Governing our great cities ben.page@ipsos.com
@benatipsosmori Ben Page , Chief Executive, Ipsos MORI

45 37 36 28 24
22 15 10 5 4 Our History The NHS British Army/armed forces The Royal Family Our culture and arts Our system of democracy Having a free press/media British sports teams Our position in the world British business Source: Ipsos MORI/Design Council Base: 1,003 British adults, 25-31 May 2012 Overall, which two or three of the following, would you say makes you most proud to be British?

0 10 20 30 40
50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Falling concern about the economy What do you see as the most/other important issues facing Britain today? Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index Global Recession and Russian Financial crisis Highest score since 1992. Most important issue for the first time Sub-prime mortgage crisis in the US Northern Rock nationalised End of recession announced Bank bailout Cameron becomes PM Lowest score since June 2008 (30%)

Base: representative sample of c.1,000
British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index Record concern about inequality What do you see as the most/other important issues facing Britain today? 0 5 10 15 20 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Sept 1999: Alastair Darling – “one child in three” living in poverty July 2014 – highest score recorded (18%) January 2005 – Make Poverty History campaign launched on New Year’s Day Cameron becomes PM

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1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Global Trends Survey | July 2014 GLOBAL BUT LOCAL People are happier and more optimistic about closer to home – SAY want local issues resolved at local level

More localist than anywhere else
61% 59% 58% 56% 55% 52% 51% 47% 47% 46% 46% 45% 42% 42% 39% 37% 37% 34% 30% 26% 26% 27% 28% 21% 31% 24% 31% 22% 17% 29% 27% 24% 26% 36% 18% 33% 31% 32% 13% 14% 13% 23% 15% 20% 25% 22% 31% 37% 26% 28% 31% 34% 35% 27% 46% 33% 40% 42% US GB Canada S Africa France Australia Italy Japan India Turkey Poland Total Brazil Russia Spain Germany Argentina Belgium Sweden S Korea 1 to 2 4 to 5 Total Great Britain Which comes closest to your own opinion? A. Decisions about public services (e.g. public transportation, public education, public safety and social services), are better if they are made locally OR B. Decisions about public services are better if they are made nationally Base: 16,039 adults across 20 countries (1,000 GB), online, 3-17 Sept 2013 Question 12 (no China) 1 2 3 4 5 6 8 7 9 10 11 T 12 13 14 15 16 17 18 19

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1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Global Trends Survey | July 2014 The authority problem

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MORI Satisfaction with Government 31% 27% 25% 24% 23% 22% 20% 17% 16% 15% 14% 14% 13% 12% 11% 10% 7% 5% 5% 3% 25% 31% 32% 23% 18% 33% 23% 24% 18% 33% 41% 29% 30% 19% 20% 12% 12% 13% 45% 41% 42% 53% 59% 61% 47% 59% 60% 67% 53% 51% 46% 59% 59% 71% 73% 82% 84% 84% Satisfied Dissatisfie d Total Great Britain Overall, how satisfied or dissatisfied are you with…? The way the government is running the country Base: 16,039 adults across 20 countries (1,000 GB), online, 3-17 Sept 2013 Question 8b (no China) 1 2 3 4 5 6 8 7 T 9 10 11 12 13 14 15 16 17 18 19

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MORI Satisfaction with Government 31% 27% 25% 24% 23% 22% 20% 17% 16% 15% 14% 14% 13% 12% 11% 10% 7% 5% 5% 3% 25% 31% 32% 23% 18% 33% 23% 24% 18% 33% 41% 29% 30% 19% 20% 12% 12% 13% 45% 41% 42% 53% 59% 61% 47% 59% 60% 67% 53% 51% 46% 59% 59% 71% 73% 82% 84% 84% Sweden Germa… Canada India Turkey Argent… Austra… GB Total US S Korea Belgium Japan Russia Brazil Poland France Spain S Africa Italy Satisfied Dissatisfie d Total Great Britain Overall, how satisfied or dissatisfied are you with…? The way the government is running the country Base: 16,039 adults across 20 countries (1,000 GB), online, 3-17 Sept 2013 Question 8b (no China) 1 2 3 4 5 6 8 7 T 9 10 11 12 13 14 15 16 17 18 19

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MORI 30 years of trends in “trust” c.1,000-2,000 Ipsos MORI/British Medical Association 0 10 20 30 40 50 60 70 80 90 100 1983 1993 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2011 2013 Doctor #REF! #REF! Judge #REF! Clergyman/Priests The police #REF! #REF! Ordinary Man/Woman in the street Civil Servants Pollsters #REF! #REF! #REF! Government Ministers Politicians Generally #REF! #REF! #REF!

TRUST IN CENTRAL INSTITUTIONS.. 0
10 20 30 40 % How much do you trust a British government of any party to place the needs of this country above the interests of their own political party? % “almost never” Source: British Social Attitudes, 1986-2011

2% 19% 24% 26% 23%
6% 2%10% 24% 23% 31% 11% 3% 23% 28% 24% 14% 7% Strongly disagree Neither agree nor disagree Government distrusted – but you’re best I would now like to ask you some questions about the way Britain is governed. How strongly, if at all, do you agree or disagree with each of the following statements? “[xxx] acts in the best interests of people like me” Base: 1,967 British adults 16+, 26 September – 3 October 2014 Source: Ipsos MORI Strongly agree Tend to disagree Don’t know Tend to agree UK GovernmentLocal government European Parliament 21% 49% 26% 38% 12% 54%

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Only© Ipsos MORI Who do you trust most to make decisions about how services are provided in your local area? Most say they trust their council most… Base: 1,015 British adults 18+ Ipsos MORI, January 2013 79% 11% 8% 2% Your local council The Coalition government Neither Don't know

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Only© Ipsos MORI 36 38 37 35 34 29 36 33 52 54 57 60 61 62 64 63 10 20 30 40 50 60 70 2001 2003 2005 2007-08 2008-09 2009-10 2010-11 2012-13 Parliament Local Council Public trusts councils more than national government Base: Core sample in England; (2001: 9,270, 2003: 8,859, 2005: 9,104, 2007-08: 8,729, 2008-09: 8,706, 2009-10: 8,677, 2010-11: 9,521, Aug 2012 – April 2013: 6,915) Trust % Source: Citizenship Survey/ Community Life Survey

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Only© Ipsos MORI 8 12 17 17 20 27 26 25 25 34 45 37 46 57 55 62 57 70 74 88 81 74 72 71 68 63 62 60 55 47 40 39 34 31 29 29 26 19 17 1480 11110 Doctors Teachers Professors Judges Scientists Clergyman/Priests The Police Television News Readers Social workers The ordinary man/woman in Civil Servants Managers in the NHS Pollsters Trade Union officials Local councillors Business Leaders Bankers Managers in local government Journalists Government Ministers Politicians generally % Not trust % Trust Ipsos MORI Veracity Index reinforces this message Q. “Would you tell me whether you generally trust them to tell the truth or not?” Base: 1,026 United Kingdom adults aged 15+, 10-16 June 2011 Source: Ipsos MORI/BMA

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(DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly© Ipsos MORI 63% … say they have not noticed any changes to the services provided by their local councils

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(DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly© Ipsos MORI Q Which of the following challenges do you think will be most important to public services as a whole over the next five years? Please pick three. And which one is least important? What are people worried about? Base: Adults aged 15+ in Great Britain (997) 11th – 17th April 2014 47% 34% 25% 23% 22% 21% 17% 16% 13% 10% Budget cuts Changes in society (ageing population, immigration) Finding new ways to deliver services more efficiently Changes in people’s health and lifestyles Responding to changes in the Government’s policies Retaining good staff and positive morale Losing public support in their ability to deliver services Protecting personal data and keeping information secure Tackling the effects of climate change Having good relationships with other organisations they work with 6% 6% 7% 7% 6% 4% 8% 4% 30% 11% Most important Least important

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Divided over more fiscal freedom
Generally speaking, for each of the following statements, do you…? Base: 2,008 GB adults aged 15+, face to face, 18-24 July 2014 Source: JRRT/Ipsos MORI State of the Nation Poll 2014 41% 30% 29% Disagree Agree Neither/nor/ don’t know “More of the money spent by local councils should be raised locally”

17 7 1034 31 29
54 Want more local control – but worried about local variation % Tend to disagree % Strongly disagree% Tend to agree% Strongly agree To what extent do you agree or disagree with each of the following statements: People should have more control over how public services are provided locally, even though it will mean that the services residents receive will vary between local areas* People should have more control over how public services are provided locally Base: 631 British adults 18+. *Base: 622 British adults 18+ Fieldwork: 18-19 April 2010 Source: Ipsos MORI/Economist

81% 70% 18% 29% But
want services of all kinds to be the same… Base: 1,002 adults in Great Britain aged 16+. Fieldwork dates: 13-19 May 2010 The Health Service Recycling …should be the same everywhere in Britain People should be able to decide for themselves how … is provided in their area Q Please can you tell me which of these statements comes closest to your own opinion: Source: Ipsos MORI

82% 84% 62% 75% 17%
15% 36% 25% 83% 69% 31% 16% Little variation by political support…. Base: 1,002 adults in Great Britain aged 16+. Conservatives (246); Labour (219); Lib Dems (192) Fieldwork dates: 13-19 May 2010 The Health Service Recycling …should be the same everywhere in Britain People should be able to decide for themselves how … is provided Q Please can you tell me which of these statements comes closest to your own opinion: Source: Ipsos MORI Voted Conservative Voted Labour Voted Lib Dem

And what about co- production
and empowerment?

43 31 12 4 8
43 30 15 4 5 26 40 22 6 7 % Primary Schools % Secondary Schools % The health service Some of the public would like more involvement Q Which of these statements comes closest to your own attitude towards how … work/works in your area? Source: Ipsos MORIBase: 1,002 adults in Great Britain aged 16+. Fieldwork dates: 13-19 May 2010 I'm not interested in knowing how … work/works in my area, as long as they do their job I would like to know how … work/works in my area, but I don’t want to be involved beyond that I would like to have more of a say in how … work/works in my area I would like to become actively involved in how … work/works in my area I am already actively involved in how … work/works in my area

© Ipsos MORI | Version
1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Global Trends Survey | July 2014

© Ipsos MORI | Version
1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Global Trends Survey | July 2014 Authenticity and voice

© Ipsos MORI | Version
1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Global Trends Survey | July 2014

© Ipsos MORI | Version
1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Global Trends Survey | July 2014

The challenge for al leaders–
TRY SOMETHING NEW

Thank you
ben.page@ipsos.com
benatipsosmori