Business bavaria 6-2012_en


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Business bavaria 6-2012_en

  1. 1. BUSINESS BAVARIA The Business Promotion Agency of the State of BavariaISSUE 06 | 2012 WHAT‘S INSIDE 5 minutes witH ... Yulian Patzelt, one the founders of the online travel agency Page 2 In FOCUS: EURO 2012 TM – EUROPEAN FOOTBALL CHAMPIONSHIP Bavarian Engineers – European Champions already Page 3 BAVARIA IN YOUR BRIEFCASE Castle Festivals Lower Bavaria – Impressive open-air concerts in Landshut, Straubing and Passau Page 4 National Stadium WarsawGoal or Not?Bavarian invention provides a solutionDuring EURO 2012 TM in Poland and the onal testing in the Danish football league. After a magnetic field is detected and an alert immedia-Ukraine, there will no doubt be more dis- trial period, one of the two goal technologies will tely transmitted to the referee. It is no coincidenceputes about whether the ball crossed the soon be officially used during matches. that the Fraunhofer Institute‘s solution convincedgoal line or not. It is often impossible for the Football Federation, as the public researchreferees to make a decision based on their According to Rule 10 of FIFA regulations, “[...] establishment specialises in radiolocation, mic-naked eye alone. However, this tourna- a goal is valid only, if the ball has crossed the rowaves and multi-media real-time systems. Thement should be the last without any clear goal line between the goal posts and under the finals have begun and the winner shall soon beproof as Football Federations are currently crossbar in its entirety, unless the team which has known.testing a technology solution. scored the goal has violated the game rules be- forehand“. However, that it is precisely what can Fraunhofer Society is Europe’s largest organisa-The German team is among the EURO 2012 top often not be clearly determined - as was the case tion for applied research. In Bavaria, the Fraun-favourites. However, another team from Bava- with the legendary Wembley goal in the 1966 hofer Institute has reliably promoted economicria has already successfully completed the first World Cup final, when Geoff Hurst’s highly dispu- growth for many years. Eight institutes, numerousround of their tournament – the researchers of the ted extra time strike saw England beat Germany work and project groups as well as the FraunhoferFraunhofer Institute for Integrated Circuits IIS in with a 4:2 final score. Society’s head office are based in the Free State.Erlangen. One of their latest inventions has madeit to the finals of an innovative competition run In future, ‘GoalRef’ will help. It works by produ- www.goalref.comby the International Football Association Board cing low magnetic fields around the goals creating The ‘GoalRef’ technology is one of two the radio equivalent of a light curtain. When a ballcomputer-controlled systems selected for operati- has wholly crossed the goal line, a change in theStarbucks HQ in MunichThere are twelve Starbucks Coffee Houses in Munich including one which has branch opened on Leopoldstraße in 2004. Since then, the chain has expandedthe highest turnover across Germany. The chain has now moved its German head rapidly. The company lists “the size of Munich, better possibilities for busi-office from the North Rhine-Westphalian city of Essen to the Bavarian state ca- ness partnerships and networking as well as expansion of the enterprise“ aspital. In mid-May, Starbucks Corporation – founded in Seattle in 1971 – began prime reasons for the move.managing their 153 German Coffee Houses from Munich. The first Munichw w w. i n v e s t- i n - b a v a r i a . c o m PA G E 1
  2. 2. 5 MINUTES WITH ...Yulian Patzelt,Head of Marketing and co-founder of ExcursiopediaExcursiopedia is an online portal for travellers offering its users information in seven languages, including Chinese which was added at the end ofMay. As a ’global one-stop shop’, the Bavarian start-up with Russian roots brokers more than 5,000 day trips and tours in 110 countries. The companyis based in Munich and has a service centre in Passau. We talked to Yulian Patzelt, one of the four founders. come across, had they waited until they got would have it, we got to know each other during a there – we inspire people to experience more, beer garden visit here at the Chinese Tower. Kirill both on trips and at home. In addition, user beha- had the idea to launch and so, viour has fundamentally changed over the last few together with two top IT engineers from Moscow, years. Our target audience loves to browse the in- we founded Big World GmbH and the online plat- ternet conveniently from home on mobile devices form like the iPad, they want to discover new activities that way and like booking these ‘from the couch’. Why did you choose Bavaria? The slogan ‘laptop and lederhosen’ perfectly Which offer would you recommend captures the link between traditional values and to tourists in Bavaria? modern trends. We found Bavaria to be the ideal Bavaria has a wealth of experiences waiting to be location for our company, as both of our business discovered. Popular examples include the 5-lake fields, i. e. tourism and the internet, are based on tour or a helicopter flight over the Alps. Another the merged characteristics of tradition and modern beautiful destination is the Salt Mine in Berchtes- developments. Our two Bavarian locations are gaden. Those attracted to the Bavarian capital can thus ideally suited. On the one hand they provide get acquainted with Munich and its beer culture on well trained, international talents from various dis- a bicycle tour as well as from a classic sightseeing ciplines, and on the other they offer experienced bus trip. Equally popular and very relaxing is the ro- tourism professionals. The international charac-What‘s the point of booking a city mantic horse carriage tour through Munich. Those ter and multilingual skills of our staff, at both ourtour before you actually get there? who are after a more culinary experience, can book locations in the border city of Passau and in theBy making a reservation in advance, we can gua- a cooking course via Excursiopedia as well. cosmopolitan city of Munich, play a decisive rolerantee that our customers will get the best offers for our global ambitions.which are often sold out already once they try to How did the Bavarian-Russian co-opera-book them on the spot. Excursiopedia also helps tion come about? www.excursiopedia.comcustomers make decisions more easily and find Our CEO, Kirill Sermyagin, has lived in Munich –special offers that they probably would not have our metropolis with a heart – for 3 years. As luck 134 per centNumberof theMonthExport boom in climate protection: Bavarian environmental products are demand abroad: turnover generated by international companies was atin demand like never before. According to recent figures published by the € 9.6 billion. Climate protection products and services are most soughtBavarian State Office of Statistics and Data Processing, Bavarian com- after, especially building and associated services, but also mechanicalpanies have generated a total turnover of € 16.1 billion in this sector. This engineering products such as components for combined heat and powercorresponds to an increase of approximately 134 % on the previous year plants, photovoltaic applications and wind this important future market. Innovations from Bavaria are in particularw w w. i n v e s t- i n - b a v a r i a . c o m PA G E 2
  3. 3. IN FOCUS: EURO 2012 – Bavarian Engineersare already European ChampionsEuro 2012 in Poland and the Ukraine – a home match for Bavaria national sports facilities construction“, comments Karsten Hell, Chairman of Alpine Bau Deutschland AG. “The PGE Arena Gdańsk is a new landmark for the city of Gdańsk“. The company duly received the “Building Of The Year 2010 Award” for sports facilities in Poland. Max Bögl Bauservice GmbH and Co. KG demonstrated their construction competence with the fourth tournament stadium in Wrocław. The traditional Bavarian company was called in to help once it had become clear that the original contractor was unable to meet the building deadline. The arena had to be completed in just 14 months. “That was definitely quite a challenge for our engineers and partners“, remembers Josef Kotzbauer of Bögl. “However, City Stadium Wrocław we were literally able to build on the experience gained on the Cologne and Frankfurt stadiums for the 2006 World Cup in Germany. The roof structure ofThis summer, the whole of Europe will once again be infected with the Allianz Arena in Munich was also implemented by our people. Sports faci-football fever. In Poland and the Ukraine, the continent’s best football lities are our speciality.“teams will compete for the title of European Champion – some of thestadiums might seemingly provide a home atmosphere for the German Founded in 1929 by Max von Bögl, the company based in the Upper Palatinateteam: after all, many of them were built by Bavarian companies. town of Neumarkt can look back on a history of over 80 years. According to its public accounts, it is the largest privately held German building contractor withAs the whole world knows, when it comes to football technique, the Free State an annual turnover of € 1.6 billion and over 6,000 employees. Bögl specialiseshas much to offer. Germany’s head coach has nominated no less than eight FC in pre-fabricated concrete elements for stadium construction, such as grand-Bayern players for the national team – among them world class footballers stands, stairs and support structures. “You have to combine the individual partssuch as Bastian Schweinsteiger, Thomas Müller and Philipp Lahm. What many with the highest degree of accuracy – then it is a bit like putting together apeople do not know is that due to its technical expertise, Bavaria is also in high LEGO building“, comments Kotzbauer.demand for football technology in connection with major sports events.All four stadiums being used for the tournament in Poland were built by Bava- It wasn‘t just Alpine and Bögl who had their concrete mixers on overtime du-rian companies and engineers – all of them state-of-the-art football arenas, ring the preparations for Euro 2012. Hightex, a systems engineering specialistwhich have to meet the highest standards. from Bernau, near Lake Chiemsee, was also able to utilise its special skills. Their engineers successfully planned, manufactured and installed the roofAlpine Bau Deutschland AG, based in the Upper Bavarian town of Eching, and membrane for the new National Stadium in Warsaw and the Olympic Sta-its partners built and modernised three stadiums: the PGE Arena Gdańsk, the dium in Kiev.National Stadium, Warsaw and the City Stadium in Poznań. Since the tournament final will take place at the Olympic Stadium it is to beWith 44,000 seats, the PGE Arena Gdańsk is among the country’s largest sports hoped that the German team will be there and that not only the FC Bayernvenues. “With this stadium, we have once again proven our expertise in inter- players will make the most of their ‘home advantage’. Even the gear is from Bavaria It is not just the stadiums, many players will also be kitted out with Bavarian gear: adidas and Puma are the main suppliers to many national sports teams. Germany, France, Spain and Greece use adidas, while Italy, Poland and the Czech Republic are equipped by Puma. Even the ball, Mario Gomez, Lukas Podolski and their team mates will hopefully score many goals with, was designed in the Free State: the official ball of EURO 2012TM was named ‘Tango 12’ and bears the three characteristic adidas stripes. For decades now, yet another Bavarian invention has been responsible for footballers not losing their grip. On 20 November 1952, Adolf Dassler - the founder of adidas - filed a utility model application for a “socket with a continuous thread for the connection of cleats underneath the sole of a sports shoe” with the Patent Office in Munich; it was the first shoe with screw cleats to be mass produced. Wearing those boots, Germany beat Hungary in the 1954 World Cup final and created the legend of the ‘Miracle of Bern’.w w w. i n v e s t- i n - b a v a r i a . c o m PA G E 3
  4. 4. BAVARIA IN YOUR BRIEFCASEOpera in the Castle many literary works of the European Middle Ages looks back on his life during his last battle. A book by George Rauch was the basis for the stage play adap- tation. Rauch’s work was inspired by Thomas Malory’s 1485 novel ‘Le Morte d‘Arthur’, who brought the Knights of the Round Table back to life. Under the motto ‘All Waltz’, light music is integrated into the festival as well by way of a Strauss Gala entitled ‘Das Lächeln einer Sommernacht’. The Lower Bavarian Philharmonic Orchestra with soprano singer Emily Fultz and tenor Albertus Engelbrecht perform swing classics by Johann Strauss Lower Bavarian Castle Festivals - Veste Oberhaus in Passau and his son of the same name. Titles include ‘An der schönen blauen Donau‘, ‘Frühlingsstimmenwalzer‘ and ‘Spiel‘ ich die Unschuld vom Lande‘ from theBavaria is famous for its medieval castles and its rich operatic tra- Operetta ‘Die Fledermaus‘.dition. For the fourth consecutive year, the Lower Bavarian Landes- Germanisches Nationalmuseum: www.gnm.detheater brings together both worlds on three open-air stages: the Lo- www.jahrderkunst.dewer Bavarian Castle Festivals 2012 invite spectators to enjoy a trip www.duerer.nuernberg.dethrough the centuries in the impressive historical settings of Lands-hut, Passau and Straubing. Overview of EventsA classic piece of Italian opera, a drama featuring the legend of King Arthur, an Tosca: Landshut (15, 16 June, as well as 6 and 7 July);Opera Gala dedicated to the brothers Strauss – aka the Kings of Waltz –, and a Straubing (12 and 27 June); Passau (22 and 23 June)Rock Cover night. Until 8 July, three historic open-air stages, i. e., Landshut’sPrantlgarten, the 800-year-old Veste Oberhaus in Passau and the Reitertreppe König Artus‘ letzte Schlacht: Landshut (22, 23, 24, 29 and 30 June);at Straubing Castle, will host these events in the context of the Lower Bava- Straubing (19 June); Passau (16. and 17 June as well as 6, 7 and 8 July)rian Castle Festivals. Das Lächeln einer Sommernacht: Landshut (17 June);Love to death, betrayal and intrigue: Puccini’s ‘Tosca’ is a highly acclaimed Straubing (20 June); Passau (28 June)production of the Castle Festivals 2012. The opera tells the love story bet-ween the singer Tosca and the painter Cavaradossi against the background of Return of the Rocking Claws: Passau (21 June); Landshut (5 July)political upheaval, until passion ends in death.Death is also the main theme of a play which will celebrate its world pre- Additional productions and dates available atmiere at the festival – ‘King Arthur`s Last Battle’. The legendary figure of www.landestheater-niederbayern.deFAIRS & EVENTS… IN MUNICH … IN NUREMBERG … BY AND WITH INVEST IN BAVARIAINTERSOLAR EUROPE 2012 MAILINGTAGE Invest in Bavaria on13 – 15 June 2012 20 – 21 June 2012 the BioInternational Trade Fair for Leading European Trade Fair for 18 – 21 June 2012 in Boston, USASolar Technology Modern (on-line and off-line) German Pavilion, Stand 0723 Dialogue Marketing Your contactCOSMETIC BUSINESS 2012 Dr. Anton Preis14 – 15 June 2012 Tel.: +49 89 2162-2209B2B Trade Fair for the International anton.preis@invest-in-bavaria.comSupplying Industry for Cosmetics key to our state Publisher Business BavariaInvest in Bavaria – The Business Promotion Agency of the Bavarian Ministry of Dr. Johann Niggl Coordination: Alexandra SchmidhuberEconomic Affairs, Infrastructure, Transport and Technology and Bayern International. PrinzregentenstR. 28 Editorial department: 80538 Munich | Germany Translation: www.Translate-ME.infoIMAGE SOURCES: P. 1: © ALPINE |, Big World GmbH Tel.: +49 89 24210-7500 art direction | internet: Alex PodolayP. 3: © Firmengruppe Max Bögl Fax: +49 89 24210-7557 DESIGN: www.treib-stoff.comP. 4: Foto: Peter Litvai, © at Landestheater Niederbayern info@invest-in-bavaria.COMw w w. i n v e s t- i n - b a v a r i a . c o m PA G E 4