1                                         Paste co-                                        brand logo                     ...
2                                                          Paste co-                                                      ...
Running order                                                              3               BEN PAGE               CEO Ipso...
A new partnership                    4© Ipsos MORI
Publications               5© Ipsos MORI
6                                           Paste co-                                          brand logo                 ...
7© Ipsos MORI
Two Olympic Years: 1948…and 2012                                                        8TV Ownership: From 46,000 to 26,0...
Census 2011:                                                                  925% Atheists (15% in 2001)80% White British...
So what makes us proud to be British?                                                                                     ...
So what makes us proud to be British?                                                                                     ...
The Olympic feel-good ‘bounce’ beat expectations                                                                          ...
It even helped Nick Clegg’s approval ratings!                                                                             ...
So what makes us proud to be British?                                                                                     ...
Having a free press and media                                15© Ipsos MORI
Trust in politicians and journalists never been thathigh…….                                                               ...
So what makes us proud to be British?                                                                                     ...
18“biggest change topolicing since Robert Peelfounded MetropolitanPolice 183 years ago”               15%© Ipsos MORI
So what makes us proud to be British?                                                                                     ...
Record satisfaction with the Queen – higher thanCameron and Miliband combined!                                            ...
So what makes us proud to be British?                                                                                     ...
“The closest thing the English have to a religion”                                                     22© Ipsos MORI
Satisfaction with the NHS remains high                                                                                    ...
Though are our expectations realistic?                                                                                    ...
It’s not all been gold medals…..                                   25 © Ipsos MORI
The experience of the last five years has been radicallydifferent around the world                                        ...
Perceptions over the last 5 years in Europe closelyrelated to GDP change                                                  ...
28                                                                                 "A strong                              ...
Growing middle class in emerging markets….                                                                                ...
30      “We’re all       middle     class now”© Ipsos MORI
Everyone’s had a tough year…..                                                                                            ...
UK at tipping point?                                     3233%affected bycuts so far                                   61%...
33On Beveridge’s70th anniversary…© Ipsos MORI
Barnet’s “graph of doom” – the challenge ahead                                                                            ...
We’re moving away from further redistribution – especially                the young ones!                                 ...
36               ... Monarchs, medics and2012…          medals brought us together,               but…               ... T...
37Ben.Page@ipsos.com© Ipsos MORI
38                                                 Paste co-                                                brand logo    ...
39                                                      Paste co-                                                     bran...
40                                         Paste co-                                        brand logo                    ...
We didn’t say what was worst about being British….                                                                        ...
42                       Paste co-                      brand logo                         hereSee you at the bar!© Ipsos ...
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Ipsos MORI End of Year Review 2012

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At the Ipsos MORI End of Year Review on 11 December 2012, we were joined by Ben Page, CEO Ipsos MORI, Paul Johnson, Director of the Institute for Fiscal Studies, Tim Montgomerie, Editor of Conservative Home, and Patrick Butler, Social Policy Editor, The Guardian. Chair: Bobby Duffy, Managing Director, Ipsos MORI Social Research Institute.

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Ipsos MORI End of Year Review 2012

  1. 1 Paste co- brand logo hereIpsos MORI End of Year Review11 December 2012 #ipsosmorilive© Ipsos MORI
  2. 2 Paste co- brand logo hereWelcomeBobby Duffy, MD, Ipsos MORI Social Research InstituteSenior Visiting Research Fellow, King’s College London© Ipsos MORI
  3. Running order 3 BEN PAGE CEO Ipsos MORI PAUL JOHNSON Director of the Institute for Fiscal Studies TIM MONTGOMERIE Founder and Editor of Conservative Home PATRICK BUTLER Social Policy Editor, The Guardian Q&A Drinks – by 7.15pm© Ipsos MORI
  4. A new partnership 4© Ipsos MORI
  5. Publications 5© Ipsos MORI
  6. 6 Paste co- brand logo hereBritain 2012Chief Executive of Ipsos MORI, Ben Page© Ipsos MORI
  7. 7© Ipsos MORI
  8. Two Olympic Years: 1948…and 2012 8TV Ownership: From 46,000 to 26,000,000Life Expectancy: From 68 to 80 yearsPopulation: From 49.8m to 63.0mOnly 7% think Britain is more polite now than in 1948Only 12% think British people are better parents now72% think Britain is less religious now© Ipsos MORI
  9. Census 2011: 925% Atheists (15% in 2001)80% White British (87% in 2001) 45% of Londoners are white British (58% in 2001) One in three Londoners born in a foreign country© Ipsos MORI
  10. So what makes us proud to be British? 10Overall, which two or three of the following, would you saymakes you most proud to be British? Our History 45 The NHS 37 British Army/armed forces 36 The Royal Family 28 Our culture and arts 24 Our system of democracy 22 Having a free press/media 15 British sports teams 10 Our position in the world 5 British business 4Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4© Ipsos MORI
  11. So what makes us proud to be British? 11Overall, which two or three of the following, would you saymakes you most proud to be British? Our History 45 The NHS 37 British Army/armed forces 36 The Royal Family 28 Our culture and arts 24 Our system of democracy 22 Having a free press/media 15 British sports teams 10 Our position in the world 5 British business 4Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4© Ipsos MORI
  12. The Olympic feel-good ‘bounce’ beat expectations 12 What effect, if any, do you think the 2012 Olympics will have.../ has had… will have / has had on…? % negative effect % positive effect …the mood of 6 86 August 2012 the public 11 64 Nov - Dec 2011 …the way 5 78 August 2012Britain is viewed by the rest of 8 63 Nov - Dec 2011 the worldBase: c1,000 online interviews, adults 16-75 in GB, 30 Nov-6 Dec 2011, 10-13 August 2012 Source: Ipsos MORI for British Future© Ipsos MORI
  13. It even helped Nick Clegg’s approval ratings! 13 % satisfied with way doing their job 41% 39% Aug Aug 33% 33% 31% July July Aug 26% July David Cameron Ed Miliband Nick Clegg Source: Ipsos MORI Political Monitor© Ipsos MORI
  14. So what makes us proud to be British? 14Overall, which two or three of the following, would you saymakes you most proud to be British? Our History 45 The NHS 37 British Army/armed forces 36 The Royal Family 28 Our culture and arts 24 Our system of democracy 22 Having a free press/media 15 British sports teams 10 Our position in the world 5 British business 4Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4© Ipsos MORI
  15. Having a free press and media 15© Ipsos MORI
  16. Trust in politicians and journalists never been thathigh……. 16...would you tell me if you generally trust them to tell the truth, or not? 100 Doctors 90 80 Teachers 70 Ordinary man/woman in the street 60 50 40 Civil servants 30 Journalists 20 10 Politicians 0 1983 1993 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2011c.1,000-2,000 Ipsos MORI/British Medical Association© Ipsos MORI
  17. So what makes us proud to be British? 17Overall, which two or three of the following, would you saymakes you most proud to be British? Our History 45 The NHS 37 British Army/armed forces 36 The Royal Family 28 Our culture and arts 24 Our system of democracy 22 Having a free press/media 15 British sports teams 10 Our position in the world 5 British business 4Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4© Ipsos MORI
  18. 18“biggest change topolicing since Robert Peelfounded MetropolitanPolice 183 years ago” 15%© Ipsos MORI
  19. So what makes us proud to be British? 19Overall, which two or three of the following, would you saymakes you most proud to be British? Our History 45 The NHS 37 British Army/armed forces 36 The Royal Family 28 Our culture and arts 24 Our system of democracy 22 Having a free press/media 15 British sports teams 10 Our position in the world 5 British business 4Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4© Ipsos MORI
  20. Record satisfaction with the Queen – higher thanCameron and Miliband combined! 20Are you satisfied or dissatisfied with the way the Queen is doing his/her job as Monarch?Are you satisfied or dissatisfied with the way ... is doing his job as Prime Minister/Leader of theLabour Party? % Dissatisfied % Satisfied The Queen 7 90 David Cameron 54 40 Nick Clegg 59 27 Ed Miliband 43 40 Base: 1,014 British adults 18+, 10-13 November 2012 Source: King’s College London/ Ipsos MORI© Ipsos MORI
  21. So what makes us proud to be British? 21Overall, which two or three of the following, would you saymakes you most proud to be British? Our History 45 The NHS 37 British Army/armed forces 36 The Royal Family 28 Our culture and arts 24 Our system of democracy 22 Having a free press/media 15 British sports teams 10 Our position in the world 5 British business 4Base: 998 British adults, interviewed face to face 27 Jan - 5 Feb 2012 Source: Ipsos MORI / Channel 4© Ipsos MORI
  22. “The closest thing the English have to a religion” 22© Ipsos MORI
  23. Satisfaction with the NHS remains high 23Overall, how satisfied or dissatisfied are you with the running ofthe National Health Service nowadays?8070 69% Satisfied6050 +52 Net satisfied403020 17%10 Dissatisfied 0Base: Adults aged 16+ in England (c. 1000 per wave) Source: Ipsos MORI/DH Perceptions of the NHS Tracker© Ipsos MORI
  24. Though are our expectations realistic? 24Which of the following would you most like to see?like to see? 48% Increase taxes to maintain the spending needed to keep the current level of care and services provided by the NHS 8% Don’t know 11% 21% None of these Reduce spending on other services to maintain the spending needed to keep the current level of care 11% and services provided by the NHS Reduce the level of care and services provided by the NHSBase: 1,006 British adults 18+, 22-25 November 2012 Source: Ipsos MORI/Nuffield Trust© Ipsos MORI
  25. It’s not all been gold medals….. 25 © Ipsos MORI
  26. The experience of the last five years has been radicallydifferent around the world 26 % who say last five years has been bad for their country Hungary 84 Spain 83 Italy 82 Great Britain 70 United States 64 France 54 South Africa 54 Belgium 49 Japan 49 Poland 47 Argentina 41 Mexico 41 South Korea 41 Russia 38 Turkey 36 Indonesia 32 Australia 30 Germany 30 Sweden 30 India 29 Saudi Arabia 27 Canada 25 Brazil 17Base: 17,678 online interviews with adults aged 16/18-64 in 23 countries, September 4-18 2012. Source: Ipsos Global @dvisor© Ipsos MORI
  27. Perceptions over the last 5 years in Europe closelyrelated to GDP change 27 20 Poland 15 R² = 0.603 % GDP change 2007-2012 10 Russia 5 Belgium Sweden France Germany 0 0% Hungary 10% 20% 30% 40% Spain Great Britain -5 Italy -10 % Good last 5 yearsBase: 8,061 online interviews with adults aged 16/18-64 in 10 European countries, September 4-18 2012. Source Ipsos Global @dvisor© Ipsos MORI
  28. 28 "A strong economy doesn’t trickle down from the top — it comes from a thriving middle class."@BarackObamaPosted at 6:01 pm ET on 9 October 2012 © Ipsos MORI • Image: Shuttershock spirit of America
  29. Growing middle class in emerging markets…. 29 53% of Brazilians are now middle class Brazil Socioeconomic Levels Evolution- 1993 to 2011 Source: FGV | CPS (Social Politic Center)© Ipsos MORI
  30. 30 “We’re all middle class now”© Ipsos MORI
  31. Everyone’s had a tough year….. 31Do you think your personal financial circumstances are better,worse, or about the same as they were 12 months ago? % worse 38% 42% 45% 47% AB C1 C2 DE Base: 1,009 online interviews with British adults aged 16-75, 9-11 November 2012. Source: Ipsos MORI/RSA© Ipsos MORI
  32. UK at tipping point? 3233%affected bycuts so far 61% concerned about impact of cuts in© Ipsos MORI next 12 months
  33. 33On Beveridge’s70th anniversary…© Ipsos MORI
  34. Barnet’s “graph of doom” – the challenge ahead 34 £M Source: http://www.scribd.com/doc/77279963/The-One-Barnet-Transformation-Programme-Presentation-29-Nov-11© Ipsos MORI
  35. We’re moving away from further redistribution – especially the young ones! 35 The government should spend more money on welfare benefits for the poor, event if it leaders to higher taxes. 70% Pre war (before 1945) 60% 50% Baby boomers (1945-65)Total % agree 40% Generation x (1966-1979) 30% 20% Generation y (1980-2000) 10% 0% 1987 1989 1991 1993 1994 1995 1996 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: British Social Attitudes © Ipsos MORI
  36. 36 ... Monarchs, medics and2012… medals brought us together, but… ... Tough times ahead &2013… measures taken won’t be popular ... We know we British tend toBut… be too pessimistic. What do our speakers think?© Ipsos MORI
  37. 37Ben.Page@ipsos.com© Ipsos MORI
  38. 38 Paste co- brand logo hereIpsos MORI End of Year ReviewTim Montgomerie, Editor, ConservativeHome.com© Ipsos MORI
  39. 39 Paste co- brand logo hereIpsos MORI End of Year ReviewPatrick Butler, Social Policy Editor, The Guardian© Ipsos MORI
  40. 40 Paste co- brand logo hereIpsos MORI End of Year ReviewQ&A #ipsosmorilive© Ipsos MORI
  41. We didn’t say what was worst about being British…. 41From this list, please tell me which two or three, if any, you thinkare the worst characteristics of British people as a whole? Drink too much 50 Ignorant of other cultures 33 Complain too much 23 Lazy 20 Intolerent 19 Bad eating habits 18 Too pessimistic 16 Rude 15 Too nationalistic 6 Unfriendly 6 Bad teeth 4 Base: 998 British adults, interviewed face to face 27 Jan- 5 Feb 2012 Source: Ipsos MORI / Channel 4 © Ipsos MORI
  42. 42 Paste co- brand logo hereSee you at the bar!© Ipsos MORI

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