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The New Mobile Customer Journey: Connecting the Dots Between Calls and Clicks

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Learn how mobile has changed customer engagement, the impact of these changes on marketing measurement, and key takeaways and strategies for success.

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The New Mobile Customer Journey: Connecting the Dots Between Calls and Clicks

  1. 1. #InvocaSummit 2 The New Mobile Customer Journey Connecting the dots between calls and clicks.
  2. 2. Today’s Roundtable Agenda - How mobile has changed customer engagement. - The impact of these changes on marketing measurement. - Mobile’s impact on different verticals & business models. - Key takeaways and strategies for success. #InvocaSummit 3
  3. 3. Panel Speakers #InvocaSummit 4 Neil Rubin VP of Business Development Brian Carrozzi Founder Ian Bell Marketing Technology Engineer
  4. 4. #InvocaSummit 5 For today’s marketer, every channel is a mobile channel. EMAIL 51% of Emails are Opened on Mobile SEARCH Mobile Search has Overtaken Desktop Search in 2015 ADS Mobile Ad Spending Growing at 3x Non-Mobile Digital Spending SOCIAL 100% of Facebook’s Revenue Growth is Coming from Mobile
  5. 5. #InvocaSummit 6 It’s changing the way we engage across every type of business. 3x Google B2B Path to Purchase Study 2014 In Mobile Research Among B2B Buyers since 2012
  6. 6. #InvocaSummit 7 This is driving billions more valuable interactions for businesses every year. “Phone Calls: The New Currency of the Smartphone Era” June 2014 BILLIONS
  7. 7. #InvocaSummit 8 But, it necessitates new ways of driving and measuring conversions.
  8. 8. Panel Speakers #InvocaSummit 9 Neil Rubin VP of Business Development Brian Carrozzi Founder Ian Bell Marketing Technology Engineer
  9. 9. Questions? #InvocaSummit 10

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