Business bavaria 7_8-2012_en


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Business bavaria 7_8-2012_en

  1. 1. BUSINESS BAVARIA The Business Promotion Agency of the State of BavariaISSUE 07/08 | 2012 WHAT‘S INSIDE 5 MINUTES WITH ... Dr. Manfred Stefener - Distinguished by the European Patent Office as Inventor of the Year for his portable Fuel Cells Page 2 IN FOCUS: LEADING EDGE CLUSTERS Three exemplary Bavarian Clusters and their Significance for the Industry Page 3 BAVARIA IN YOUR BRIEFCASE 200 Years of Beer Gardens Page 4 SUMMER EDITION July/ August 2012CONGRESS ON THE CLUSTER INITIATIVESUCCESS PROJECT WITH A FUTUREThat the cluster initiative of the Free State With its cluster initiative, initiated six years ago, tutions that SMEs, for instance, would hardly bevitalises the Bavarian economy has already the Free State promotes beneficial relationships able to develop on their own.been confirmed. In the context of a cluster between companies and research establish-congress, Germany’s Federal State with the ments, service providers and investors. In the framework of the cluster congress, the Freestrongest economy will now define new State will take stock and define innovative goalsgoals and continue the success story. Its success cannot be denied: Until now, more for years to come while qualified representatives than 5,000 participating Bavarian companies have of the individual clusters will present selectedThe Free State of Bavaria expects to welcome profited from the services of the cluster teams success projects of their teams. In specialisedwell over 1000 companies and organisations of across many sectors of research and business. For forums, experts will discuss and consult on issuesthe Bavarian industry to the cluster congress on them, the initiative is a real success story, since which have become vital for today’s medium-sizedWednesday, 25 July. The meeting will take place the 19 Bavarian clusters of various industries pro- companies, and open up new perspectives. Keyat the research campus of the Technical Univer- vide profitable advantages for tackling the world- issues are, for example: manufacturing technol-sity of Munich in Garching under the motto ‘Suc- wide competition: ogy, the turn in energy politics within companies,cessful Through Networking’ - an issue gaining new materials, the future of mobility, informationmore and more importance both for business and They establish contacts to important suppliers, technology and corporate financing.research. customers, service providers and research insti- FRAUNHOFER CENTRE BOOSTS BAVARIA’S ENERGY RESEARCHThe Free State of Bavaria invests Euro 20 million in the integration of the effort, studies are to be implemented and strategies as well as practical pro-ATZ development centre with the Fraunhofer Society to advance research cedures developed on how to meet the requirements of the raw materialsfocusing on the turn in energy policy. Under the name of UMSICHT-ATZ, the market with its increasingly scarce resources. As a first step, the Fraunhoferfacility, founded in the Upper-Palatinate town of Sulzbach Rosenberg in 1990, Centre for Energy Storage (CES) will be established at the Bavarian locationsbecomes part of the Fraunhofer Institute UMSICHT in Oberhausen. In a joint of Sulzbach-Rosenberg and Straubing.W W W. I N V E S T- I N - B A V A R I A . C O M PA G E 1
  2. 2. 5 MINUTES WITH ...DR. MANFRED STEFENER,FOUNDER OF THE SMART FUEL CELL AG (SFC) IN BRUNNTHAL AND OFELCOMAX GMBH IN MUNICH.Every year, the European Patent Office, headquartered in Munich, distinguishes the world’s best inventors. When this year’s winners wereannounced in June, a versatile entrepreneur from Bavaria was among the laureates: Dr. Manfred Stefener received the award for the firstportable fuel cell in the category ‘Small and Medium-sized Companies’. We spoke with the inventor.  Bavaria is a highly dynamic location, especially established the company Elcomax which offers a when it comes to promoting the development of technology platform for maximum output fuel cells new technologies. for the industry. Three years later, i. e. in 2010, I created Elcore which today - with its product ‘El- HOW DOES ONE ACTUALLY INVENT A FUEL core 2400’ - markets a particularly compact and CELL? efficient power-heat-coupling device allowing fuel I started out studying chemical engineering in cell technology to be applied for environmentally- Dortmund.  Between 1997 and 2000, I worked as friendly power supply applications in single-family a scientific assistant on the subject of fuel cells homes. Fuel cells can make a vital contribution at the Duisburg University, at the research centre here, easing the strain on electric grids, saving pri- in Jülich and finally for the Technical University of mary energy and reducing CO2 emissions. Munich. Then I wrote my thesis at the Technical University on the topic of “Electrode Structures FOR WHICH FIELDS IS YOUR PORTABLE FUEL for Direct Methanol Fuel Cells” which I completed CELL PARTICULARLY USEFUL AND IMPOR- ‘magna cum laude’. TANT? The Technical University of Munich proved very The portable fuel cell offers many possible appli-HOW EXACTLY CAN WE VISUALIZE YOUR helpful in connecting technology with business. cation scenarios. It can certainly be highly usefulPORTABLE FUEL CELL? DOES IT FIT INTO A In 1999, I was able to win the ‘Munich Business when camping, sailing or on expeditions, but it isBAG? Plan’ competition and could thus develop a helpful also suited for industrial application, or to supportThe ‘EFOY Comfort’ by SFC Energy is available for network of investors and business angels. In 2000, governmental tasks where independence fromstandard use in everyday life situations or for lei- I ended up creating the company SCF Energy. power sources or the provision of a back-up so-sure applications - for instance in a boat, a mobile lution in case of a possible power failure are re-home or a mountain cabin. AS CEO AND FOUNDER OF SFC ENERGY AG quired. YOU INVENTED THE PORTABLE FUEL CELL, BUTWHICH ADVANTAGES WERE PROVIDED BY THEN YOU SET UP NEW ENTERPRISES - THE www.elcore2400.comTHE LOCATION IN BAVARIA DURING THE ELCOMAX / ELCORE GROUP IN MUNICH. WHY?DEVELOPMENT AND INVENTION OF THE Once SFC had turned into a success, I identifiedPORTABLE FUEL CELL? new potential industrial applications for the fuelFrom a technological and scientific perspective, cell technology. Five years ago, I consequently € 7.1 BILLIONNUMBEROF THEMONTHThis is the trade volume between Bavaria and China in the first quarter a significant increase in demand for products ‘Made in Bavaria’ overall.of 2012. For the first time, the Middle Kingdom has now become the most The growth is owed, in particular, to the automotive industry (+7.4 perimportant trade partner of the Free State. The extent of trade between cent), the mechanical engineering sector (+12.9 per cent) and the pro-China and Bavaria today even exceeds the trade volume between the ducers of chemical products (+11.7 per cent).Free State and Austria, its direct neighbour. Bavaria can also be proud ofW W W. I N V E S T- I N - B A V A R I A . C O M PA G E 2
  3. 3. IN FOCUS: LEADING EDGE CLUSTERSTHE APPROPRIATE NETWORK FOR THE RIGHT LOCATION comments George Kääb, spokesperson of m4. Two thirds of the companies involved in the Munich-based biotech cluster m4 are small and medium-sized companies, many of them spin-offs of the academic institutes of Ludwig Maxi- milians University, the Technical University of Munich, the bio-scientific Max- Planck-Institutes and the Helmholtz Centre Munich. The advantages are manifold. The CEO of a Biotech company in Munich in- volved in the cluster describes his experience as follows: “Only by the new ori- entation in the cluster has the subject of ‘personalised medicine’ come into fo- cus, which has been affecting our project strategy quite considerably ever since.” The Medical Valley EMN - The Innovation Network The Medical Valley Europäische Metropolregion Nuremberg (EMN) has made similar experiences. The over 500 cluster partners with approximately 4,500 employees in the Franconian metropolis region develop products and services to improve health care efficiency: Innovative ideas in sectors such as imaging diagnostics, intelligent sensor as well as therapy systems and ophthalmology.The three leading edge clusters of the Free State have led the way: The cluster, in which universities, colleges and non-academic research estab-Scientific innovation and economic know-how result in economic suc- lishments are involved, develops - for instance - service concepts allowing se-cess, many new jobs and fresh perspectives. The success of the M·A·I nile dementia patients to live at home longer.Carbon, m4 and Medical Valley EMN clusters demonstrates how im-portant networking really is in practice, and which role the site condi- Medical companies simply find ideal conditions in the Free State: In additiontions offered by the Free State play. to 250 medium-sized companies, some of the economically most influencal medical technology and pharmaceutical companies world-wide are represent-Research, development, innovation and high-quality production: the Free ed here, including global players such as Siemens Healthcare, Baxter, Beck-State of Bavaria is considered one of the most interesting investment loca- manCoulter, Fresenius Medical, GlaxoSmithKline, Viasys, Roche and Generaltions world-wide. Not for nothing - after all, the state has an exceptionally Electric with its European Research Centre in Garching. Medical Valley’s Jörgwell-developed high technology industry. With its cluster initiative, Bavaria Trinkwalter (Head of Cluster Marketing & Development, Member of the Man-strengthens cooperation networks across the entire state between companies, aging Board) is confident: “In the next decades, the issue of health care willuniversities and research establishments, service providers and investors in sustainably improve medical technology.”19 core competence fields in the sectors of mobility, material development,man and environment, information and electro-technology, services and media. M·A·I Carbon – The Material Experts What the Medical Valley is in health care, M·A·I Carbon is to the user indus-The results of this governmental support have long been bearing fruit: two tries of automotive engineering, aviation and space as well as mechanicalyears ago already, the Federal Ministry of Research honoured the Munich- engineering and plant construction. The cluster located within the triangle ofbased biotech cluster m4 and the Medical Valley Europäische Metropolregion Augsburg, Munich and Ingolstadt is a member of the umbrella cluster ‘NewNuremberg (EMN). The M·A·I Carbon cluster won this year’s national leading Materials’ in the field of material development. Among others, members ofedge cluster competition. the fibre-reinforced lightweight construction and the Security & Safety Cluster Munich are participating. A total of 72 partners are now involved in the leadingm4 - Medicine of the Future edge cluster initiative. One objective is to establish high-performance fibre-The best example of the clusters’ continued dynamics is the biotech cluster reinforced plastic materials and thus making valuable contributions to resourcem4 in Munich which was founded back in the 90‘s and belongs to the Bavarian efficiency. M. A. I. Carbon is primed for this in the best possible way: Amongbio-technology network. About 262 companies and organizations with a total its founding partners are successful enterprises such as Audi, BMW, Premiumof 90,000 employees from the entire biotechnology industry have organised AEROTEC, Eurocopter, Voith and the SGL Group as well as the Institute forthemselves in this group. Carbon Composites (LCC) of the Technical University of Munich.Since not every therapy leads to equally positive results among patients andside effects often have different impact, the cluster currently focuses on the www.mai-carbon.dekey issue of ‘personalised medicine and targeted therapies’. It is important to www.medical-valley-emn.dedevelop detailed diagnostics as well as an individually tailored therapy ap- www.m4.deproach. On a well-founded scientific basis, the cluster selects targeted me-thods to “treat severe illnesses optimally and to - ideally - fully cure diseases”,W W W. I N V E S T- I N - B A V A R I A . C O M PA G E 3
  4. 4. BAVARIA IN YOUR BRIEFCASEBAVARIA CELEBRATES 200 YEARS OF BEER GARDENS with the Michaelmas celebrations on 29 September. During this period, the kettles had to remain cold, so a supply of beer was stocked for the summer months which was brewed in March - the so-called ‘Märzen’. This very strong beer had to be stored cold, otherwise it would have gone bad. So the owners of the breweries built underground cooling cellars such as the Löwenbräu or the Hofbräukeller in Munich. The breweries planted trees with large leaves and dense foliage - mostly chestnut trees - over their ‘March cellars’ and added a layer of gravel to provide for cool temperatures. Now, only Augustiner - Keller Munich a few tables and benches were missing to enjoy a freshly tapped beer - and so the concept of the beer garden was born. Soon, small meals were servedImposing chestnut trees rise up into the blue sky providing shadow in addition to the cold beer, which did not please the innkeepers, of course,for beer benches and long tables. Birds are singing, people laughing, since the breweries were now taking away their customers. Massive protestsand the clanking of beer jugs overflowing with chilled beer fills the followed, whereupon King Max I issued the beer garden regulation allow-air: A summer scenery to be witnessed in thousands of Bavaria’s beer ing brewers to go on selling beer, but no meals. From then on, guests weregardens for over 200 years now; this is how long beer gardens - both allowed to bring their own food - a rule which has survived and is still main-highly popular and well-known all over the world - have been around. tained in many beer gardens to this day.On 4 January 1812, Bavarian King Max I issued the beer garden regulation. “200 Jahre Biergarten“: Special Exhibition, until 1 September 2012It says that “By sovereign rescript, His Majesty - The King grants that local Bier und Oktoberfest Museum, Munichbrewers may consume and offer brewed beer above their March cellars in the www.bier-und-oktoberfestmuseum.demonths of June, July, August and September ‘in minuti’ and serve their guestswith beer and bread. However, they are expressly prohibited from serving “Festival of Brass Music and Traditional Costumes“: Historic anniver-meals and other beverages…“ sary celebrations with coopers, whip-cracking and traditional beer mugs, on  21 July 2012 Augustiner KellerBut how did the beer garden regulation come about in the first place? A 16th and the ‘Biergarten am Viktualienmarkt’,century decree triggered it all. When brewing beer, the kettles had to be both in Munichheated to high temperatures.This was particularly risky during hot summer months, because fires broke out “Hofbräu-Dult“ mit Brauereifest: with brewery party, brewery tours andeasily back then and so the brewers were not allowed to brew their barley market stands, on 21 July 2012 on the premises of the Hofbräu brewery injuice between April and September. This prohibition, based on the Bavarian Munich-Riembrewing order of 1539, commenced on St. George’s Day (23 April) and ended www.hofbraeu-muenchen.deFAIRS & EVENTS… IN MUNICH … IN NUREMBERG … BY AND WITH INVEST IN BAVARIAISPO BIKE 2012 GALABAU 2012 INVEST IN BAVARIA AT INVEST IN BAVARIA AT THE16 – 19 AUG. 2012 12 – 15 SEP. 2012 THE IBC 6 – 11 SEP. 2012 ILA AIR SHOW 11 – 16 SEP. 2012Bicycle Exhibition International Trade Fair for Urban IN AMSTERDAM | THE NETHERLANDS IN BERLIN | EXPOCENTER AIRPORT Green and Open Spacescfm?LNG=2&nv=0&elb=&clb= Your Contact: Your Contact: Mr. Peter Englert Mr. Bernd Buchenberger Tel.: +49 89 24210-7520 Tel.: +49 89 2162-2582 bernd.buchenberger@invest-in-bavaria.comYOUR KEY TO OUR STATE PUBLISHER BUSINESS BAVARIAInvest in Bavaria – The Business Promotion Agency of the Bavarian Ministry of DR. JOHANN NIGGL COORDINATION: ALEXANDRA SCHMIDHUBEREconomic Affairs, Infrastructure, Transport and Technology and Bayern International. PRINZREGENTENSTR. 28 EDITORIAL DEPARTMENT: WWW.TEXTBAU.COM 80538 MUNICH | GERMANY TRANSLATION: WWW.TRANSLATE-ME.INFOIMAGE SOURCES: P. 1: Dirkauskiel / | P. 2: TEL.: +49 89 24210-7500 ART DIRECTION | INTERNET: ALEX PODOLAYP. 3: MMchen / | P. 4: © FAX: +49 89 24210-7557 DESIGN: WWW.TREIB-STOFF.COM INFO@INVEST-IN-BAVARIA.COMW W W. I N V E S T- I N - B A V A R I A . C O M PA G E 4