2014 MSPs Survey Prospectus

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Prospectus for the 2014 MSPs Survey conducted annually by Ipsos MORI

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2014 MSPs Survey Prospectus

  1. 1. © Ipsos MORI Paste co- brand logo here Survey of Members of the Scottish Parliament 2014 Prospectus
  2. 2. © Ipsos MORI Why use the MSPs survey? Measure your organisation’s reputation among MSPs in relation to your competitors or peers Understand what MSPs value in their engagement with organisations and how you can make the most of your communications Evaluate the effectiveness of your engagement strategy and identify ways to improve your communications
  3. 3. © Ipsos MORI The survey is…  robust – conducted face-to-face so we can guarantee that MSPs complete the questionnaire  representative – we interview a minimum of 70 MSPs from all parties in Holyrood, ensuring the sample matches the profile of the Parliament  reliable – now in its 16th consecutive year since the Parliament’s inception, the survey demonstrates our proven track- record in helping organisations build their profile among MSPs 70%of MSPs use Twitter at least once a week Did you know?
  4. 4. © Ipsos MORI Bang for your buck We will provide: Expert advice in designing your questions to ensure they meet your requirements Quick delivery of topline results following completion of the survey A bespoke report containing our analysis, insight and recommendations Verbal debrief and presentation with consideration of next steps Did you know? Treatment of employees and corporate social responsibility are two of the main criteria MSPs use when judging companies
  5. 5. © Ipsos MORI TimescalesQuestionnaire We will provide expert advice in the design and preparation of your questions, which we will finalise by mid September Interviewing We will interview over 70 MSPs face-to-face between October and December and provide you with weekly progress updates Toplineresults We will provide topline data in early January showing overall results for all of your questions and relevant trend data Reporting We will provide a bespoke report containing our detailed analysis, insights and recommendations by the end of January Due to this year’s independence referendum on 18th September, the survey will be conducted later than normal.
  6. 6. © Ipsos MORI How much does it cost? Core package £9,750 (+VAT)  Your organisation’s performance on standard reputation measures vis-à-vis your competitors  MSPs’ rating of your organisation on key performance metrics  Verbatim feedback on why MSPs speak highly or critically of your organisation  Factors shaping MSPs’ impressions of organisations and the best ways of maintaining good relations  Contextual data on MSPs views of your sector and the challenges facing Scotland Flexible packages are also available £1,000(+VAT) Reputation measurement for your organisation £1,750(+VAT) Reputation measurement for your organisation & 3 competitors £1,750(+VAT) Bespoke open- ended question with transcription and coding £1,200(+VAT) Bespoke pre-coded question
  7. 7. © Ipsos MORI Don’t just take our word for it. Here’s what our clients say… It is always a very clear and honest relationship with Ipsos. You keep me up to date with progress and then deliver when you say you will. This makes for a very good understanding and confidence in the work that is being produced. We were a new client and required a flexible approach, together with guidance on how best to target our survey. We felt we were well looked after. Timely response; good follow up; sound advice and guidance; good feedback and context Provided excellent advice on the structure of questions and took on board comments from the client Thoughtful and thoroughly prepared report Ipsos MORI took the time to understand the brief correctly, resulting in us getting the right intelligence from the survey
  8. 8. © Ipsos MORI Paste co- brand logo here For more information, please contact: mark.diffley@ipsos.com | 0131 240 3269 ciaran.mulholland@ipsos.com | 0131 240 3265 ipek.ozgul@ipsos.com | 0131 226 8671 • 11/11/13 © Ipsos MORI www.ipsos-mori.com/mspssurvey @IpsosMORIScot

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