Ipseity Brand Presentation V6

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Ipseity Brand Presentation V6

  1. 1. Ipseity has its roots in India Retailed As Karwar Ornaments At 0 Bombay Stores New Delhi 0 Kaveri Emporium 0 Mother Earth 0 Cottage Industries Retailed in All 0 Culture Shop major cities 0 Amethyst 0 Rani Arts & Teak Mumbai Pune Hyderabad 0 Casablanca Goa 0 Kalanjali 0 Kalpadruma Bangalore Chennai 0 Sudhan 0 Many More OutletsManufactured in Karwar
  2. 2. All Creations In 925 Oxidized Silver & Gemstones
  3. 3. Handcrafted BySkilled Craftsmen in Modern Manufacturing Facilities
  4. 4. New Designs Every Season All Designs In Limited Edition
  5. 5. Magic in Silver & Gemstones !
  6. 6. Classic Yet Trendy..
  7. 7. Elaborate Yet Minimal…
  8. 8. Antique Classy Urban look
  9. 9. Stunning Designs For All Occasions
  10. 10. Comprehensive Product Range Necklace Sets Collar Necklaces Chokers Meenakari Pendant Sets Earrings Jhumkas Bracelets
  11. 11. Current Business Model Fastest growing 10,000+ Hits ToSilver Jewelry Brand Website Every in Singapore Month Ipseity app 1400+ Online Fans &downloaded by 500+ Newsletter followers Subscribers
  12. 12. 5 Year Timeline PlanBoutique @Online Own FlagshipSelling Store• 2010-2012 • 2017 Shop in Shop • 2012-2017
  13. 13. Ipseity Advantages0 Unique Product, Already Popular Among Fashion Conscious Indians In Singapore0 Tried And Tested, Sells Fast In Urban Indian And Singapore0 Local Company, Regular Replenishment, Stock Rotation0 New Designs Every Quarter0 Direct Sourcing From Manufacturer; Better Designs @ Better Price0 Extensive Social Media And Marketing Support
  14. 14. 2011 Media PresenceTV Web• Zee TV Advertisement • @10,000 visitors/monthMagazine Newspaper• India Se Advertisements • Tabla! AdvertisementsSocial Media Online Deal Sites• Facebook Ads @ • Brandsfever Campaigns Google adwordsPR Coverage Sponsorships• Interview in Tabla • 5 major events
  15. 15. Media Plan for 2012-130 Sony TV (popular high end hindi channel in Singapore) advertisement with 2 ads per day, spots in most popular primetime shows0 Tabla (SPH’s weekly newspaper aimed at indians in singapore) advertisements0 Facebook ads, google adwords, linkedIn ads0 Advertisements in print newsletters, magazines having a reach in concentrated target audience areas0 Banners on websites and EDMs in e-newsletters0 Expat Living advertisements in 20130 Sponsorships of targeted events0 Monthly Newsletter of Ipseity to address 1200+ readers – expecting it to rise to at least 1500+ in next 6 months0 Facebook page to address 1450+ fans – fan count increasing at the rate of 50 fans per month0 Ipseity app to reach 500+ followers
  16. 16. Social Responsibility0 You Shop, We Donate: 0 Ipseity donates 1 SGD per sold ornament to a women’s enablement and empowerment NGO called United Prosperity (http://www.unitedprosperity.org/) 0 Ipseity also plans to reinvest some of its profits into the medical insurance and infrastructure upgradation for the craftsmen at its manufacturing facility in Karwar this year.0 Green Practices: 0 Ipseity’s gift packaging is made from 100% recycled paper and cloth 0 The only printed marketing material we use is a thin paper bookmark and business cards 0 The only plastic we use is our displays and earring tabs which are assets and not consumables
  17. 17. Social Channels Ipseity.appguppy.com Youtube.com/user/ipseityfashion facebook.com/followipseity twitter.com/ipseityfashion linkedin.com/company/ipseity eepurl.com/c6pEg
  18. 18. 0 Founded Ipseity in 2010About Nalini 0 Jewelry Merchandising Diploma and Diploma in Gemology from JDMIS, Singapore 0 Worked for IT Majors like Infosys, CapGemini for more than 10 years handling IT projects of retail giants like Nordstrom & Williams Sonoma 0 Diploma in Retail Management certified by IIM Ahmedabad, India 0 Associated with 0 Indian Women’s Association Singapore - Media Team 0 Udaan – Indian Women Entrepreneur’s Club 0 Business Entrepreneurship Networking 2020 0 Several appearances in TV and newspapers as a Brand Ambassador of Infosys 0 Bachelor of Engineering 0 http://sg.linkedin.com/in/nalinithite
  19. 19. India Se : 2011
  20. 20. Tabla! : 2011
  21. 21. Tabla! Interview
  22. 22. Sponsorships : Taj ExpressCurtain Raiser & India Se Networking Nights
  23. 23. Sponsorships : “The X at 40” 0 We also sponsor 0 Indian Women’s Associations’ Membership Privileges 0 Indian Events Lucky Draws 0 Birthday gifts to existing clients
  24. 24. Ipseity on Brandsfever.com
  25. 25. Ipseity in Tabla Sep „12
  26. 26. Contact us @+65-9295-7000 / 6649-9320 info@ipseityfashion.com www.ipseityfashion.com

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