A Digital
innovation
company
The Science of Social Media
Monday, 17 March, 14
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Your Hosts
Lima Al-Azzeh
Marketing & Community Manager
Word Nerd.
Colin Sharp
Associate Copywriter
Amateur joke-teller.
Mo...
Who’s getting us excited?
David Ng
- @Ng_Dave
- Twitter and multiple blogs
- Highlight personality
- Engaging with hashtag...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L ...
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The Science of Social Media, prepared by Invoke for the BC Science Outreach Workshop

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How can social media be leveraged to connect experts, cultivate community, and create conversation around science and science education?

Invoke was on the case presenting their findings on the "Science of Social Media" at the BC Science Outreach Workshop held at Telus Science World.

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The Science of Social Media, prepared by Invoke for the BC Science Outreach Workshop

  1. 1. A Digital innovation company The Science of Social Media Monday, 17 March, 14
  2. 2. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Invoke what do we do? We create, find, and promote the most meaningful content for consumers of leading brands. We build, cultivate, and amplify communities thorugh social media strategies. Monday, 17 March, 14
  3. 3. Your Hosts Lima Al-Azzeh Marketing & Community Manager Word Nerd. Colin Sharp Associate Copywriter Amateur joke-teller. Monday, 17 March, 14
  4. 4. Who’s getting us excited? David Ng - @Ng_Dave - Twitter and multiple blogs - Highlight personality - Engaging with hashtags, asking questions Neil deGrasse Tyson - @neiltyson - Twitter, Twitter, Twitter - Comments on inaccuracies in popular culture (Gravity, etc.) - Solicits and answers questions Karyn Traphagen - @kTraphagen - Twitter and blog - Great at conversations - Talks about what is getting her excited all the time Monday, 17 March, 14
  5. 5. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Where do I start? Monday, 17 March, 14
  6. 6. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Why? image courtesy of Flickr user NASA’s Marshall Space FLight centre Monday, 17 March, 14
  7. 7. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Why does your organization exist? - Be Ambitious Why does what you’re doing matter? - Be Inspiring What is your goal? - Be Descriptive Why? Monday, 17 March, 14
  8. 8. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Wh0? image courtesy of Flickr user fatllama Monday, 17 March, 14
  9. 9. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Who is your audience? - Focus on interpersonal connections WHO ARE THEY TALKING TO? - Expand your network Who else could add value? - Partner with Likeminded allies, Experts, & Organizations Wh0? Monday, 17 March, 14
  10. 10. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text WHAT? image courtesy of Flickr user tk-link Monday, 17 March, 14
  11. 11. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text What gets you excited/concerned? - Evoke Emotion What message do you want your community to spread? - Be Specific What conversations do you want to ignite? - Be Discerning What is happening currently? - Be Relevant WHAT? Monday, 17 March, 14
  12. 12. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text News & Press Thought Leadership/ Opinion/ Expert Interviews Open-Ended Questions “Behind the Scenes” History & Mysteries WHAT? Monday, 17 March, 14
  13. 13. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text HOW? image courtesy of Brookhaven National Laboratory Monday, 17 March, 14
  14. 14. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Are you more verbal or visual? Are you more professional vs. personal? Factual vs. Funny? What are 3-5 adjectives that describe your Communication style? HOW? Monday, 17 March, 14
  15. 15. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text WHERE? image courtesy of Flickr user NASA’s Marshall Space FLight centre Monday, 17 March, 14
  16. 16. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Twitter: Tweet Chat Q&A, curated stories Vine/Instagram: Utilize video and remember that hashtags are king Reddit: Like a typical forum, go forth and nerd with a very passionate userbase Google Hangout: Great way to get people together “virtually” Storify: Create Interactive stories and notify contributors WHERE? Monday, 17 March, 14
  17. 17. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text Measurement image courtesy of Flickr user amphigouriously yrs, Monday, 17 March, 14
  18. 18. Here is the subtitle. Write something intersting. T I T L E T E X T G O E S H E R E . . . Y O U C A N D O U P T O s i x L I N E S Drop photo here, right click “Send to Back” Then DELETE this placeholder text These will vary greatly depending on type of content and network KPI’s: total interest (likes/followers/subscribers), engagement (comments/replies/ shares/mentions), traffic (clicks to blog posts), growth (changes in these metrics) Analytics Platforms: HootSuite offers link tracking and engagement stats, Sumall aggregates analytics from multiple platforms How data can help: use it to identify and focus on successful methods Measurement Monday, 17 March, 14

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