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Mobile Phone Behavior Survey Results

In a survey of Dreamforce attendees Invoca found that most respondents underestimate the number of calls made to business by consumers, yet they know from experience that calls signal high purchase intent. Realizing the value of calls is just the beginning.

To learn more visit: http://blog.invoca.com/survey-results-dreamforce-attendees-think-call-opportunity/

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Mobile Phone Behavior Survey Results

  1. 1. Mobile Phone Behavior Survey Results Data gathered at Dreamforce 2014 #makethecall
  2. 2. We surveyed 104 Dreamforce attendees in San Francisco on October 13 and 14, 2014. Participants answered an 8 question survey, administered by an Invoca employee. Results were tabulated and analyzed using GetFeedback.com #makethecall
  3. 3. Inbound call volume is grossly underestimated. 80% of respondents underestimated how many calls are made to businesses each year by millions. The actual number, according to BIA/Kelsey, is 30 billion in 2013 from mobile search alone; this number is expected to rise to more than 73 billion in 2018. #makethecall
  4. 4. Yet, respondents admit to making lots of calls… 69% have called a business within the past 24 hours. #makethecall
  5. 5. …and acknowledge inbound calls are more valuable than online leads. 53% think that inbound calls are the most valuable lead type. (And they’re right -- they convert at 10-15x the rate of online leads.) #makethecall Incoming Callmobile
  6. 6. They know from experience that calls signal purchase intent… 38% said that when they do call a business, they’re ready to make a purchase #makethecall
  7. 7. …and that online lead forms don’t work. 45% say that long or complicated online forms prevent them from completing an online purchase. #makethecall
  8. 8. We’ve come a long way since the early days. Fun Fact More than 50% of respondents had a Nokia candybar as their first mobile phone. #makethecall
  9. 9. When it comes to realizing the value of inbound calls, it’s just the beginning. #makethecall
  10. 10. Visit invoca.com or call 855-993-0701 to learn how to drive more calls and turn them into sales. #makethecall

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  • CyrusHealthInstitute

    Nov. 3, 2014
  • charlenopires

    Jun. 2, 2015

In a survey of Dreamforce attendees Invoca found that most respondents underestimate the number of calls made to business by consumers, yet they know from experience that calls signal high purchase intent. Realizing the value of calls is just the beginning. To learn more visit: http://blog.invoca.com/survey-results-dreamforce-attendees-think-call-opportunity/

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