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LEADING INNOVATION AND GROWTH IN A CHANGING WORLDBrad Smith, CEO Intuit                     @IntuitInc
the only constant is change
There is one certainty: You will have to leadtransformational change
Intuit :A story of transformation
Founded in ‘83: Improve financial lives
Today’s topicLeading innovation & growth in a rapidly  changing world
The big questions
QUESTION #1How do you align &mobilize your team around a vision?
Define a vision that inspires action
First, listen…   employees        • Greatest                      underleveraged  investors           opportunities?    cu...
Get a future-back, outside-in perspective
More than a    greatcommunicator… a translator of dreams.
Package it into something memorable    “Connected Services”          Social          Mobile          Global
SUMMARY –  Mobilizing & aligning your team          around a vision• Strive for a vision that inspires action• Listen…and ...
QUESTION #2  How do you build aculture where innovation         thrives?
“The bottleneck isalways at the top of    the bottle.”
To walk a mile in a customer’s shoes…   you must first remove your own
Foster an entrepreneurial environment                    Small teams                   Rapid experimentation              ...
“What the hell does mobile have to do   with taxes?”                      “We have an idea…”
SUMMARY –Build a culture where innovation thrives • Questions you ask…not answers you give • Foster an entrepreneurial env...
QUESTION #3How do you place betson today vs. tomorrow?
"Im actually asproud of many of the  things we havent done as the things   we have done.”
Your resources            Time           People           Money
Manage offerings & investments in stagesHorizon 1      Horizon 2       Horizon 3 Extend &     Build Emerging   Create Viab...
Align the right talentHorizon 1        Horizon 2           Horizon 3 Rowing          White Water         Diving for  Crew ...
Define the right success metricsHorizon 1         Horizon 2         Horizon 3  Grow the         Prove the      Prove the u...
SUMMARY –Placing bets on today and tomorrow• Be clear about what you won’t focus on• Allocate resources: time, people, dol...
Leading innovation & growth    in a changing world
Faster, Sustained   Growth
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Stanford: Leading Innovation and Growth in a Changing World

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We’ve all heard it before: Change is the only constant.

The origins of that maxim can be traced back to about 500 B.C., but it certainly holds true in today’s world, especially in the tech and business landscape. So, how can tomorrow’s leaders prepare themselves to lead change and transform organizations in the future?

This presentation by Brad Smith, CEO of Intuit, shows how focusing on customer insight, building a culture of innovation and balancing key resources can fuel sustained growth in a changing world.

Since becoming CEO in January 2008, Smith has helped to transform Intuit from a desktop software giant with a stalling innovation engine to a connected services company with a vibrant innovation pipeline.

Published in: Business, Education
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Stanford: Leading Innovation and Growth in a Changing World

  1. 1. LEADING INNOVATION AND GROWTH IN A CHANGING WORLDBrad Smith, CEO Intuit @IntuitInc
  2. 2. the only constant is change
  3. 3. There is one certainty: You will have to leadtransformational change
  4. 4. Intuit :A story of transformation
  5. 5. Founded in ‘83: Improve financial lives
  6. 6. Today’s topicLeading innovation & growth in a rapidly changing world
  7. 7. The big questions
  8. 8. QUESTION #1How do you align &mobilize your team around a vision?
  9. 9. Define a vision that inspires action
  10. 10. First, listen… employees • Greatest underleveraged investors opportunities? customers • Greatest risks orindustry peers challenges? advisors • What can you do to screw it up?
  11. 11. Get a future-back, outside-in perspective
  12. 12. More than a greatcommunicator… a translator of dreams.
  13. 13. Package it into something memorable “Connected Services” Social Mobile Global
  14. 14. SUMMARY – Mobilizing & aligning your team around a vision• Strive for a vision that inspires action• Listen…and get an outside-in perspective• Package it into something memorable
  15. 15. QUESTION #2 How do you build aculture where innovation thrives?
  16. 16. “The bottleneck isalways at the top of the bottle.”
  17. 17. To walk a mile in a customer’s shoes… you must first remove your own
  18. 18. Foster an entrepreneurial environment Small teams Rapid experimentation Celebrate failure
  19. 19. “What the hell does mobile have to do with taxes?” “We have an idea…”
  20. 20. SUMMARY –Build a culture where innovation thrives • Questions you ask…not answers you give • Foster an entrepreneurial environment • Enable ideas to come from anywhere and set up processes to empower innovators
  21. 21. QUESTION #3How do you place betson today vs. tomorrow?
  22. 22. "Im actually asproud of many of the things we havent done as the things we have done.”
  23. 23. Your resources Time People Money
  24. 24. Manage offerings & investments in stagesHorizon 1 Horizon 2 Horizon 3 Extend & Build Emerging Create ViableDefend the Offerings Options Core
  25. 25. Align the right talentHorizon 1 Horizon 2 Horizon 3 Rowing White Water Diving for Crew Rafting Sunken Treasure
  26. 26. Define the right success metricsHorizon 1 Horizon 2 Horizon 3 Grow the Prove the Prove the user business… business model… concept… profitably with scale with compelling business model hypothesis
  27. 27. SUMMARY –Placing bets on today and tomorrow• Be clear about what you won’t focus on• Allocate resources: time, people, dollars• Portfolio manage: tailor talent & metrics
  28. 28. Leading innovation & growth in a changing world
  29. 29. Faster, Sustained Growth

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