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Cyberbullying - an Ipsos Global Advisor Survey

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One in three parents globally report knowing a child in their community that is the victim of cyberbullying, and there has been a significant rise in British parents reporting their child has been cyberbullied. Britain also has the highest prevalence of parents reporting cyberbullying by a classmate.

Ipsos’ recent Global Advisor study, carried out in 28 countries, finds that awareness of cyberbullying is increasing globally, up 9 percentage points from 2011. Though global awareness of cyberbullying is high (75%), one quarter of adults have still never heard of it. Awareness in Britain has decreased: in 2011, 8 in 10 adults (80%) were aware, which has decreased to 7 in 10 (71%) in 2018. There has also been a decrease in adults in Britain agreeing that cyberbullying needs special attention (72% agree in 2018 compared with 79% in 2016) rather than being handled through existing anti-bullying measures.

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Cyberbullying - an Ipsos Global Advisor Survey

  1. 1. © 2018 Ipsos 1 Cyberbullying MALLORY NEWALL Director A Global Advisor Survey © 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
  2. 2. © 2018 Ipsos 2 37% 50% 56% 56% 59% 60% 63% 65% 71% 75% 77% 78% 79% 80% 81% 81% 84% 84% 85% 85% 85% 85% 86% 87% 88% 89% 91% 91% 75% 63% 50% 44% 44% 41% 40% 37% 35% 29% 25% 23% 22% 21% 20% 19% 19% 16% 16% 15% 15% 15% 15% 14% 13% 12% 11% 9% 9% 25% Saudi Arabia France Japan Russia South Korea Turkey India China Great Britain Belgium Romania Germany Brazil Australia Hungary Peru Spain Poland Malaysia Canada United States Serbia Argentina Mexico South Africa Chile Italy Sweden Total Yes No % Yes 2016 % Yes 2011 72% 66% 90 82 84 57 -- -- 84 68 84 74 83 61 -- -- 84 82 85 80 -- -- 82 83 82 76 84 -- 85 70 74 87 74 76 82 81 -- -- 79 62 78 80 55 49 56 53 59 50 56 59 46 35 47 56 51 53 40 29 Global Awareness of Cyberbullying Increasing, but 25% Have Never Heard of It Awareness lowest in Saudi Arabia; Italy has seen greatest increase in awareness over time Q: Have you ever seen, read, or heard anything about cyberbullying?
  3. 3. © 2018 Ipsos 3 52% 59% 63% 70% 71% 71% 72% 72% 73% 74% 75% 75% 76% 77% 77% 77% 79% 80% 80% 80% 82% 82% 83% 84% 86% 86% 87% 89% 76% 49% 41% 37% 30% 29% 29% 28% 28% 27% 26% 25% 25% 24% 23% 23% 23% 21% 20% 20% 20% 18% 18% 17% 16% 15% 14% 13% 11% 24% Saudi Arabia China Russia United States Poland South Africa Great Britain Romania Turkey India Canada Malaysia Brazil Australia Germany Sweden Belgium Mexico South Korea Hungary Italy Argentina Peru France Chile Spain Serbia Japan Total Cyberbullying needs special attention Cyberbullying can be handled through existing anti-bullying measures Majorities in Every Country Feel Existing Anti-Bullying Measures are Insufficient Q: Which of these comes closest to your point of view? % Requires Special Attention 2016 2011 76% 77% 88 91 -- -- 89 84 -- -- 82 83 81 -- 82 83 84 83 81 78 83 77 81 82 81 82 78 75 81 80 77 79 79 70 -- -- 77 78 76 77 74 78 -- -- 79 79 76 71 74 76 68 72 67 72 46 57 50 58
  4. 4. © 2018 Ipsos 4 Nearly 1 in 5 Parents Worldwide Say Their Child Has Experienced Cyberbullying In the U.S., more than a quarter of parents say their child has experienced cyberbullying, up from 15% in 2011 4% 14% 11% 12% 5% 2% 7% 3% 4% 4% 7% 4% 5% 3% 5% 1% 5% 2% 1% 3% 3% 1% 0% 3% 2% 1% 2% 1% 0% 5% 12% 10% 7% 9% 8% 8% 5% 7% 6% 6% 5% 4% 4% 5% 5% 3% 3% 3% 2% 4% 1% 3% 3% 2% 2% 2% 1% 0% 8% 11% 8% 7% 11% 16% 8% 15% 9% 10% 6% 10% 9% 11% 7% 10% 6% 9% 10% 8% 5% 10% 8% 4% 5% 6% 4% 3% 1% 72% 55% 53% 65% 63% 62% 69% 55% 67% 72% 63% 68% 74% 72% 76% 81% 75% 79% 81% 70% 76% 69% 71% 88% 87% 82% 80% 75% 90% 11% 8% 18% 8% 12% 13% 9% 22% 14% 8% 18% 13% 9% 11% 7% 4% 11% 7% 6% 18% 13% 20% 18% 2% 5% 10% 12% 21% 8% Total India Brazil United States Belgium South Africa Malaysia Sweden Canada Turkey Saudi Arabia Australia Mexico Great Britain China Serbia Germany Argentina Peru South Korea Italy Poland Romania Hungary Spain France Chile Japan Russia Yes, on a regular basis Yes, sometimes Yes, once or twice No, never Don't know %Yes 2018 % Yes 2016 % Yes 2011 17% 17% 12% 37 32 32 29 19 20 27 34 15 26 13 12 25 25 10 23 -- -- 23 20 14 20 17 18 19 14 5 19 17 18 19 20 13 17 20 8 17 15 11 17 20 11 15 -- -- 14 9 7 14 10 9 14 13 -- 13 9 8 11 11 3 11 18 12 11 -- -- 10 11 7 9 10 5 9 7 5 8 -- -- 4 7 7 0 9 5 Q: To the best of your knowledge, has your child ever experienced cyberbullying? [Asked only of people who are the parent/guardian of children under 18]
  5. 5. © 2018 Ipsos 5 Globally, 1 in 3 Parents Report a Child in Their Community Has Experienced Cyberbullying A majority of parents in South Africa know a child victimized by cyberbullying 6% 16% 12% 7% 8% 13% 11% 13% 7% 5% 6% 2% 7% 4% 8% 5% 8% 5% 10% 2% 6% 5% 3% 3% 4% 2% 0% 0% 1% 14% 20% 18% 24% 18% 19% 16% 19% 16% 16% 16% 17% 17% 13% 12% 13% 14% 12% 9% 9% 9% 10% 10% 15% 10% 10% 3% 3% 3% 13% 18% 18% 17% 21% 12% 14% 9% 17% 18% 18% 17% 11% 16% 11% 14% 8% 12% 9% 17% 12% 11% 11% 5% 7% 6% 7% 5% 2% 28% 16% 18% 26% 34% 11% 24% 25% 24% 26% 23% 31% 29% 31% 24% 29% 23% 34% 23% 30% 31% 29% 36% 32% 37% 41% 47% 26% 43% 39% 30% 34% 28% 19% 46% 34% 34% 35% 34% 38% 34% 37% 37% 45% 39% 48% 37% 49% 42% 42% 46% 41% 45% 42% 41% 43% 65% 52% Total South Africa Peru Malaysia India Sweden Brazil US Mexico Turkey Argentina Serbia Saudi Arabia China Canada Chile Australia Belgium South Korea Hungary Great Britain Italy Poland Romania Germany Spain France Russia Japan Yes, on a regular basis Yes, sometimes Yes, once or twice No, never Don't know % Yes 2018 % Yes 2016 % Yes 2011 33% 32% 26% 54 49 30 49 42 -- 47 -- -- 47 44 45 43 50 51 42 36 25 41 50 26 41 47 28 40 39 35 39 32 27 35 -- -- 34 30 23 32 32 25 32 34 31 31 20 -- 30 25 35 29 20 13 28 25 27 28 23 11 28 19 25 26 21 15 23 29 20 23 -- -- 21 15 12 18 16 11 10 13 10 8 19 15 5 8 12 Q: To the Best of Your Knowledge, Has A Child In Your Community Ever Experienced Cyberbullying? [Asked only of people who are the parent/guardian of children under 18]
  6. 6. © 2018 Ipsos 6 Social Media is the Most Common Platform for Cyberbullying Worldwide In Asia-Pacific region, cyberbullying over social networks is less prevalent than in other parts of the world 65% 53% 65% 76% 61% 67% 45% 46% 40% 50% 42% 41% 38% 48% 33% 37% 36% 41% 34% 45% 29% 35% 33% 29% 19% 29% 13% 17% 18% 23% 14% 10% 9% 23% 13% 8% 6% 3% 4% 11% 6% 3% Total APAC Europe LATAM Middle East/Africa North America Social Networks Mobile Online Messaging Online Chat Room Email Other websites Other tech Note: Asked only of parents who knew a child in their household or community who had been cyberbullied Q: Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?
  7. 7. © 2018 Ipsos 7 Peru, Argentina, Mexico See Highest Levels of Social Media Cyberbullying; Just 1 in 4 Parents in China Say Cyberbullying Happens on Social Networks Q: How do kids who have experienced cyberbullying experience the harassing behavior? [Asked only of parents who has a child or knew of a child in their community who had experienced cyberbullying] Total Argentina Brazil Canada China Great Britain India Malaysia Mexico Peru Saudi Arabia South Africa Turkey United States Social Networks 65% 74% 70% 68% 23% 69% 66% 71% 73% 80% 56% 66% 60% 67% Mobile 45% 48% 32% 34% 58% 36% 44% 57% 61% 51% 37% 47% 43% 46% Online Messaging 38% 43% 28% 41% 57% 44% 47% 33% 40% 31% 28% 43% 36% 42% Online Chat Room 34% 42% 28% 24% 53% 20% 50% 31% 28% 39% 42% 25% 33% 33% Email 19% 10% 10% 14% 25% 16% 44% 23% 22% 19% 23% 13% 18% 30% Other websites 14% 21% 15% 8% 8% 13% 16% 19% 25% 27% 20% 8% 10% 8% Other tech 6% 8% 6% 4% 1% 6% 5% 9% 14% 12% 4% 9% 6% 3% Note: Only countries with a sample size larger than N=100 are depicted in the graph
  8. 8. © 2018 Ipsos 8 The Majority of Cyberbullying Is Done By A Classmate of the Child Being Bullied 51% 53% 57% 47% 39% 65% 30% 38% 22% 28% 32% 27% 16% 24% 8% 13% 17% 18% 28% 34% 21% 31% 30% 17% 10% 8% 12% 8% 13% 11% 2% 1% 2% 2% 3% 0% Total APAC Europe LATAM Middle East/Africa North America Classmate Young person who was a stranger Adult your child knew Adult stranger Don't know Prefer not to answer Note: Asked only of parents who knew a child in their household or community who had been cyberbullied Q: To the best of your knowledge, was the person doing the bullying a…?
  9. 9. © 2018 Ipsos 9 Cyberbullying Done By Classmates is Most Prevalent in Great Britain, Followed by Canada and South Africa Q: To the best of your knowledge, was the person doing the bullying a…? [Asked only of parents who has a child or knew of a child in their community who had experienced cyberbullying] Total Argentina Brazil Canada China Great Britain India Malaysia Mexico Peru Saudi Arabia South Africa Turkey United States Classmate 51% 40% 53% 68% 48% 74% 42% 53% 53% 43% 25% 67% 22% 62% Young person, stranger 30% 34% 29% 20% 56% 17% 35% 39% 36% 18% 26% 29% 41% 32% Known adult 16% 15% 10% 9% 28% 9% 32% 29% 12% 14% 30% 15% 5% 26% Adult, stranger 28% 38% 14% 15% 49% 12% 47% 36% 27% 45% 43% 14% 35% 18% Don't know 10% 7% 10% 14% 2% 9% 8% 8% 7% 5% 11% 11% 16% 9% Prefer not to answer 2% 2% 4% 0% 1% 1% 2% 3% 2% 0% 3% 3% 3% 0% Note: Only countries with a sample size larger than N=100 are depicted in the graph
  10. 10. © 2018 Ipsos 10 These are the findings of a Global Advisor Cyberbullying Study. In total 20,793 interviews were conducted between March 23 – April 6, 2018 among adults aged 18-64 in the US and Canada, and adults aged 16-64 in all other countries. Where applicable, trended questions have been shown from Ipsos’ November 2011 and September 2016 cyberbullying studies. The survey was conducted in 28 countries around the world via the Ipsos Online Panel system. The countries reporting herein are across Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Romania, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States. Between 500 and 1000+ individuals participated on a country by country basis via the Ipsos Online Panel. The sample was 1000+ in Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, Japan, Mexico, Spain and the United Stated of America. In all other countries the sample was 500+. Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses. The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on Ipsos’ use of credibility intervals, please visit the Ipsos website. In countries where internet penetration is approximately 60% or higher the data output generally reflects the overall population. Of the 28 countries surveyed online, 17 yield results that are balanced to reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Russia, Saudi Arabia, Spain, Sweden, Great Britain and the United States. The remaining countries surveyed – Brazil, Chile, China, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey – produce a national sample that is considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class. Methodology
  11. 11. © 2018 Ipsos 11 Mallory Newall Director, Ipsos U.S. mallory.newall@ipsos.com + 1 202 420 2014 Contacts
  12. 12. © 2018 Ipsos 12 ABOUT IPSOS Ipsos ranks third in the global research industry. With a strong presence in 89 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi- specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos is listed on Eurolist – NYSE – Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com GAME CHANGERS At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. We believe that our work is important. Security, simplicity, speed and substance applies to everything we do. Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative. By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future. “GAME CHANGERS” – our tagline – summarises our ambition.

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