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Video Marketing and the Customer Journey [Infographic]


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Need to prove the value of video as a marketing tool? Video can be utilized at every step of the customer journey to improve user experience, conversion, and increase sales! Check out this infographic to see important video stats throughout the entire marketing funnel.

Want more video stats? Download The Marketer's Summary with over 30 video marketing statistics:

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Video Marketing and the Customer Journey [Infographic]

  1. 1. & THE CUSTOMER JOURNEY B R I N G Y O U R P R O D U C T S T O L I F E THE RESULTS ARE IN: VIDEO MATTERS. Need proof? Check out the marketing funnel, and the most up-to-date statistics that prove the value of video at every step of the customer journey. USE VIDEO TO GENERATE AWARENESS AND ATTRACT SHOPPERS TO YOUR SITE. THEN, SHOPPERS WILL CONSIDER YOUR PRODUCTS. Replacing an image with video on a landing page increases conversions by 12.62% 52% of marketing professionals worldwide name video as the type of content with the best ROI. Social video generates 1200% more shares than text and images combined. 4 x as many shoppers would rather watch a video about a product than read about it. 80% of millennials consider video content when researching a purchase decision. IF NOT, THEY MAY LEAVE YOUR SITE. 48% of shoppers will leave a site and seek information elsewhere when visual content is not available. IN THE END, THEY WILL BE MORE LIKELY TO BUY. Sites with video on the majority of product pages had a 68% higher AOV than sites with video on only a few product pages. Shoppers who watch product videos are 1.7x more likely to buy. SOURCES WANT THE FULL STORY? Download our eBook, Video Statistics: The Marketer’s Summary 2016