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FUTURE
INGREDIENT
STRATEGIES
Integratinggrowth,profitabilityand sustainability
© InvenireMarketIntelligence2016
Better Business within Nutrition & Health
THE OPPORTUNITY
Pure. Authentic. Safe. Clean labels. Free from.
Minimally processed. Chemical-free health.
Naturalness means many differen...
RISE OFTHE
RESPONSIBLECONSUMER
Increasing demand for sustainable ingredientsand products
Packaged products
made via Sustai...
Better Business within Nutrition & Health
THE CHALLENGE
Businessholdsthe powerto reach theSGDs,act fast
& helpconsumers makebehavioural change!
Nutrition and health
businesses ca...
GROWTH
Fluctuating demand
No loyalty
PROFITABILITY
Price wars
Costly R&D
SUSTAINABILITY
Driving consumerism
Costs of susta...
Better Business within Nutrition & Health
SOLUTIONS
WHOLEFOODS
PROTEINS& PEPTIDES
FIBRES AND CARBOHYDRATES
OILSAND FATTY ACIDS
MICRONUTRIENTS
BOTANICAL & ALGAL PREPARATIONS
F...
All nutritional health
solutions should be made with natural and
sustainable
ingredients!
Growth and profitabilitywith sustainability at
the business core is possible!
The future is already here –
it’s just not v...
1. USE THE UNUSED
Utilising normally non-edible sources such as by-products
from food production or abundant sources from ...
2. TRANSFORMTHE NUTRIENTS
Making health ingredients through circular economy
solutions, i.e. turning problematic nutrient ...
3. CONNECT THE PEOPLE
Sourcing health ingredients by skipping (even all)
middlemen in the value chain to get ingredients a...
4. ENABLEDO-IT-YOURSELF
Giving power to end users by enabling them to grow
ingredient themselves, or participate in produc...
Better Business within Nutrition & Health
TAKE ACTION!
GROWTH
Stay competitive
Avoid risks
PROFITABILITY
Manage costs better
Create more value
SUSTAINABILITY
Make real impact
Be...
MAKEIT MATTER!
Thrive
with your
Future
Business
Winning leaders are those who strategically re-design
business to create new opportunitie...
As CMO of the Future, we empower Leaders to make change happen.
Better business for People Planet and Profit.
Through exce...
Future Ingredient Strategies - integrating growth, profitability and sustainability
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Future Ingredient Strategies - integrating growth, profitability and sustainability

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Sustainability is currently undercapitalised in the nutrition business. Yet consumer demand for sustainable ingredients and products continues to rise. Many see switching to more sustainable ingredients as a cost – but it doesn’t have to be!

By rethinking ingredient sourcing models, new opportunities open to create value with sustainable ingredients. Growth strategies that increase consumer loyalty and brand value.

Winning future ingredient strategies will be those that incorporate sustainability as a positive asset and a growth driver. Profitability and sustainability can be part of the same equation - when you commit to rethinking current ingredient sourcing methods.

Further reading: Ingredients for a brighter future - https://www.linkedin.com/pulse/ingredients-brighter-future-virpi-varjonen

#FoodMattersLive2016 @FoodMattersLive

Published in: Food
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Future Ingredient Strategies - integrating growth, profitability and sustainability

  1. 1. FUTURE INGREDIENT STRATEGIES Integratinggrowth,profitabilityand sustainability © InvenireMarketIntelligence2016
  2. 2. Better Business within Nutrition & Health THE OPPORTUNITY
  3. 3. Pure. Authentic. Safe. Clean labels. Free from. Minimally processed. Chemical-free health. Naturalness means many differentthings! The demand for natural health ingredients is growing
  4. 4. RISE OFTHE RESPONSIBLECONSUMER Increasing demand for sustainable ingredientsand products Packaged products made via Sustainable Trade & Farming Packaged products made via Responsible Forestry Total Environmental/ Sustainability claims in Packaged Food x 17.2€ Billion RetailValuein 2015 27.8€ Billion RetailValuein 2015 8.8% growth 2015-2020 Global Market Sizes - Historical/Forecast | Constant 2015 Prices | Fixed 2015 Exchange Rates. Source: Euromonitor International
  5. 5. Better Business within Nutrition & Health THE CHALLENGE
  6. 6. Businessholdsthe powerto reach theSGDs,act fast & helpconsumers makebehavioural change! Nutrition and health businesses can no longer deny their responsibility in transforming our world better
  7. 7. GROWTH Fluctuating demand No loyalty PROFITABILITY Price wars Costly R&D SUSTAINABILITY Driving consumerism Costs of sustainability THE CURRENT NUTRITION BUSINESS DILEMMA x The market opportunity isundercapitalised duetolong value chains and uncompetitivebusiness models
  8. 8. Better Business within Nutrition & Health SOLUTIONS
  9. 9. WHOLEFOODS PROTEINS& PEPTIDES FIBRES AND CARBOHYDRATES OILSAND FATTY ACIDS MICRONUTRIENTS BOTANICAL & ALGAL PREPARATIONS FUNGI, BACTERIA AND YEAST INGREDIENTS FOR SUSTAINABLE NATURAL HEALTH PRODUCTS
  10. 10. All nutritional health solutions should be made with natural and sustainable ingredients!
  11. 11. Growth and profitabilitywith sustainability at the business core is possible! The future is already here – it’s just not very evenly distributed. – William Gibson
  12. 12. 1. USE THE UNUSED Utilising normally non-edible sources such as by-products from food production or abundant sources from wild nature as a source of health ingredients Getingredients such as omega-3, antioxidants, polyphenols, protein, collagen, vitamins…
  13. 13. 2. TRANSFORMTHE NUTRIENTS Making health ingredients through circular economy solutions, i.e. turning problematic nutrient streams into new value Getingredients such as Seaweed, protein, wholefoods …
  14. 14. 3. CONNECT THE PEOPLE Sourcing health ingredients by skipping (even all) middlemen in the value chain to get ingredients and raw materials directly from farmers or wild nature Getingredients such as antioxidants, polyphenols,protein…
  15. 15. 4. ENABLEDO-IT-YOURSELF Giving power to end users by enabling them to grow ingredient themselves, or participate in production of health ingredients Getingredients such as superfoods, algae, protein…
  16. 16. Better Business within Nutrition & Health TAKE ACTION!
  17. 17. GROWTH Stay competitive Avoid risks PROFITABILITY Manage costs better Create more value SUSTAINABILITY Make real impact Be meaningful MAKE BETTER BUSINESS WITH NATURAL HEALTHINGREDIENTS Rethinkcurrentbusiness models and valuechains tomake ithappen!
  18. 18. MAKEIT MATTER!
  19. 19. Thrive with your Future Business Winning leaders are those who strategically re-design business to create new opportunities, meaningful innovations and solutions that lead change
  20. 20. As CMO of the Future, we empower Leaders to make change happen. Better business for People Planet and Profit. Through excellent Design, Strategy and Conversations, we help Leaders act on their values and purpose. Together we craft innovative business strategies that enable profitable growth with sustainability at the core. We create impact that matters. HEALTH. HAPPINESS. RESPONSIBILITY. EMPATHY. CREATIVITY. EFFECTIVENESS. doorbell@invenire.fi | www.invenire.fi | DK +45 2938 6104 | FI +358 44 5820 088 © Copyright INVENIRE MARKET INTELLIGENCE LTD 2016

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