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What Does It Take To Be A True Omnichampion?

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Do you know what it takes to be a champion of omnichannel marketing? We surveyed 290 marketers to find out their winning play and also where they're dropping the ball.

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What Does It Take To Be A True Omnichampion?

  1. 1. Train daily Make omnichannel marketing part of your daily training routine. Today’s consumers demand personalized experiences, so keep your eye on the prize. of marketers currently have or plan to implement an omnichannel marketing strategy say it’s a high priority will get to it this year would like to implement not a priority at all say brands must work harder to create a seamless customer experience. of consumers say personalization plays a role in their purchasing decisions. compared to 53% of B2B marketers. 60% of B2C marketers say omnichannel marketing is a high priority 6% 80% 55% 25% 14% 87% 86% Sources: 1. Invoca survey data 2. Infosys 3. Zendesk 4. eMarketer 5. Google 6. The CMO Club One of the biggest challenges marketers face is getting all the tools they need, and getting them working together to tie online and offline data together for an end-to-end view of the entire path to purchase. Marketers are challenged by connecting data When asked what their biggest challenge to omnichannel marketing is, marketers responded: Yet, only 10%of marketers say their messaging, execution and delivery are aligned across touchpoints. data is siloed by channel, making it difficult to tie together only have data from online channels / not able to measure offline channels don't have the right systems in place Despite the challenges, there’s a lot of great brands scoring points with innovative omnichannel campaigns. Check out 8 examples in Invoca’s Omnichannel Marketing Lookbook 30% 28% 24% Like with athletes, a well rounded marketer is typically the most valuable player. The best marketers know how to seamlessly execute campaigns across all touchpoints, online and offline. Website Email Social Organic search Paid search Display ads Print Mobile app Phone call Outdoor In-store Radio Be well-rounded Marketers ranked the following as the most important customer touchpoints: 9% 11% 11% 27% 28% 29% 34% 34% 45% 66% 72% 78% 90% of consumers move between multiple devices to accomplish their goals, which means marketers have to make sure all channels and campaigns are working as a team. Prioritize teamwork Marketers are driving customers to convert on multiple channels: 55% over the computer 39% over mobile device (web or app) 33% over the phone Defy the odds and win of marketers feel an inability to measure cross-channel performance is standing in the way of their omnichannel marketing success. 82% DOWNLOAD EBOOK Marketers are locked in a heated competition to become the true “omnichampion”—a master of the omnichannel customer journey. But do you know what it takes to not only get in the game, but win the gold? We surveyed 290 marketers to find out their winning play and also where they’re dropping the ball. TRUE OMNICHAMPION?

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