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www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX
Mythbustin’
Cafe
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
Who’s this guy?!
Ionut Maxim a.k.a. Maxu'
Building we...
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
Who are YOU?
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is UI
1/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is UI
•The SLASH factor
•They both start with USER...
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is a step in the process
2/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is a step in the process
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is a step in the process
You need the UXD only in ...
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is the process
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is limited to your website or app
3/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is limited to your website or app
Website
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX covers all the brand touchpoints
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is just about usability
4/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is about usability
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is about offering value
FunctionalityUser Interfac...
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is just about the (damn!) user
5/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is all about the user
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is about the context
User

Needs
Business

Goals
T...
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is expensive
6/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is expensive
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is flexible
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is easy, everybody can do it
7/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is easy, everybody can do it
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is done by only one person
8/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is done by only one person
The User Experie...
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is done by only one person
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is done by the whole organization
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is a single discipline
9/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is a single discipline
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is delicate mix of fields
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is optional
10/10
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is optional
“The biggest misconception is that com...
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is survival
Like it or not, user experience...
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
1. UI design
2. A step in the process
3. All about yo...
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
Questions?
www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
Thank you!
http://ionutmaxim.com
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UX Myth Busting Cafe

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10 most encountered myths about user experience design have been considered and discussed with the public at CodeCamp Iasi 2016, spring edition during the Design track signed by People of Design Iasi

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UX Myth Busting Cafe

  1. 1. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX Mythbustin’ Cafe
  2. 2. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 Who’s this guy?! Ionut Maxim a.k.a. Maxu' Building web toys since 2002. Building professional web tools since 2006. Asking “WHY?” since 2012. Building web experiences since 2013. Freelance UX Architect since 2014 Making you yawn LIVE at CodeCamp in 2016.
  3. 3. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 Who are YOU?
  4. 4. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is UI 1/10
  5. 5. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is UI •The SLASH factor •They both start with USER •All UX/UI designers obviously do the same thing /
  6. 6. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016
  7. 7. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is a step in the process 2/10
  8. 8. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is a step in the process
  9. 9. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is a step in the process You need the UXD only in the beginning, once it’s all set you’re good to go Bring it in, squeeze it, make it sexy, say bye-bye Neah dude, you need the UXD at the end to make sure it’s all good Oh, poor fools, but you need it only in the middle, when you’re cooking the core functionality
  10. 10. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is the process
  11. 11. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is limited to your website or app 3/10
  12. 12. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is limited to your website or app Website
  13. 13. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX covers all the brand touchpoints
  14. 14. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is just about usability 4/10
  15. 15. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is about usability
  16. 16. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is about offering value FunctionalityUser Interface UsabilityTypography Visual DesignContent Strategy Information ArchitectureInteraction Design
  17. 17. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is just about the (damn!) user 5/10
  18. 18. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is all about the user
  19. 19. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is about the context User
 Needs Business
 Goals Technical
 Constraints UX
  20. 20. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is expensive 6/10
  21. 21. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is expensive
  22. 22. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is flexible
  23. 23. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is easy, everybody can do it 7/10
  24. 24. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is easy, everybody can do it
  25. 25. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is done by only one person 8/10
  26. 26. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is done by only one person The User Experience team of one A research and survival guide Leah Buley
  27. 27. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is done by only one person
  28. 28. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is done by the whole organization
  29. 29. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is a single discipline 9/10
  30. 30. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is a single discipline
  31. 31. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is delicate mix of fields
  32. 32. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is optional 10/10
  33. 33. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX is optional “The biggest misconception is that companies have a choice to invest in their user’s experience. To survive, they don’t.”
 Joshua Porter
  34. 34. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 UX design is survival Like it or not, user experience happens. Are you willing to bet the future of your idea or the one of your whole company on dismissing UXD from the development mix?
  35. 35. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 1. UI design 2. A step in the process 3. All about your website or app 4. Just about usability 5. Just about the user 6. Expensive 7. Easy 8. The role of a single person 9. A single discipline 10. An option It is the system that binds all together It is the process It is about your whole company It is about value It is about context It is flexible It is not hard if you’re passionate It is a culture for your company It is a delicate mix of fields It is the means for survival UX design is NOT
  36. 36. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 Questions?
  37. 37. www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016 Thank you! http://ionutmaxim.com

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