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1
FRAGMENTATION
COHESION
& UNCERTAINTY
ALFREDO TORRES
PRESIDENT
PUBLIC AFFAIRS
LATIN AMERICA
ALFREDO.TORRES@IPSOS.COM
2
Socio-Political &
Economic Trends
in Latin America
3
There are 26 countries in Latin
America & Caribbean, but only
7 make up the vast majority
of the region’s population
4
Source: World Bank 2014
Brazil Mexico Colombia Argentina Peru Venezuela
% of Latin American population
The 7 largest cou...
5
% Of world’s population
Latin America is half the size of India,
but twice the size of the USA in terms of population
So...
6
Source: International Monetary Fund, 2016
Brazil Mexico Colombia Peru
% Distribution of Gross Domestic Product (GDP) in ...
7
% Distribution of Gross Domestic Product (GDP) in the world
Latin America is twice the size of India,
but one third of t...
8
Source: International Monetary Fund, 2016
$ GDP per capita
LatAm’s GDP per capita is significantly higher than India’s,
...
9
Latin America is a highly
unequal region, but the
middle class have been
growing steadily during
the last two decades.
10
FRAGMENTATION
COHESION
& UNCERTAINTY
11
LatAm:
Argentina
Brazil,
Mexico
Perú
Developed:
USA
Canada
UK
Europa
Australia
Japan
South Korea
Others:
Russia
India
I...
12
Trust
Economy & Politics WorkWorld & Society
TRENDS
Future
13
Economy & Politics
14
KEY:
Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523
40%
29%
42%
43%
30%
30%
30%
30%
Global
LatAm
D...
15
KEY:
23%
18%
19%
36%
52%
54%
56%
42%
Global
LatAm
Developed
Others
Latinos are more critical than other emerging societ...
16
KEY:
30%
14%
32%
35%
42%
63%
36%
41%
Global
LatAm
Developed
Others
Base Global: 18,180, LatAm: 2,564, Developed: 11,093...
17
KEY:
82%
90%
81%
78%
15%
9%
16%
19%
Global
LatAm
Developed
Others
The perception of insecurity is higher in Latin Ameri...
18
61%
66%
55%
75%
31%
28%
36%
20%
Global
LatAm
Developed
Others
The support of the death penalty in Latin America is high...
19
58%
65%
55%
60%
34%
31%
34%
34%
Global
LatAm
Developed
Others
Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Oth...
20
30%
40%
24%
36%
41%
37%
42%
40%
Global
LatAm
Developed
Others
Latin America is found to be more prone to value economic...
21
Economy & Political insights
• Latinos are not satisfied with
their standard of living and
they are very critical about...
22
World and Society
23
55%
64%
46%
66%
32%
27%
38%
24%
Global
LatAm
Developed
Others
Globalisation finds more support in Latin America and oth...
24
Emerging countries are more prone to feel they have things
in common with other people than in the developed world
Base...
25
37%
36%
29%
59%
58%
61%
65%
37%
Global
LatAm
Developed
Others
Base Global: 18,180, Latam: 2,564, Developed: 11,093, Oth...
26
74%
76%
81%
55%
20%
19%
13%
38%
Global
LatAm
Developed
Others
Latin America has similar views on the rights of gay men
...
27
Faith is more important in emerging countries
than in the developed world
Base Global: 18,180, LatAm: 2,564, Developed:...
28
World and Society insights
• Support for globalisation is
greater in Latin America and
other emerging countries
than in...
29
Work
30
46%
57%
38%
57%
49%
40%
57%
26%
Global
LatAm
Developed
Others
Reaching a prominent position in your career, is more val...
31
81%
74%
83%
80%
16%
23%
13%
18%
Global
LatAm
Developed
Others
Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Oth...
32
55%
67%
44%
69%
39%
30%
48%
27%
Global
LatAm
Developed
Others
Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Oth...
33
Most Latinos feel pressured to make money, however to a lesser
extent than in other emerging countries
Base Global: 18,...
34
37%
34%
31%
52%
60%
63%
65%
46%
Global
LatAm
Developed
Others
Unlike other emerging countries, Latinos do not think tha...
35
Work insights
• Latinos are very hardworking.
They are willing to change
their lifestyle or sacrifice
their work-life b...
36
Trust
37
36%
30%
33%
48%
55%
63%
56%
46%
Global
LatAm
Developed
Others
Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Oth...
38
Only one out of four Latinos trust that their government uses
their personal data in the right way
Base Global: 18,180,...
39
Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523
Latin Americans and other emerging countries are sl...
40
51%
37%
55%
52%
38%
56%
32%
41%
Global
LatAm
Developed
Others
Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Oth...
41
Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523
Latinos are more trusting of the private than the p...
42
42%
42%
37%
56%
50%
52%
53%
38%
Global
LatAm
Developed
Others
Base Global: 18,180, Latam: 2,564, Developed: 11,093, Oth...
43
Trust insights
• Latinos have great distrust
of their governments and
public services.
• Confidence in the private
sect...
44
Future
45
In emerging countries, the majority feel that they will have
had a better life than their parents
Base Global: 18,180, ...
46
In emerging countries, the majority feel that today’s youth
will have a better life than their parents
Base Global: 18,...
47
Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523
Latinos are more optimistic than the developed coun...
48
Latinos and other emergent societies perceive that they have
more opportunities than their parents to find a job
Base G...
49
Latinos and other emergent societies perceive that they have
more opportunities than their parents to have money
Base G...
50
In Latin America, as in other emerging countries, it is easier
to own a house today than for the previous generation
Ba...
51
Future insights
• Latinos feel progress. They
consider that they live better
than their parents and that
young people w...
52
Latinos, in line with western culture
Latinos share the following views with the developed societies:
• A modern view
r...
53
Latinos, as developing countries
Latinos share the following views with other emerging societies:
• A belief that
globa...
54
Latinos, are more unique
Latinos are more unique in that:
• They are less
satisfied with
public services
• They are
mor...
55
Latinos, a final profile:
In line with western culture, they
share the following views with
developed societies:
• A mo...
56
THANK
YOU
#IPSOSTRENDS
© Ipsos
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Ipsos Global Trends: Latin America focus

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3 July 2017: A panel in London looked at our Ipsos Global Trends data to highlight the socio-political and economic trends in Latin America. The event began with a presentation by Alfredo Torres, Executive President of Ipsos, Peru, followed by a panel discussion with Jonathan Glennie, Director of Sustainable Development at Ipsos MORI; Professor Julia Buxton, Comparative Politics at the School of Public Policy, Central European University; Dr Meredith Crowley, Lecturer in the Faculty of Economics, University of Cambridge; and chaired by Giles Paxman, Canning House Trustee and former British Ambassador to Spain and Mexico. For more: https://www.ipsosglobaltrends.com/

Published in: News & Politics
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Ipsos Global Trends: Latin America focus

  1. 1. 1 FRAGMENTATION COHESION & UNCERTAINTY ALFREDO TORRES PRESIDENT PUBLIC AFFAIRS LATIN AMERICA ALFREDO.TORRES@IPSOS.COM
  2. 2. 2 Socio-Political & Economic Trends in Latin America
  3. 3. 3 There are 26 countries in Latin America & Caribbean, but only 7 make up the vast majority of the region’s population
  4. 4. 4 Source: World Bank 2014 Brazil Mexico Colombia Argentina Peru Venezuela % of Latin American population The 7 largest countries of Latin America make up 80% of the region’s population Chile OTHERS 80% 506M 20% 124M
  5. 5. 5 % Of world’s population Latin America is half the size of India, but twice the size of the USA in terms of population Source: World Bank 2014 4% US 69% Others 18% India 9% Latin America & Caribbean
  6. 6. 6 Source: International Monetary Fund, 2016 Brazil Mexico Colombia Peru % Distribution of Gross Domestic Product (GDP) in Latin America The 7 largest economies of the region make up 88% of Latin America’s GDP Chile OTHERS 88% $4390B 12% $610B Argentina Venezuela
  7. 7. 7 % Distribution of Gross Domestic Product (GDP) in the world Latin America is twice the size of India, but one third of the size of the USA in terms of GDP Source: International Monetary Fund, 2016 25% US 65% Others 3% India 7% Latin America & Caribbean
  8. 8. 8 Source: International Monetary Fund, 2016 $ GDP per capita LatAm’s GDP per capita is significantly higher than India’s, although it is rather low compared to the USA Latin America India US $15,403 $1,719 $57,294
  9. 9. 9 Latin America is a highly unequal region, but the middle class have been growing steadily during the last two decades.
  10. 10. 10 FRAGMENTATION COHESION & UNCERTAINTY
  11. 11. 11 LatAm: Argentina Brazil, Mexico Perú Developed: USA Canada UK Europa Australia Japan South Korea Others: Russia India Indonesia Turkey South Africa China
  12. 12. 12 Trust Economy & Politics WorkWorld & Society TRENDS Future
  13. 13. 13 Economy & Politics
  14. 14. 14 KEY: Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 40% 29% 42% 43% 30% 30% 30% 30% Global LatAm Developed Others The satisfaction with standard of living is lower in Latin America than in the rest of the world * Others includes China How satisfied or dissatisfied do you feel about your standard of living at present? Satisfied Dissatisfied
  15. 15. 15 KEY: 23% 18% 19% 36% 52% 54% 56% 42% Global LatAm Developed Others Latinos are more critical than other emerging societies about the way their governments lead their countries Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 3,523 How satisfied or dissatisfied do you feel about the way the government is running the country? Satisfied Dissatisfied
  16. 16. 16 KEY: 30% 14% 32% 35% 42% 63% 36% 41% Global LatAm Developed Others Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 3,523 Latinos are largely dissatisfied with the quality of their public services How satisfied or dissatisfied do you feel about local public services (e.g. public transportation, public education, public safety and social services)? Satisfied Dissatisfied
  17. 17. 17 KEY: 82% 90% 81% 78% 15% 9% 16% 19% Global LatAm Developed Others The perception of insecurity is higher in Latin America than in the rest of the world, as there is more crime in the region Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 * Others includes China We live in an increasingly dangerous world Agree Disagree
  18. 18. 18 61% 66% 55% 75% 31% 28% 36% 20% Global LatAm Developed Others The support of the death penalty in Latin America is higher than in the developed world but lower than in other emerging countries Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 3,523 I support the death penalty for the most serious crimes KEY: Agree Disagree
  19. 19. 19 58% 65% 55% 60% 34% 31% 34% 34% Global LatAm Developed Others Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 3,523 Latin America is more inclined to strong leadership than the developed countries and even more than other emerging countries I wish my country was run by a strong leader instead of the current elected government México 84% KEY: Agree Disagree
  20. 20. 20 30% 40% 24% 36% 41% 37% 42% 40% Global LatAm Developed Others Latin America is found to be more prone to value economic growth over personal happiness than the rest of the world Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 3,523 KEY: It is more important to develop the country’s economic growth and performance It is more important to improve people’s happiness and wellbeing
  21. 21. 21 Economy & Political insights • Latinos are not satisfied with their standard of living and they are very critical about their governments; due to crime, corruption and the poor quality of public services. • Since crime is one of the reasons of dissatisfaction, many Latinos look for strong leadership.
  22. 22. 22 World and Society
  23. 23. 23 55% 64% 46% 66% 32% 27% 38% 24% Global LatAm Developed Others Globalisation finds more support in Latin America and other emerging countries than in developed societies Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 * Others includes China Globalisation is good for my country Perú 77% KEY: Agree Disagree
  24. 24. 24 Emerging countries are more prone to feel they have things in common with other people than in the developed world Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 * Others includes China People across the world have more things in common than things that make them different KEY: Agree Disagree 66% 71% 62% 73% 26% 24% 29% 21% Global LatAm Developed Others
  25. 25. 25 37% 36% 29% 59% 58% 61% 65% 37% Global LatAm Developed Others Base Global: 18,180, Latam: 2,564, Developed: 11,093, Others: 3,523 The role of women in society is to be good mothers and wives KEY: Agree Disagree The emerging countries of the East are more traditional regarding the role of women. Latinos views are closer to those of developed countries.
  26. 26. 26 74% 76% 81% 55% 20% 19% 13% 38% Global LatAm Developed Others Latin America has similar views on the rights of gay men and lesbians to the developed world Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 3,523 Gay men and lesbians should be free to live their own life as they wish KEY: Agree Disagree
  27. 27. 27 Faith is more important in emerging countries than in the developed world Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 3,523 My religion/faith is very important to me KEY: Agree Disagree 53% 66% 39% 79% 41% 29% 54% 17% Global LatAm Developed Others
  28. 28. 28 World and Society insights • Support for globalisation is greater in Latin America and other emerging countries than in the developed world. • In attitudes towards the role of women and the LGBT community, Latinos think more like the developed countries than the emerging countries of the East.
  29. 29. 29 Work
  30. 30. 30 46% 57% 38% 57% 49% 40% 57% 26% Global LatAm Developed Others Reaching a prominent position in your career, is more valued in emerging countries than in the developed world Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 * Others includes China Fulfilment in life is achieving a prominent position in your career KEY: Agree Disagree
  31. 31. 31 81% 74% 83% 80% 16% 23% 13% 18% Global LatAm Developed Others Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 One out of four Latin Americans would prefer a successful career over a good work-life balance * Others includes China It is more important to have a good work-life balance than to have a successful career KEY: Agree Disagree
  32. 32. 32 55% 67% 44% 69% 39% 30% 48% 27% Global LatAm Developed Others Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 Two out of three Latin Americans are willing to change their lives in order to achieve personal and professional success * Others includes China I want to achieve success personally and professionally even if I have to change totally the way I live KEY: Agree Disagree
  33. 33. 33 Most Latinos feel pressured to make money, however to a lesser extent than in other emerging countries Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 * Others includes China I feel under a lot of pressure to be successful and make money KEY: Agree Disagree 54% 57% 47% 66% 42% 39% 48% 30% Global LatAm Developed Others
  34. 34. 34 37% 34% 31% 52% 60% 63% 65% 46% Global LatAm Developed Others Unlike other emerging countries, Latinos do not think that success is measured by possessions Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 * Others includes china I measure my success by the things I own KEY: Agree Disagree
  35. 35. 35 Work insights • Latinos are very hardworking. They are willing to change their lifestyle or sacrifice their work-life balance to succeed. • However, they are not as materialistic as in other emerging countries.
  36. 36. 36 Trust
  37. 37. 37 36% 30% 33% 48% 55% 63% 56% 46% Global LatAm Developed Others Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 Two out of three Latin Americans do not trust their governments. This distrust is higher than in other parts of the world. * Others includes China To what extent, do you trust in: your national government? KEY: Trust No trust
  38. 38. 38 Only one out of four Latinos trust that their government uses their personal data in the right way Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 3,523 To what extent, do you trust the following to use the information they have about you in the right way: your national government? KEY: Trust No trust 34% 26% 32% 48% 51% 64% 52% 38% Global LatAm Developed Others
  39. 39. 39 Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 Latin Americans and other emerging countries are slightly more trusting of foreign governments than the developed world * Others includes China To what extent, do you trust in foreign governments? KEY: Trust No trust 29% 34% 23% 36% 51% 51% 54% 47% Global LatAm Developed Others
  40. 40. 40 51% 37% 55% 52% 38% 56% 32% 41% Global LatAm Developed Others Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 Latinos do not trust the public sector health providers (or other public services) * Others includes China To what extent, do you trust in public sector healthcare providers? KEY: Trust No trust
  41. 41. 41 Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 Latinos are more trusting of the private than the public health services (they might be expensive, but the quality is superior) * Others includes China To what extent, do you trust in private sector healthcare providers? KEY: Trust No trust 52% 51% 49% 58% 34% 40% 32% 34% Global LatAm Developed Others
  42. 42. 42 42% 42% 37% 56% 50% 52% 53% 38% Global LatAm Developed Others Base Global: 18,180, Latam: 2,564, Developed: 11,093, Others: 3,523 Trust in business in Latin America is slightly higher than in the developed world, but lower than in other emerging societies I have a high level of trust in businesses in general KEY: Agree Disagree
  43. 43. 43 Trust insights • Latinos have great distrust of their governments and public services. • Confidence in the private sector is somewhat greater, but without reaching the levels of confidence in other emerging countries.
  44. 44. 44 Future
  45. 45. 45 In emerging countries, the majority feel that they will have had a better life than their parents Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 * Others includes China To what extent, if at all, do you feel that you will have had a better or worse life than your parents’ generation, or will it be about the same? Perú 76% KEY: Better Worse 51% 65% 41% 63% 29% 18% 36% 22% Global LatAm Developed Others
  46. 46. 46 In emerging countries, the majority feel that today’s youth will have a better life than their parents Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 * Others includes China To what extent, if at all, do you feel that today’s youth will have had a better or worse life than their parents, or will it be about the same? KEY: Better Worse 39% 52% 27% 56% 40% 33% 48% 26% Global LatAm Developed Others
  47. 47. 47 Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 Latinos are more optimistic than the developed countries, yet less optimistic than other emerging countries * Others includes China Looking ahead to the next 12 months, are you optimistic or pessimistic about your country? KEY: Optimistic Pessimistic 36% 42% 27% 54% 35% 29% 43% 22% Global LatAm Developed Others
  48. 48. 48 Latinos and other emergent societies perceive that they have more opportunities than their parents to find a job Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 Which of these do you think is or will be better or worse for you than for your parents’ generation? Having a secure job KEY: Better Worse * Others includes China 27% 42% 16% 42% 54% 35% 66% 42% Global LatAm Developed Others
  49. 49. 49 Latinos and other emergent societies perceive that they have more opportunities than their parents to have money Base Global: 18,180, LatAm: 2,564, Developed: 11,093, Others: 4,523 Which of these do you think is or will be better or worse for you than for your parents’ generation? Having enough money to live well * Others includes China KEY: Better Worse 38% 49% 28% 52% 42% 29% 50% 32% Global LatAm Developed Others
  50. 50. 50 In Latin America, as in other emerging countries, it is easier to own a house today than for the previous generation Base Global: 18,180, LatAm: 2564, Developed: 11,093, Others: 4,523 Which of these do you think is or will be better or worse for you than for your parents’ generation? Being able to own your own home * Others includes China 38% 53% 27% 54% 41% 28% 50% 30% Global LatAm Developed Others KEY: Better Worse
  51. 51. 51 Future insights • Latinos feel progress. They consider that they live better than their parents and that young people will have a better life. • In particular, they perceive that they have more opportunities to find work, earn money or have a home of their own.
  52. 52. 52 Latinos, in line with western culture Latinos share the following views with the developed societies: • A modern view regarding the role of women and the rights of the LGBT community. • A distrust in their governments and their business community • They believe that success is not measured by possessions
  53. 53. 53 Latinos, as developing countries Latinos share the following views with other emerging societies: • A belief that globalisation is good for their countries • A feeling that they have a better life than their parents • A confidence that they will have a better future
  54. 54. 54 Latinos, are more unique Latinos are more unique in that: • They are less satisfied with public services • They are more worried about crime • They are more willing to support strong leaders
  55. 55. 55 Latinos, a final profile: In line with western culture, they share the following views with developed societies: • A modern view regarding the role of woman and the rights of the LGBT community. • A distrust in their governments and their business community • They believe that success is not measured by possessions As developing countries, they share the following views with other emerging societies: • A believe that globalisation is good for their countries • A feeling that they have a better life than their parents • A confidence that they will have a better future But, Latinos are more unique in that: • They are less satisfied with public services • They are more worried about crime • They are more willing to support strong leaders
  56. 56. 56 THANK YOU #IPSOSTRENDS © Ipsos

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