Global influence in a post-Brexit world
Jun. 30, 2017•0 likes•2,761 views
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A new global survey across 25 countries finds that 57% of the global public think Britain’s influence on world affairs is positive. This is a higher score than the US (40%) and China (49%), but lower than Germany (67%), Australia (79%) and Canada (81%). The global view sees Britain’s influence to be similarly positive to that of the EU (57%) and France (59%). However, EU countries are less positive (48%) about Britain than the Global community (57%). In some EU countries (Spain, Germany and Belgium) fewer than half of citizens see Britain’s influence as positive. Just 29% of Spanish citizens, and 35% of those in Germany and Belgium, say Britain’s current influence on world affairs is positive. More: https://www.ipsos.com/ipsos-mori/en-uk/britain-remains-positive-global-influence-post-brexit
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Global influence in a post-Brexit world
- 1. Global Influence: Global Advisor Study | June 2017 | Version 1 © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 Survey headlines Global influence in a post-Brexit world Who is a force for good?
- 2. 2Global Influence: Global Advisor Study | June 2017 | Version 1 Methodology Ipsos Global Advisor Ipsos interviewed 18,055 adults aged 16-64 across 25 countries using the Ipsos Online panel system. Interviews were conducted online between 21st April and 5th May 2017. Results are weighted to match the known population of each country.
- 3. Global Influence: Global Advisor Study | June 2017 | Version 1 3 Which countries are a force for good (or bad)?
- 4. 4Global Influence: Global Advisor Study | June 2017 | Version 1 From a list of 11 states, the global public sees Canada as the most positive influence. Britain is mid table; the US lags behind China and India, just ahead of Russia. Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017. Thinking about right now, would you say the following countries or organisations are having an overall positive or a negative influence on world affairs? 81% 79% 67% 59% 57% 57% 53% 49% 40% 35% 32% 21% 19% 21% 33% 41% 43% 43% 47% 51% 60% 65% 68% 79% Positive Negative Canada Australia Germany France Britain EU India China USA Russia Israel Iran
- 5. 5Global Influence: Global Advisor Study | June 2017 | Version 1 The influence of the European Union and its Member States: The views of the global audience Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017. Thinking about right now, would you say the following countries or organisations are having an overall positive or a negative influence on world affairs? Global view on key EU countries Positive 67% Positive 59% Positive 57% Positive 57% Negative 33% Negative 41% Negative 43% Negative 43%
- 6. 6Global Influence: Global Advisor Study | June 2017 | Version 1 EU Member States’ views on influencers Source: Ipsos Global AdvisorBase: 7,016 adults aged 16-24 in 9 European Union countries, fieldwork April-May 2017 Thinking about right now, would you say the following countries or organisations are having an overall positive or a negative influence on world affairs? % positive 82% 80% 66% 58% 56% 50% 46% 44% 38% 24% 22% 14% Canada Australia Germany European Union France Great Britain India China United States Israel Russia Iran
- 7. Global Influence: Global Advisor Study | June 2017 | Version 1 7 How do countries perceive themselves?
- 8. 8Global Influence: Global Advisor Study | June 2017 | Version 1 Country self-perception: In most countries, a majority consider their state to be a positive global influence 89% 86% 85% 82% 82% 75% 73% 73% 70% 67% 66% 63% 63% 57% 56% 55% 53% 50% 48% 46% 46% 40% 38% 32% Canada New Zealand India Russia Australia Germany Sweden Peru Serbia United States Great Britain France Japan Belgium Poland Italy Turkey Spain Brazil Argentina South Korea Hungary Mexico South Africa Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017. Thinking about right now, would you say [my country] is having an overall positive or a negative influence on world affairs? % “positive”
- 9. 9Global Influence: Global Advisor Study | June 2017 | Version 1 Mind the perception gap: Indian, Russian and US publics view their influence a lot more positively than the rest of the world does 89% 82% 75% 63% 66% 85% 67% 82%81% 79% 67% 59% 57% 53% 40% 35% Canada Australia Germany France Great Britain India United States Russia Country self-perception Global perception of the country Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017. Thinking about right now, would you say [country] is having an overall positive or a negative influence on world affairs? % positive – country view of itself and global view of the country Perception gap: 32ppt Perception gap: 27ppt Perception gap: 47ppt
- 10. Global Influence: Global Advisor Study | June 2017 | Version 1 10 How is Britain seen in the post-Brexit world?
- 11. 11Global Influence: Global Advisor Study | June 2017 | Version 1 The view from the world: EU members are among the least positive about Britain’s current influence Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017. Thinking about right now, would you say Great Britain is having an overall positive or a negative influence on world affairs? 76% 75% 73% 72% 71% 70% 69% 68% 66% 66% 62% 57% 57% 56% 55% 53% 52% 49% 44% 40% 35% 35% 31% 29% India United States South Africa Peru Australia Brazil New Zealand Canada Great Britain Mexico Italy Sweden Hungary South Korea Poland Argentina France Japan Russia Turkey Germany Belgium Serbia Spain Positive % Negative % EU country average 48 52 Global average 57 43
- 12. 12Global Influence: Global Advisor Study | June 2017 | Version 1 The view from Britain: more negative than average on the influence of Russia, Iran – and the US Ipsos Global AdvisorBase: 1,002 British adults aged 16-64, fieldwork April-May 2017 Thinking about right now, would you say the following countries or organisations are having an overall positive or a negative influence on world affairs? British participants only 87% 84% 66% 65% 56% 53% 48% 44% 36% 23% 15% 13% 13% 16% 34% 35% 44% 47% 52% 56% 64% 77% 85% 87% Positive Negative Canada Australia Great Britain Germany India France European Union China USA Israel Russia Iran
- 13. 13Global Influence: Global Advisor Study | June 2017 | Version 1 China, Russia and the US see Britain much more positively than Britain sees them – but the opposite is true for Germany Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017. Thinking about right now, would you say the following countries or organisations are having an overall positive or a negative influence on world affairs? GB views of other countries x other countries’ view of GB - % positive 87% 84% 65% 56% 53% 44% 36% 15% 68% 71% 35% 76% 52% 74% 75% 44% Canada Australia Germany India France China United States Russia Britain's view of country X Country X's view of Britain Perception gap: 30ppt Perception gap: 30ppt Perception gap: 39ppt Perception gap: 29ppt
- 14. www.ipsos-mori.com/ Global Influence: Global Advisor Study | June 2017 | Version 1 14 Bobby Duffy Managing Director, Ipsos MORI SRI Bobby.Duffy@Ipsos.com Michael Clemence Research Manager Michael.Clemence@Ipsos.com