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Fragmented Times – Generational Strains

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Generation Y are the least optimistic about their chances of leading a better life than their parents, a new study by Ipsos MORI published today finds. Just one third (33%) of those from Generation Y (born between 1980 and 2000) agree that their generation will have had a better life than their parent’s generation, compared to two thirds of those from the Baby Boomer generation (those born between 1946 and 1965), finds the study conducted for the Guardian.

Published in: Lifestyle
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Fragmented Times – Generational Strains

  1. 1. Version 1 | Internal Use Only© Ipsos MORI Version 1: Public Paste co- brand logo here Fragmented Times – Generational Strains Bobby Duffy Managing Director, Ipsos MORI Social Research Institute Visiting Senior Research Fellow, King’s College London
  2. 2. Version 1 | Internal Use Only© Ipsos MORI 53 33 41 67 81 13 18 15 8 6 32 47 43 21 9 Total Generation Y (18-35) Generation X (36-49) Baby Boomers (50-69) Pre-war generation (70+) % Better % Worse To what extent, if at all, do you feel that your generation will have had a better or worse life than your parents’ generation, or will it have been the same? Generation Y are the least positive about the prospect of a better life than their parents Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
  3. 3. Version 1 | Internal Use Only© Ipsos MORI 43 23 22 45 42 22 12 35 54 April 2003 November 2011 February 2016 % Higher/better % Lower/worse When they reach your age, do you think today’s youth will have a higher/better or lower/worse quality of life than you / their parents’ generation, or about the same? Over half now believe that today’s youth will have a worse quality of life then their parents Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
  4. 4. Version 1 | Internal Use Only© Ipsos MORI 35 20 17 23 22 15 17 25 28 22 46 63 56 47 54 Pre-war generation (70+) Baby Boomers (50-69) Generation X (36-49) Generation Y (18-35) Total % Better % Worse To what extent, if at all, do you feel that today’s youth will have had a better or worse life than their parents’ generation, or will it have been about the same? Total population more likely to be negative than Generation Y Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
  5. 5. Version 1 | Internal Use Only© Ipsos MORI 91 69 44 37 56 8 15 32 38 25 2 15 23 22 17 Pre-war generation (70+) Baby Boomers (50-69) Generation X (36-49) Generation Y (18-35) Total % Better % Worse And to what extent, if at all, do you personally feel you will have had a better or worse life than your parents, or will it have been about the same? Members of generation Y are more positive about their own prospects than the prospects of their generation overall Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
  6. 6. Version 1 | Internal Use Only© Ipsos MORI 48% 39% 52% 57% 44% 45% ...Work-related issues ...Housing-related issues Aged 18-34 Aged 35-54 Aged 55+ Thinking about adults aged 35 or under living in Britain today, in which ways, if any, do you feel their lives are or will be harder than the lives of people from their parents’ generation? Generation Y are more concerned about employment- based challenges than housing-based ones % mentioning… Overall score 48% Overall score 47% Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
  7. 7. Version 1 | Internal Use Only© Ipsos MORI Bobby Duffy Managing Director, Ipsos MORI Social Research Institute Visiting Senior Research Fellow, King’s College London

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