Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know

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Kaaren Hanson, vice president of design innovation at Intuit, presents “Moving the Needle: What Execs Don't Tell You, but Every Designer Should Know” at the Warm Gun Conference in San Francisco.

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Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know

  1. 1. @kaarenhanson @IntuitInc
  2. 2. @kaarenhanson @IntuitInc
  3. 3. they don’t really get design @kaarenhanson @IntuitInc
  4. 4. @kaarenhanson @IntuitInc
  5. 5. @kaarenhanson @IntuitInc
  6. 6. @kaarenhanson @IntuitInc
  7. 7. @kaarenhanson @IntuitInc
  8. 8. share an experience that delighted you @kaarenhanson @IntuitInc
  9. 9. help them feel it @kaarenhanson @IntuitInc
  10. 10. scavenger hunt @kaarenhanson @IntuitInc
  11. 11. they don’t know what to do @kaarenhanson @IntuitInc
  12. 12. @kaarenhanson @IntuitInc
  13. 13. design for delight @kaarenhanson @IntuitInc
  14. 14. execs job: stay out of the way @kaarenhanson @IntuitInc
  15. 15. they love measures
  16. 16. ratios Designers Product managers @kaarenhanson @IntuitInc
  17. 17. predictions 23% Delight accounts for ~75% of the variance in Net Promoter Score 20% 30% @kaarenhanson @IntuitInc
  18. 18. lessons learned @kaarenhanson @IntuitInc
  19. 19. create visceral experiences @kaarenhanson @IntuitInc
  20. 20. give execs a job @kaarenhanson @IntuitInc
  21. 21. lean into numbers @kaarenhanson @IntuitInc
  22. 22. @kaarenhanson @IntuitInc

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