Ipsos Tablet Panel Flyer Oct12

666 views

Published on

WANT TO KNOW MORE ABOUT TABLET USERS?

The Ipsos Tablet Panel can reach more than 15,500 tablet owners across seven markets in Europe which allows us to provide you with a valuable sampling source to service project needs.
We also have our own mobile application, Ipsos Mobile, which allows participants to download an app to their smartphone or tablet and take part in research surveys wherever they are, whenever they want.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
666
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ipsos Tablet Panel Flyer Oct12

  1. 1. WANT TO KNOW MORE ABOUTTABLET USERS?The use of smartphones and tabletdevices is rising at an ever increasingrate, and as researchers it’s important tooffer participants the choice of how theycomplete surveys. Gone are the days whereresearchers would deliver just an onlinesurvey to be completed only on a PC orlaptop. Participants now want to completesurveys on their own terms using a deviceof their choice. Tablets are always on ornear the participant allowing them to takepart in research ‘in the moment’, with lessreliance on recall, rather than retrospectively. HOW CAN THE IPSOS TABLETThe Ipsos Tablet Panel can reach more PANEL HELP YOUR BUSINESS?than 15,500 tablet owners across seven Via the tablet panel we can askmarkets in Europe which allows us to respondents to complete diaries, one-provide you with a valuable sampling off surveys, take photos, create videos,source to service project needs. show mocked up static or video images.We also have our own mobile application, This can be used to help you conduct:Ipsos Mobile, which allows participants to Concept / Product Testing; Detaileddownload an app to their smartphone or Behavioural Profiling and Segmentations;tablet and take part in research surveys Brand Equity Studies; Audience Measurementwherever they are, whenever they want. and Content Evaluation Testing.If you want to know more about tablet users and how they affect your business contact the Ipsos Tablet Panel, available across Europe.Gavin Sugden, Research Director Mary Fitzpatrick, Research Mangert: +44 (0)20 8861 8016 | e: gavin.sugden@ipsos.com t: +44 (0)20 8861 8024 | e: mary.fitzpatrick@ipsos.com
  2. 2. SOME INTERESTING FACTS ABOUT TABLETS 44% 92% 1/3 55% 3GThe tablet market is Usage is Those using their tablet A significant amountniche but growing, predominantly outside are open to of social network1 in 10 consumers in-home – 92% of paying for internet traffic is coming from now own a tablet owners use their tablet access – a third of tablets – 55% of in the UK in the living room, owners are connecting owners are accessing and 44% only use their tablet to the social networking their tablet at home internet via 3G services sites via their tablet Tech tracker Q3 ‘12 77% 3/4 16% 33% 9.4hrsOwnership increases significantly Tablets are helping Children are adopting tabletsamongst the business elite. Those to change TV viewing as a gaming device – 16%most senior business executives behaviour – three quarters of kids are playing games in the UK – 33% own tablet of viewers now watch on an iPad and those who with 77% of them downloading TV whilst using another do are spending an average new apps on a monthly basis screen like the iPad of 9.4 hours a week gaming BE:EUROPE 2012 MediaCT Multi-screen World US GameTrack Q2 ‘12 2/3 55% 47%1 million 2 million 3 million 4 million 5 million 6 million 7 million 8 million 9 million 10 million $ £ € Advertisement Advertisement Tablets are an Tablet owners are Consumers expect big things alternative to traditional comfortable with the value from advertising on tablets print media – 6.5 million of ad funded content – – 55% of owners agree that adults have viewed almost two thirds would advertising on tablets can either a newspaper or prefer tablet apps to have do things that advertising magazine on a tablet, lower upfront costs with on other media can’t, and smartphone or e-reader more ads than higher 47% agree that “tablets are in the last 12 months upfront costs with fewer ads the future of advertising” National Readership Survey 2012 IAB Tablet Ad formats study 2012If you want to know more about tablet users and how they affect your business contact the Ipsos Tablet Panel, available across Europe.Gavin Sugden, Research Director Mary Fitzpatrick, Research Mangert: +44 (0)20 8861 8016 | e: gavin.sugden@ipsos.com t: +44 (0)20 8861 8024 | e: mary.fitzpatrick@ipsos.com

×