At the Ipsos MORI End of Year Review on 11 December 2012, we were joined by Ben Page, CEO Ipsos MORI, Paul Johnson, Director of the Institute for Fiscal Studies, Tim Montgomerie, Editor of Conservative Home, and Patrick Butler, Social Policy Editor, The Guardian. Chair: Bobby Duffy, Managing Director, Ipsos MORI Social Research Institute.

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Ipsos MORI End of Year Review
11 December 2012
#ipsosmorilive
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Welcome
Bobby Duffy, MD, Ipsos MORI Social Research Institute
Senior Visiting Research Fellow, King’s College London
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3. Running order
3
BEN PAGE
CEO Ipsos MORI
PAUL JOHNSON
Director of the Institute for Fiscal Studies
TIM MONTGOMERIE
Founder and Editor of Conservative Home
PATRICK BUTLER
Social Policy Editor, The Guardian
Q&A
Drinks – by 7.15pm
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4. A new partnership
4
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5. Publications
5
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6. 6
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Britain 2012
Chief Executive of Ipsos MORI, Ben Page
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8. Two Olympic Years: 1948…and 2012
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TV Ownership: From 46,000 to 26,000,000
Life Expectancy: From 68 to 80 years
Population: From 49.8m to 63.0m
Only 7% think Britain is more polite now than in 1948
Only 12% think British people are better parents now
72% think Britain is less religious now
© Ipsos MORI

9. Census 2011:
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25% Atheists (15% in 2001)
80% White British (87% in 2001)
45% of Londoners are white British (58% in 2001)
One in three Londoners born in a foreign country
© Ipsos MORI

10. So what makes us proud to be British?
10
Overall, which two or three of the following, would you say
makes you most proud to be British?
Our History 45
The NHS 37
British Army/armed forces 36
The Royal Family 28
Our culture and arts 24
Our system of democracy 22
Having a free press/media 15
British sports teams 10
Our position in the world 5
British business 4
Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4
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11. So what makes us proud to be British?
11
Overall, which two or three of the following, would you say
makes you most proud to be British?
Our History 45
The NHS 37
British Army/armed forces 36
The Royal Family 28
Our culture and arts 24
Our system of democracy 22
Having a free press/media 15
British sports teams 10
Our position in the world 5
British business 4
Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4
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12. The Olympic feel-good ‘bounce’ beat expectations
12
What effect, if any, do you think the 2012 Olympics will have.../
has had… will have / has had on…?
% negative effect % positive effect
…the mood of 6 86 August 2012
the public
11 64 Nov - Dec 2011
…the way 5 78 August 2012
Britain is viewed
by the rest of
8 63 Nov - Dec 2011
the world
Base: c1,000 online interviews, adults 16-75 in GB, 30 Nov-6 Dec 2011, 10-13 August 2012 Source: Ipsos MORI for British Future
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13. It even helped Nick Clegg’s approval ratings!
13
% satisfied with way doing their job
41%
39% Aug
Aug
33% 33% 31%
July July
Aug
26%
July
David Cameron Ed Miliband Nick Clegg
Source: Ipsos MORI Political Monitor
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14. So what makes us proud to be British?
14
Overall, which two or three of the following, would you say
makes you most proud to be British?
Our History 45
The NHS 37
British Army/armed forces 36
The Royal Family 28
Our culture and arts 24
Our system of democracy 22
Having a free press/media 15
British sports teams 10
Our position in the world 5
British business 4
Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4
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15. Having a free press and media
15
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16. Trust in politicians and journalists never been that
high……. 16
...would you tell me if you generally trust them to tell the truth, or not?
100
Doctors
90
80
Teachers
70
Ordinary man/woman in the street
60
50
40 Civil servants
30
Journalists
20
10
Politicians
0
1983 1993 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2011
c.1,000-2,000 Ipsos MORI/British Medical Association
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17. So what makes us proud to be British?
17
Overall, which two or three of the following, would you say
makes you most proud to be British?
Our History 45
The NHS 37
British Army/armed forces 36
The Royal Family 28
Our culture and arts 24
Our system of democracy 22
Having a free press/media 15
British sports teams 10
Our position in the world 5
British business 4
Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4
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18. 18
“biggest change to
policing since Robert Peel
founded Metropolitan
Police 183 years ago”
15%
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19. So what makes us proud to be British?
19
Overall, which two or three of the following, would you say
makes you most proud to be British?
Our History 45
The NHS 37
British Army/armed forces 36
The Royal Family 28
Our culture and arts 24
Our system of democracy 22
Having a free press/media 15
British sports teams 10
Our position in the world 5
British business 4
Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4
© Ipsos MORI

20. Record satisfaction with the Queen – higher than
Cameron and Miliband combined! 20
Are you satisfied or dissatisfied with the way the Queen is doing his/her job as Monarch?
Are you satisfied or dissatisfied with the way ... is doing his job as Prime Minister/Leader of the
Labour Party?
% Dissatisfied % Satisfied
The Queen 7 90
David Cameron 54 40
Nick Clegg 59 27
Ed Miliband 43 40
Base: 1,014 British adults 18+, 10-13 November 2012 Source: King’s College London/ Ipsos MORI
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21. So what makes us proud to be British?
21
Overall, which two or three of the following, would you say
makes you most proud to be British?
Our History 45
The NHS 37
British Army/armed forces 36
The Royal Family 28
Our culture and arts 24
Our system of democracy 22
Having a free press/media 15
British sports teams 10
Our position in the world 5
British business 4
Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4
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22. “The closest thing the English have to a religion”
22
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23. Satisfaction with the NHS remains high
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Overall, how satisfied or dissatisfied are you with the running of
the National Health Service nowadays?
80
70 69%
Satisfied
60
50
+52
Net satisfied
40
30
20
17%
10 Dissatisfied
0
Base: Adults aged 16+ in England (c. 1000 per wave) Source: Ipsos MORI/DH Perceptions of the NHS Tracker
© Ipsos MORI

24. Though are our expectations realistic?
24
Which of the following would you most like to see?like to see?
48%
Increase taxes to maintain the spending needed
to keep the current level of care and services
provided by the NHS
8%
Don’t know
11% 21%
None of these Reduce spending on other services to maintain the
spending needed to keep the current level of care
11% and services provided by the NHS
Reduce the level of care and
services provided by the NHS
Base: 1,006 British adults 18+, 22-25 November 2012 Source: Ipsos MORI/Nuffield Trust
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25. It’s not all been gold medals…..
25
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26. The experience of the last five years has been radically
different around the world 26
% who say last five years has been bad for their country
Hungary 84
Spain 83
Italy 82
Great Britain 70
United States 64
France 54
South Africa 54
Belgium 49
Japan 49
Poland 47
Argentina 41
Mexico 41
South Korea 41
Russia 38
Turkey 36
Indonesia 32
Australia 30
Germany 30
Sweden 30
India 29
Saudi Arabia 27
Canada 25
Brazil 17
Base: 17,678 online interviews with adults aged 16/18-64 in 23 countries, September 4-18 2012. Source: Ipsos Global @dvisor
© Ipsos MORI

27. Perceptions over the last 5 years in Europe closely
related to GDP change 27
20
Poland
15 R² = 0.603
% GDP change 2007-2012
10 Russia
5
Belgium Sweden
France Germany
0
0% Hungary 10% 20% 30% 40%
Spain Great Britain
-5
Italy
-10
% Good last 5 years
Base: 8,061 online interviews with adults aged 16/18-64 in 10 European countries, September 4-18 2012.
Source Ipsos Global @dvisor
© Ipsos MORI

28. 28
"A strong
economy doesn’t
trickle down from
the top — it
comes from a
thriving middle
class."
@BarackObama
Posted at 6:01 pm ET on 9 October 2012
© Ipsos MORI • Image: Shuttershock spirit of America

29. Growing middle class in emerging markets….
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53% of Brazilians are now middle class
Brazil Socioeconomic Levels Evolution- 1993 to 2011
Source: FGV | CPS (Social Politic Center)
© Ipsos MORI

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“We’re all
middle
class now”
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31. Everyone’s had a tough year…..
31
Do you think your personal financial circumstances are better,
worse, or about the same as they were 12 months ago?
% worse
38% 42% 45% 47%
AB C1 C2 DE
Base: 1,009 online interviews with British adults aged 16-75, 9-11 November 2012. Source: Ipsos MORI/RSA
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32. UK at tipping point?
32
33%
affected by
cuts so far
61%
concerned about
impact of cuts in
© Ipsos MORI
next 12 months

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On Beveridge’s
70th anniversary…
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34. Barnet’s “graph of doom” – the challenge ahead
34
£M
Source: http://www.scribd.com/doc/77279963/The-One-Barnet-Transformation-Programme-Presentation-29-Nov-11
© Ipsos MORI

35. We’re moving away from further redistribution – especially
the young ones! 35
The government should spend more money on welfare benefits for
the poor, event if it leaders to higher taxes.
70%
Pre war (before 1945)
60%
50% Baby boomers (1945-65)
Total % agree
40%
Generation x (1966-1979)
30%
20%
Generation y (1980-2000)
10%
0%
1987 1989 1991 1993 1994 1995 1996 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: British Social Attitudes
© Ipsos MORI

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... Monarchs, medics and
2012… medals brought us together,
but…
... Tough times ahead &
2013… measures taken won’t be
popular
... We know we British tend to
But… be too pessimistic. What do
our speakers think?
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37. 37
Ben.Page@ipsos.com
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Ipsos MORI End of Year Review
Tim Montgomerie, Editor, ConservativeHome.com
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Ipsos MORI End of Year Review
Patrick Butler, Social Policy Editor, The Guardian
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Ipsos MORI End of Year Review
Q&A
#ipsosmorilive
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41. We didn’t say what was worst about being British….
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From this list, please tell me which two or three, if any, you think
are the worst characteristics of British people as a whole?
Drink too much 50
Ignorant of other cultures 33
Complain too much 23
Lazy 20
Intolerent 19
Bad eating habits 18
Too pessimistic 16
Rude 15
Too nationalistic 6
Unfriendly 6
Bad teeth 4
Base: 998 British adults, interviewed face to face 27 Jan- 5 Feb 2012 Source: Ipsos MORI / Channel 4
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See you at the bar!
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