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2ndOct 2014
Who am I –Who is my Company? 
Paul Glynn –CEO, VP Sales -Crannog 
Brian McGlynn –VP Americas –Cisco IOT Champion, Visionar...
1% of Worlds 
Devices 
Connected 
50Billion+ 
Connections 
Bigger than 
Social Media 
$19 Trillion 
Value at Stake 
Massiv...
IOT will be Solutions Driven Economy 
IoT Vertical Solutions 
IoT Vertical Solutions 
IoT Vertical Solutions 
IoT Vertical...
The IoTNetwork Gateway Center of IoTWorld (Drives GTM and ROI) 
Go 
to Market 
IOT Platform 
Requirements
Owner + Integrator 
Supplier 
Components 
Cost 
System IntegratorNetwork Integrator Key to IoT(Driving GTM & ROI) 
Presidi...
RuBANtmis Designed for a Gateway/ SI Driven World 
Deploy 
Manage 
Analyse 
Present
RuBANtmis Designed for a Gateway/ SI Driven World 
Deploy 
Manage 
Analyse 
Present
RuBANtmis Designed for a Gateway/ SI Driven World 
Deploy 
Manage 
Analyse 
Present
RuBANtmis Designed for a Gateway/ SI Driven World 
Deploy 
Manage 
Analyse 
Present
ROI Worked Example 1 
Connected School Bus Example 
The IoTROI
More learning, cheaper & 
delightful 
Smart video surveillance 
And Safety 
Allow parents 
to communicate 
with drivers 
S...
Network Vendors 
K-12 Bus Location Services
Network Vendors 
K-12 Bus GeofenceRoutes -Safety
Network Vendors 
K-12 Bus Incident Management -Safety
Network Vendors 
K-12 Bus School Journey Replay-Safety
Network Vendors 
K-12 Bus Student pickup -Safety
Network Vendors 
K-12Bus Health Analysis -Safety
Network Vendors 
K-12Bus Video Surveillance-Safety
Network Vendors 
K-12Bus Journey Analysis
ROI Worked Example 2 
Precision Farming 
The IoTROI
The IoTROI
BACKUP SLIDES
The IoT Platform business model, cost structure and ROI by Brian McGlynn of Davra Networks
The IoT Platform business model, cost structure and ROI by Brian McGlynn of Davra Networks
The IoT Platform business model, cost structure and ROI by Brian McGlynn of Davra Networks
The IoT Platform business model, cost structure and ROI by Brian McGlynn of Davra Networks
The IoT Platform business model, cost structure and ROI by Brian McGlynn of Davra Networks
The IoT Platform business model, cost structure and ROI by Brian McGlynn of Davra Networks
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The IoT Platform business model, cost structure and ROI by Brian McGlynn of Davra Networks

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Download our special report, IoT Tech for the Manager: http://bit.ly/report1-slideshare

Brian McGlynn, founder and COO of Davra Networks presenting, “The IoT Platform business model, cost structure and ROI.” See http://www.iot-inc.com/meetup-the-iot-platform-business-model-cost-structure-and-roi/

In our second Meetup we have Brian McGlynn, founder and COO of Davra Networks presenting, “The IoT Platform business model, cost structure and ROI.” Come meet other business leaders in the IoT ecosystem and discuss the business issues you face in the Internet of Things.

http://www.meetup.com/The-IoT-Inc-Business-Meetup-Silicon-Valley/

The business model of IoT Platform vendors, the value proposition offered to their customers and the customer costs of “buying into” a platform and the way they can measure their ROI will be discussed. Brian will also discuss the go-to-market strategy Davra used for their IoT Platform, “RuBAN.”

Published in: Technology

The IoT Platform business model, cost structure and ROI by Brian McGlynn of Davra Networks

  1. 1. 2ndOct 2014
  2. 2. Who am I –Who is my Company? Paul Glynn –CEO, VP Sales -Crannog Brian McGlynn –VP Americas –Cisco IOT Champion, Visionary Tech -Joe Quinn, CTO & Colin Ryan, Head of Development Multiple Patents, wrote 1stNetflow Tool (now a $100M Industry), Barry O’Sullivan –ex-Cisco SVP, grew Colllaboration from $0 to $3B Partnerships: Cisco Lilee Systems IBMCohda Wireless IntelB&B Electronics Davra Networks Limited Founded 2011, $2M Seed Funding, Research and Development -Dublin, Ireland Sales & Biz Dev –Sunnyvale, California CRN Magazine –Top 10 Hottest Startups 2014
  3. 3. 1% of Worlds Devices Connected 50Billion+ Connections Bigger than Social Media $19 Trillion Value at Stake Massive Market Transition Gold Rush Now On The Internet of Things is a Huge Opportunity
  4. 4. IOT will be Solutions Driven Economy IoT Vertical Solutions IoT Vertical Solutions IoT Vertical Solutions IoT Vertical Solutions IoT Vertical Solutions
  5. 5. The IoTNetwork Gateway Center of IoTWorld (Drives GTM and ROI) Go to Market IOT Platform Requirements
  6. 6. Owner + Integrator Supplier Components Cost System IntegratorNetwork Integrator Key to IoT(Driving GTM & ROI) Presidio Davra Presidio AT&T Cisco TCM B&B Cost $7,200 $200 PER BUS PER MONTH $ 600 $ 500 $ 360 $1,000 $ 350 $ 150 $4,240 Service Layer IoT Platform Cloud Infrastructure Cellular Provider IoT Gateway Vendor Electrical Fitter Sensors and Telematics
  7. 7. RuBANtmis Designed for a Gateway/ SI Driven World Deploy Manage Analyse Present
  8. 8. RuBANtmis Designed for a Gateway/ SI Driven World Deploy Manage Analyse Present
  9. 9. RuBANtmis Designed for a Gateway/ SI Driven World Deploy Manage Analyse Present
  10. 10. RuBANtmis Designed for a Gateway/ SI Driven World Deploy Manage Analyse Present
  11. 11. ROI Worked Example 1 Connected School Bus Example The IoTROI
  12. 12. More learning, cheaper & delightful Smart video surveillance And Safety Allow parents to communicate with drivers Smart Bus V Dumb Classroom Yes, learning can happen in a Bus! Location services to Parents Students Smart & Connected School Bus K-12 Rebalancing the K-12 asset portfolio to maximize student success & experience Learning anywhere, Anytime! BYOD for Continuous learning on the bus before and after school
  13. 13. Network Vendors K-12 Bus Location Services
  14. 14. Network Vendors K-12 Bus GeofenceRoutes -Safety
  15. 15. Network Vendors K-12 Bus Incident Management -Safety
  16. 16. Network Vendors K-12 Bus School Journey Replay-Safety
  17. 17. Network Vendors K-12 Bus Student pickup -Safety
  18. 18. Network Vendors K-12Bus Health Analysis -Safety
  19. 19. Network Vendors K-12Bus Video Surveillance-Safety
  20. 20. Network Vendors K-12Bus Journey Analysis
  21. 21. ROI Worked Example 2 Precision Farming The IoTROI
  22. 22. The IoTROI
  23. 23. BACKUP SLIDES

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