Ecommerce Website and Business - 01
It is a well known fact that there billions of websites competing each other in the
modern world. Nearly half of them are ecommerce websites which sell products or
services online. However, most of them actually do not make much sale on ecommerce
website. There are so many reasons for low sales.
To get attention to your ecommerce website through this saturation, an ecommerce
website designer has to develop a high quality ecommerce website to increase traffic
and improve conversion rates. Therefore, pay your attention to following powerful tips
when you design an ecommerce website.
Highest bandwidth speed
Due to advance in technology in modern era, internet speed gets faster. If your
ecommerce website takes time to load the page, it will be able to give a poor customer
experience. So, when you develop an ecommerce website, make sure your ecommerce
website page loads with highest bandwidth speed.
Use responsive design
As most of the population in the world now use smart phones, your ecommerce website
also needs to be responsive for all devices to maximize the traffic. Then ecommerce
website will be easy to view, navigate and user friendly. Moreover, you should target
smart phone, as soon it will be the popular way to get more website traffic for your
ecommerce website to improve conversion rates.
Add correct contact information.
In your ecommerce you should clearly show your correct contact details. As well as do
not forget to include your social media links for your business. It would be great if you
could add chat option in your ecommerce website. By doing this you can gain the trust
of your customers and they can contact you easily to get more information about the
product or the service which you sell using online ecommerce website. This way you can
be transparent and will be able to generate the trust of your ecommerce website
customers and it will increase your sales.
Create proper smooth navigation between pages.
Tell your web designer to create smooth and correct navigation in between the pages of
your ecommerce website. Confusing or misleading links will lose customers and they will
not return to your ecommerce website due to poor navigation or broken links.
People these days tend to go with reviews or positive feedback especially when they
are going to purchase something online. Therefore, it is immensely important to
create or include testimonial section or comments section in your business
ecommerce website. And make sure it is visible at all time for your ecommerce
website customers to see. You can also ask your ecommerce website customers to
leave a comment about your products or service. So, those social proofs will help to
increase the website traffic to your ecommerce website.
Ecommerce Website and Business - 02
In first section we have discussed few important tips to improve conversion rate for
your ecommerce website. Not only that but also there are few more very important tips
we are going to discuss in this section. And this is very useful for ecommerce website
designers to design and quality ecommerce website which can bring more traffic to
In ecommerce website we have to use payment gate way and we are dealing with online
transactions. Therefore, your ecommerce website should have a security seal from a
well-known ecommerce website security provider and should clearly show the seal in the
ecommerce website. When people visit your ecommerce website, they can purchase
your product or service using their cards and complete the payment without a doubt.
So, knowing that they are safe in your ecommerce website, they will return to your
ecommerce website buy and it will lead to improve your sales.
Return and guarantee policy.
It is important your customers to know your return and guarantee policy as they buy it
online. As when you buy using ecommerce website, your customers are not able to see
the product, so, they might want to return the product. In this case it helps them to
build a good relationship with you and your ecommerce website. Therefore, make sure
you include clear return and guarantee policy in your ecommerce website where they
can find easily.
Add a "search" function
When customers visit your ecommerce website, it would be easy if it has a search
function. So, your ecommerce website customers are able to search something quickly
in your ecommerce website without wasting their time. If you do not have a search
button they will leave your ecommerce website without putting any effort. This will
provide poor customer experience and low sales.
Image and product description
In your ecommerce website you should be able to include high resolution images and a
full description of the product. Your ecommerce website customers would like to know
more about the product. And you could make a huge difference by adding a video. Clear
description will also help for ecommerce website SEO.
Easy checkout step
After adding products to the basket the last step is the checkout section. If your
ecommerce website has a complicated checkout your customers will fed up and give up
the transaction. So, designing simple checkout process will give user friendly
experience for ecommerce website customers will improve your conversion rate. And if
you can include multi payment option such as PayPal and card payment will guarantee to
give customer multiple options to do the transaction.
Sales , specials and offers
In your ecommerce website you should clearly show the promotions, sales, clearances
and discount. It is even better if you can add separate page for offers or for sales.
And when you design ecommerce website, make sure you add tags such as “sale”,
“special”. By adding limited offers will grab ecommerce website customers attention
and it will increase more sales. And giving first visitors discount can value your
ecommerce website customers and it will help to increase online sales.
We hope now you have a basic idea how to increase your sales when you designing
ecommerce website. If you follow those tips to develop your ecommerce website, it is
guaranteed that your conversion rate dramatically.