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Sustainability is currently undercapitalised in the nutrition business. Yet consumer demand for sustainable ingredients and products continues to rise. Many see switching to more sustainable ingredients as a cost – but it doesn’t have to be!
By rethinking ingredient sourcing models, new opportunities open to create value with sustainable ingredients. Growth strategies that increase consumer loyalty and brand value.
Winning future ingredient strategies will be those that incorporate sustainability as a positive asset and a growth driver. Profitability and sustainability can be part of the same equation - when you commit to rethinking current ingredient sourcing methods.
Further reading: Ingredients for a brighter future - https://www.linkedin.com/pulse/ingredients-brighter-future-virpi-varjonen