOYMENT ECONOMY DEFENCE/TERRORISM IMMIGRATION EU/EUROPE/BREXIT 0% 10% 20% 30% 40% 50% 60% May 2010 Feb 2011 Nov 2011 Aug 2012 May 2013 Feb 2014 Nov 2014 Aug 2015 May 2016 Feb 2017 Nov 2017 Aug 2018
  7. 7. 7Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home EU / Europe / Brexit BRITAIN TODAY? Treaty of Accession: ten new EU Member States France and Holland reject ratification of EU constitution Lowest score recorded (1%) CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 0 10 20 30 40 50 60 70 80 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Highest concern recorded since Sept 1974 (67%)
  8. 8. 8Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home NHS / Hospitals / Healthcare BRITAIN TODAY? Report says waiting lists have doubled under Labour Lowest score since December 1985 (12%) CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Highest score since April 2002 (61%) 0 10 20 30 40 50 60 70 80 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018
  9. 9. 9Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Immigration / Immigrants BRITAIN TODAY? Border controls relaxed for “A8” EU Countries (Poland, etc.) EU Border controls relaxed for Romanians and Bulgarians CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Highest concern ever recorded (56%) 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Lowest score since April 2002 (16%)
  10. 10. 10Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Economy / Economic situation BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Sub-prime mortgage crisis in the US Northern Rock nationalised Global recession and Russian Financial crisis Highest score since 1992; Most important issue for the first time 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Lowest score since December 2007 (16%)
  11. 11. 11Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Unemployment / Factory closure / Lack of industry CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Lowest ever score (5%) Unemployment in Britain rises to 5.5% Minimum wage introduced Youth unemployment reaches 1 million Lowest score since August 2008 (7%) Unemployment falls below 1 million for first time in 25 years
  12. 12. 12Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Education / Schools CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Introduction of university tuition fees; Education the most important issue Labour’s second term - pledge to improve failing secondary schools First City Academies introduced Lowest score since Dec 1985 (9%) Highest score since April 2006 (27%)
  13. 13. 13Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Crime / Law & Order / Violence / Vandalism / ASB CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 May day riots Riots across England Lowest score since March 1991 (8%) Highest score since August 2011 (27%)
  14. 14. 14Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Defence / Foreign Affairs / International terrorism WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? War in Kosovo CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 9/11 Invasion of Iraq “7/7” London Bombing UK withdraws from Iraq NATO bombing in Libya Rise of IS Paris attacks and Parliamentary vote for action against IS in Syria London Bridge attackParliamentary vote against action in Syria 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018
  15. 15. 15Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Poverty/inequality WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 0 5 10 15 20 25 Dec 1997 Dec 1998 Dec 1999 Dec 2000 Dec 2001 Dec 2002 Dec 2003 Dec 2004 Dec 2005 Dec 2006 Dec 2007 Dec 2008 Dec 2009 Dec 2010 Dec 2011 Dec 2012 Dec 2013 Dec 2014 Dec 2015 Dec 2016 Dec 2017 Dec 2018 Sept 1999: Alastair Darling – “one child in three” living in poverty December 2018: highest recorded score since Dec 1997 (21%)
  16. 16. 16Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Housing WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Highest score since October 1974 (22%)
  17. 17. 17Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Pensions/Social Security/Benefits WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Equitable Life sells its non-profit pension annuities Labour proposes ‘affluence testing’ to exclude the well-off from state benefits Gordon Brown unveils pension credits Pensions commission report – “more than 12 million working people are not saving enough for their retirement” Lowest ever score (3%) 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018
  18. 18. 18Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Pollution / Environment WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Widespread flooding during wet autumn Nine killed in gales across Britain Winter flooding and storms 0 5 10 15 20 25 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Highest score since June 2007 (13%)
  19. 19. 19Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Party support 79% 50% 14% 27% 14% 16% 18% 24% 10% 15% 68% 45% 29% 14% 23% 19% 18% 13% 16% 8% EU/Europe/Brexit NHS/Hospitals/Healthcare Poverty/Inequality Crime/Law and Order/ASB Housing Economy Education/Schools Immigration/immigrants Pollution/Environment Ageing population CONSERVATIVE SUPPORTERS LABOUR SUPPORTERS TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Base: 971 British adults 18+, 7 – 20 December 2018
  20. 20. 20Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Men and women 70% 41% 20% 22% 18% 21% 16% 16% 13% 11% 64% 43% 22% 18% 20% 14% 18% 15% 13% 12% EU/Europe/Brexit NHS/Hospitals/Healthcare Poverty/Inequality Crime/Law and Order/ASB Housing Economy Education/Schools Immigration/immigrants Pollution/Environment Ageing population MEN WOMEN TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Base: 971 British adults 18+, 7 – 20 December 2018
  21. 21. 21Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Social grade 79% 48% 25% 24% 22% 22% 22% 14% 17% 15% 53% 34% 16% 14% 16% 11% 10% 18% 8% 7% EU/Europe/Brexit NHS/Hospitals/Healthcare Poverty/Inequality Crime/Law and Order/ASB Housing Economy Education/Schools Immigration/immigrants Pollution/Environment Ageing population ABC1 C2DE TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Base: 971 British adults 18+, 7 – 20 December 2018
  22. 22. 22Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Age group 52% 32% 23% 14% 17% 16% 14% 9% 15% 5% 72% 43% 22% 26% 23% 22% 21% 18% 14% 14% 71% 49% 18% 20% 17% 14% 16% 19% 11% 14% EU/Europe/Brexit NHS/Hospitals/Healthcare Poverty/Inequality Crime/Law and Order/ASB Housing Economy Education/Schools Immigration/immigrants Pollution/Environment Ageing population 18-34 35-54 TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 55+ Base: 971 British adults 18+, 7 – 20 December 2018
  23. 23. 23Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues Index Age and social grade WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? AGEBRACKET 18-34 55+ 35-54 18-34 81% 53% 23% EU/BREXIT NHS CRIME/POVERTY 58% 44% 22% EU/BREXIT NHS IMMIGRATION 86% 55% 29% EU/BREXIT NHS CRIME 53% 28% 21% EU/BREXIT NHS CRIME/ HOUSING 67% 34% 27% EU/BREXIT NHS POVERTY 46% 29% 18% EU/BREXIT NHS POVERTY ABC1 C2DE SOCIAL GRADE Base: 971 British adults 18+, 7 – 20 December 2018
  24. 24. 24Ipsos MORI Issues Index | Public Ipsos MORI Issues Index Concern about Brexit/EU by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 67% 70% 64% 79% 68% 83% 74% 59% 47% Overall Men Women CON LAB AB C1 C2 DE 70% 66% 61% 79% Concern by 59% 55% 60% 71% 72% 73% 70% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about the EU/Brexit by key demographic groups: Concern about the EU/Brexit by age: SOCIAL GRADEGENDER PARTY SUPPORT Base: 971 British adults 18+, 7 – 20 December 2018
  25. 25. 25Ipsos MORI Issues Index | Public Ipsos MORI Issues Index Concern about the NHS by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 45% 39% 38 % 54% Concern by 36% 34% 30% 44% 43% 55% 45% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about the NHS by age: Base: 971 British adults 18+, 7 – 20 December 2018 42% 41% 43% 50% 45% 55% 42% 38% 31% Overall Men Women CON LAB AB C1 C2 DE Concern about the NHS by key demographic groups: SOCIAL GRADEGENDER PARTY SUPPORT
  26. 26. 26Ipsos MORI Issues Index | Public 26% 20% 25% 20% 22% 16% Ipsos MORI Issues Index Concern about poverty/inequality by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 35% 20% 17% 23% Concern by 21% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about poverty/inequality by age: Base: 971 British adults 18+, 7 – 20 December 2018 21% 20% 22% 14% 29% 26% 25% 16% 16% Overall Men Women CON LAB AB C1 C2 DE Concern about poverty/inequality by key demographic groups: SOCIAL GRADEGENDER PARTY SUPPORT
  27. 27. Ipsos MORI Issues Index | Public © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 27 December 2018 IPSOS MORI ISSUES INDEX For more information contact: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com

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