A new global survey across 25 countries finds that 57% of the global public think Britain’s influence on world affairs is positive. This is a higher score than the US (40%) and China (49%), but lower than Germany (67%), Australia (79%) and Canada (81%). The global view sees Britain’s influence to be similarly positive to that of the EU (57%) and France (59%). However, EU countries are less positive (48%) about Britain than the Global community (57%). In some EU countries (Spain, Germany and Belgium) fewer than half of citizens see Britain’s influence as positive. Just 29% of Spanish citizens, and 35% of those in Germany and Belgium, say Britain’s current influence on world affairs is positive. More: https://www.ipsos.com/ipsos-mori/en-uk/britain-remains-positive-global-influence-post-brexit

1. Global Influence: Global Advisor Study | June 2017 | Version 1
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1
Survey headlines
Global influence in a post-Brexit world
Who is a force for good?

2. 2Global Influence: Global Advisor Study | June 2017 | Version 1
Methodology
Ipsos Global Advisor
Ipsos interviewed 18,055 adults aged
16-64 across 25 countries using the
Ipsos Online panel system.
Interviews were conducted online
between 21st April and 5th May 2017.
Results are weighted to match the
known population of each country.

3. Global Influence: Global Advisor Study | June 2017 | Version 1 3
Which countries are a
force for good (or bad)?

4. 4Global Influence: Global Advisor Study | June 2017 | Version 1
From a list of 11 states, the global public sees Canada as the most positive influence.
Britain is mid table; the US lags behind China and India, just ahead of Russia.
Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017.
Thinking about right now, would you say the following countries or organisations are having an overall positive or a
negative influence on world affairs?
81% 79%
67%
59% 57% 57% 53% 49%
40% 35% 32%
21%
19% 21%
33%
41% 43% 43% 47% 51%
60% 65% 68%
79%
Positive Negative
Canada Australia Germany France Britain EU India China USA Russia Israel Iran

5. 5Global Influence: Global Advisor Study | June 2017 | Version 1
The influence of the European Union and its Member States:
The views of the global audience
Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017.
Thinking about right now, would you say the following countries or organisations are having an overall positive or a negative
influence on world affairs? Global view on key EU countries
Positive
67%
Positive
59%
Positive
57%
Positive
57%
Negative
33%
Negative
41%
Negative
43%
Negative
43%

6. 6Global Influence: Global Advisor Study | June 2017 | Version 1
EU Member States’ views on influencers
Source: Ipsos Global AdvisorBase: 7,016 adults aged 16-24 in 9 European Union countries, fieldwork April-May 2017
Thinking about right now, would you say the following countries or organisations are having an overall
positive or a negative influence on world affairs? % positive
82%
80%
66%
58%
56%
50%
46%
44%
38%
24%
22%
14%
Canada
Australia
Germany
European Union
France
Great Britain
India
China
United States
Israel
Russia
Iran

7. Global Influence: Global Advisor Study | June 2017 | Version 1 7
How do countries
perceive themselves?

8. 8Global Influence: Global Advisor Study | June 2017 | Version 1
Country self-perception:
In most countries, a majority consider their state to be a positive global influence
89%
86% 85%
82% 82%
75% 73% 73%
70%
67% 66%
63% 63%
57% 56% 55% 53%
50% 48% 46% 46%
40% 38%
32%
Canada New
Zealand
India Russia Australia Germany Sweden Peru Serbia United
States
Great
Britain
France Japan Belgium Poland Italy Turkey Spain Brazil Argentina South
Korea
Hungary Mexico South
Africa
Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017.
Thinking about right now, would you say [my country] is having an overall positive or a negative influence on world affairs?
% “positive”

9. 9Global Influence: Global Advisor Study | June 2017 | Version 1
Mind the perception gap: Indian, Russian and US publics view their
influence a lot more positively than the rest of the world does
89%
82%
75%
63%
66%
85%
67%
82%81% 79%
67%
59% 57%
53%
40%
35%
Canada Australia Germany France Great Britain India United States Russia
Country self-perception Global perception of the country
Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017.
Thinking about right now, would you say [country] is having an overall positive or a negative influence on world affairs?
% positive – country view of itself and global view of the country
Perception
gap:
32ppt
Perception
gap:
27ppt
Perception
gap:
47ppt

10. Global Influence: Global Advisor Study | June 2017 | Version 1 10
How is Britain seen
in the post-Brexit world?

11. 11Global Influence: Global Advisor Study | June 2017 | Version 1
The view from the world: EU members are among the
least positive about Britain’s current influence
Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017.
Thinking about right now, would you say Great Britain is having an overall positive or a negative influence on world affairs?
76% 75% 73% 72% 71% 70% 69% 68% 66% 66%
62%
57% 57% 56% 55% 53% 52%
49%
44%
40%
35% 35%
31% 29%
India United
States
South
Africa
Peru Australia Brazil New
Zealand
Canada Great
Britain
Mexico Italy Sweden Hungary South
Korea
Poland Argentina France Japan Russia Turkey Germany Belgium Serbia Spain
Positive % Negative %
EU country average 48 52
Global average 57 43

12. 12Global Influence: Global Advisor Study | June 2017 | Version 1
The view from Britain: more negative than average on the
influence of Russia, Iran – and the US
Ipsos Global AdvisorBase: 1,002 British adults aged 16-64, fieldwork April-May 2017
Thinking about right now, would you say the following countries or organisations are having an overall positive or a
negative influence on world affairs? British participants only
87% 84%
66% 65%
56% 53% 48% 44%
36%
23%
15% 13%
13% 16%
34% 35%
44% 47% 52% 56%
64%
77%
85% 87%
Positive
Negative
Canada Australia Great
Britain
Germany India France European
Union
China USA Israel Russia Iran

13. 13Global Influence: Global Advisor Study | June 2017 | Version 1
China, Russia and the US see Britain much more positively than Britain
sees them – but the opposite is true for Germany
Ipsos Global AdvisorBase: 18,055 adults aged 16-64 (18-64 in US, CA) across 25 countries. Fieldwork April-May 2017.
Thinking about right now, would you say the following countries or organisations are having an overall positive or a negative
influence on world affairs? GB views of other countries x other countries’ view of GB - % positive
87%
84%
65%
56%
53%
44%
36%
15%
68%
71%
35%
76%
52%
74% 75%
44%
Canada Australia Germany India France China United States Russia
Britain's view of country X
Country X's view of Britain
Perception
gap:
30ppt
Perception
gap:
30ppt
Perception
gap:
39ppt
Perception
gap:
29ppt

14. www.ipsos-mori.com/
Global Influence: Global Advisor Study | June 2017 | Version 1 14
Bobby Duffy
Managing Director, Ipsos MORI SRI
Bobby.Duffy@Ipsos.com
Michael Clemence
Research Manager
Michael.Clemence@Ipsos.com