1. & THE CUSTOMER JOURNEY
B R I N G Y O U R P R O D U C T S T O
L I F E
THE RESULTS ARE IN:
VIDEO MATTERS.
Need proof? Check out the marketing
funnel, and the most up-to-date
statistics that prove the value of video at
every step of the customer journey.
USE VIDEO TO GENERATE AWARENESS AND
ATTRACT SHOPPERS TO YOUR SITE.
THEN, SHOPPERS WILL
CONSIDER YOUR PRODUCTS.
Replacing an
image with video
on a landing
page increases
conversions by
12.62%
52% of marketing
professionals
worldwide name
video as the type of
content with the best
ROI.
Social video
generates 1200%
more shares than
text and images
combined.
4 x as many shoppers
would rather watch
a video about a product
than read about it.
80% of millennials
consider video content
when researching a
purchase decision.
IF NOT,
THEY MAY
LEAVE
YOUR SITE.
48% of shoppers
will leave a site and seek
information elsewhere
when visual content is not
available.
IN THE END,
THEY WILL
BE MORE LIKELY
TO BUY.
Sites with video on the
majority of product pages
had a 68% higher AOV
than sites with video on
only a few product pages.
Shoppers who
watch product videos
are 1.7x more
likely to buy.
SOURCES
https://vwo.com/blog/replacing-image-video-landing-page-increases-conversions/
http://syndacast.com/video-marketing-statistics-trends-2015/
http://go.brightcove.com/begin-your-heros-journey-today
www.marketingprofs.com/chirp/2014/25578/consumer-psychology-and-the-ecommerce-checkout-infographic
http://cdn-wpe.invodo.com/wp-content/uploads/2015/06/Invodo-Etailing-Visual-Content-Survey-Report.pdf
https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/
https://animoto.com/blog/business/millennials-video-infographic/
https://animoto.com/blog/business/online-video-2015-stats/
http://www.invodo.com/thank-you/thank-you-2015-product-video-benchmarks-report/
WANT THE FULL STORY?
Download our eBook,
Video Statistics:
The Marketer’s Summary 2016