INV ST NVEST NVIN ORGIA N GEO TSKALTUBO SPA & WELLNESS RESORT DEVELOPMENT Georgian National Investment Agency 2013
www.investingeorgia.org 3 GEORGIA IS EXPECTING SIGNIFICANT GROWTH TRAJECTORY IN TOURIST ARRIVALS TOTAL INTERNATIONAL TOURIST ARRIVALS OURIST VEST S ST 5.5 4.4 2.8 2.0 International arrivals have seen 1.5 1.1 1.3 ~40% year-on-year growth 1.0 0.6ORGIA Number of tourists visiting Georgia for health and medical care purposes May 2011 - April 2012 Turkey Azerbaijan Armenia Russia Central and Eastern 1171 3771 156 1527 226 611 Europe 38,932 Other Europe Other Source: Georgian National Tourism Administration
TSKALTUBO - OVERVIEW TSKALTUBO: THE CURRENT SETTING • IN City Located in West Georgia, Imereti region at THE GLOBAL SECTOR • Signiﬁcant growth in health & wellness tourism IN GEO the foot of the Caucasus Mountains. worldwide over past several decades. • Popularization of the wellness concept in the • Located on key tourist route near Kutaisi 1970-1990 in U.S. and Europe, now with growing (2nd largest city in Georgia) on route to key popularity of the older “medical resort” concept. destinations in Western Georgia. OPPORTUNITY: THE “REINVENTION” • Widely popular destination for health treatments OF TSKALTUBO from Soviet times. • Good opportunity to renovate Tskaltubo resort to achieve the right mix of the traditional • Tskaltubo –famous brand in CIS countries balneotherapy resort styles with modern, spa resort concepts. • Beneﬁt from growing international, regional and local tourism in Georgia. • Support and commitment to infrastructure development from Government of Georgia. • Incentives may be applied on the basis of individual negotiationswww.investingeorgia.org 4
www.investingeorgia.org 5 TSKALTUBO’S IDEAL LOCATION: COUNTRY MAP & TRAVEL INFRASTRUCTURE VEST ST ST Russia Road Network Black 230 km 30 k Sea Poti m 0 km Kutaisi si i 10 TbilisiORGIA A Kobuleti Batumi Azerba Azerba zerbaijan baijan Armenia LOCATION ON KEY TOURISTIC/BUSINESS ROUTE: EASY & MODERN ACCESS: • Kutaisi – 7 km – 2nd largest city • New Kutaisi International Airport • Poti – 40 km – Biggest Port (FIZ) • New Highway • Mestia – 130 km –Mountain Resort • Renovated City Infrastructure • Batumi- 150 km- Resort and Entertainment Centre • Tbilisi – 220 km – Capital of Georgia • Close proximity to National Parks and historic sites
TSKALTUBO TODAY IN IN GEO• Subtropical climate and considered to be the unique spa resort in the region. Average annual temperature of +14.6C, with average low of +5.3C and average high of +25C.• Vast reserve of thermal waters with unique therapeutic qualities.• Over 2000 hours of sunshine annually.• More than 150 types of deciduous (leafy) and coniferous (evergreen) trees on the territory of this unique resort area.• Existing and operating set of sanatoriums and baths receiving visitors all year round• 2008-2010 Tskaltubo was visited by 2 000 visitors a year, in 2011 increased to 7 000, in 2012 -15 000 and by 2020 it is expected 32 000 visitors(due to the improved infrastructure and higher demand for spa treatments). Source: Georgian National Tourism Administrationwww.investingeorgia.org 6
www.investingeorgia.org 7 TSKALTUBO’S UNIQUE THERMAL & MINERAL WATERS UNIQUE MINERAL MAKE UP • Tskaltubo’s water composition is very complex and rare, with no analogies in Asian or VEST European countries. • While salt and mineralization levels are low, the salts have extremely active Calcium and Magnesium contents. • The chemical composition of Tskaltubo’s water does not include any strong toxic substances. • The chemical composition of almost all of Tskaltubo’s waters is more or less identical. It does not change seasonally and it does not depend on the amount of sediment (rain, snow etc.).ORGIA IDEAL, CONSTANT TEMPERATURES • The temperature of Tskaltubo’s water, which varies from 32 to 35 degrees Celsius, is almost equal to human body temperature. Thus, the water does not require additional warming or cooling. • Temperatures are naturally constant, a result of bath locations directly at springs and from the constant flow of water, which is key to prevent loss of a range of components (minerals, gases, etc.) which would decrease effectiveness of medical treatments. CURATIVE FACILITIES • Best for treating patients suffering mostly from diseases of locomotor system and nervous, heart, hypertension and bronchial asthma.
TSKALTUBO: CITY MAP & INFRASTRUCTURE IN 40 ha Landscape for Development Lake “Tsivi” Playground IN GEO 9 baths 80 ha City Park in city center Channel around the City Park 20 Sanatoriums (15 state, 5 private) situated in circle around City Parkwww.investingeorgia.org 8
www.investingeorgia.org 9 GOVERNMENT INVESTS IN TSKALTUBO Second Regional Development VEST Project (Imereti) World Bank $30m & Government of Georgia $7.5m (2012-2016) Component 1.1 Urban regenaration of Tskaltubo) An integrated approach for urban renewal of Tskaltubo City: Rehabili-ORGIA tating of municipal infrastructure, (water,sanitation, street lighting and access roads) restoration of public buildings, urban renewal of Tskaltubo central park. The Project Development Objec- tive is to improve infrastructure services and institutional capacity to support increased contribution of tourism in the local economy of the Imereti Region.
TSKALTUBO - CENTRAL PARK CAFE-PEER DECORATIVE FOUNTAINS IN PERGOLA IN GEO BICYCLE PARKINGwww.investingeorgia.org 10
www.investingeorgia.org 11 TOURIST ATTRACTIONS NEAR TSKALTUBO Government invests in Tourism Second Regional Development Project (Imereti) VEST infrastructure World Bank&Government of Georgia Component 1.2.Tourism Circuits Development An integrated approach to site upgrading and improved management of the six most attractive cultural heritage sites in Imereti: including Gelati Monastery; Vani museum and surrounding archeological site; Ubisa Church; the Katskhi church; the Katskhi Column Monastery and the Motsameta Monastery;ORGIA RGIA Other tourist destinations: Sataphlia strict nature reserve (known for it’s Dinosaurs traces); Ajameti Protected Area; Prometheus Cave (one of the richest cave in Europe); Borjomi-Kharagauli National Park.
ONGOING REHABILITATION OF TSKALTUBORESORT BY THE PRIVATE SECTOR• 5 sanatoriums-private property IN• One operating hotel – Tskaltubo Spa Resort REHABILITATION OF BALNEOLOGICAL BATHS Number of baths: 9 Bath #6 - restored/working condition Bath #1 and Bath #3- normal condition IN GEO Bath#7 and Bath #8 – bad condition Bath#2,#4,#5,#9 – needs reconstructionwww.investingeorgia.org 12
www.investingeorgia.org 13 INVESTMENT OPPORTUNITIES-RENOVATION AND REDEVELOPMENT OF EXISTING SANATORIUMS INTO LUXURY SPA RESORTS VEST VEST S SANATORIUM “GELATI” Address: 6, Baratashvili Str., State ownership: 100% SANATORIUM “IMERETI” Address: 4, Sulkhan Saba Str, State ownership: 100% SANATORIUM “MEGOBROBA” Address: 45, Rustaveli Str, State ownership: 100% SANATORIUM “METALURGI” Address: 7, Baratashvili Str, State ownership: 99,65%ORGIA RGIA Land Area: 20 000 sq.m Land Area: 35 000 sq. m Land Area: 11 HA Land Area: 50 000 sq. m Total Total Building Area: 6965 sq.m Total Building Area: 2 200 sq.m Total Building Area: 54818 sq.m Total Building Area: 10 200 sq.m SANATORIUM SANATORIUM SANATORIUM SANATORIUM “TBILISI” “IVERIA” “RKINIGZELI” “SAVANE” Address: 2, Baratashvili Str Address: 2, 26 May Str Address: 51, Rustaveli Str Address: 19, Rustaveli Str State ownership: 100 % State ownership: 100% State ownership: 100% State ownership: 100 % Land Area: 25 000 sq. m Land Area: 20 956 sq. m Land Area: 33 000 sq. m Land Area: 15 000 sq. m Total Building Area: 8 250 sq.m Total Building Area: 14 405sq. m Total Building Area: 8 724 sq.m Total Building Area: 3150 sq.m
TSKALTUBO DEVELOPMENT CONCEPT IN TSKALTUBO RESORT AREA STRUCTURE OUTLOOK Destination Hotel & Day Related Industries in Spas Resort Spas Spas the City Oﬀerings: Treatment of diseases with mineral waters through baths, massage and relaxation. IN GEO Diﬀerent type of clinics Medical treatments Fitness ,therapies Beauty treatment Hotels, Restaurants, Shops, Tour Operators, Public Transport, Sports, Golf, Rafting, Riding, Events.www.investingeorgia.org 14
INVESTIN GEORGIA A GEORGIAN NATIONAL INVESTMENT AGENCY www.investingeorgia.org E-mail: email@example.com Portfolio Manager: Nino Tsetskhladze E-mail: firstname.lastname@example.org