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One in three parents globally report knowing a child in their community that is the victim of cyberbullying, and there has been a significant rise in British parents reporting their child has been cyberbullied. Britain also has the highest prevalence of parents reporting cyberbullying by a classmate.
Ipsos’ recent Global Advisor study, carried out in 28 countries, finds that awareness of cyberbullying is increasing globally, up 9 percentage points from 2011. Though global awareness of cyberbullying is high (75%), one quarter of adults have still never heard of it. Awareness in Britain has decreased: in 2011, 8 in 10 adults (80%) were aware, which has decreased to 7 in 10 (71%) in 2018. There has also been a decrease in adults in Britain agreeing that cyberbullying needs special attention (72% agree in 2018 compared with 79% in 2016) rather than being handled through existing anti-bullying measures.