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Die (zukünftige) Rolle des Intranet Managers

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Präsentation eines Impulsvortrages am i2 Summit in Zürich (12.11.2014).
Zum Inhalt: die Aufgabe des Intranet Managers steht am Scheideweg zwischen einer stark operativen Ausprägung (Tagesgeschäft, wenig laufende Weiterentwicklung und Optimierung) und einer stratischen Neuausrichtung. Dazu muss sich das bisherigen Rollenverständnis deutlich verändern.

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Die (zukünftige) Rolle des Intranet Managers

  1. 1. 1 Impulsvortrag am i2 Summit Die (zukünftige) Rolle des Intranet Managers Zürich 12.11.2014 Stephan Schillerwein stephan@schillerwein.net www.schillerwein.net www.intranet-matters.com @IntranetMatters Offices: - CH – Klingnau (AG) - CH – S. Antonio (TI) Digital * Work * Design
  2. 2. 2 operativ strategisch
  3. 3. 3 Die Lücke zwischen Ist-Zustand und Vision bestimmt die zukünftige Rolle des Intranet Managers
  4. 4. 4 Anwalt der Mitarbeiter – gegen Frustration in der Wissensarbeit Coach des Managements beim Übergang ins Digitalzeitalter Dirigent eines wachsenden Rollenmodells Lotse in einem Meer an zunehmend verknüpften Themenkomplexen Selbst installierte Nabe eines Netzwerks an Stakeholdern (Führender) Aktivist einer internen Veränderungsbewegung
  5. 5. 5 Bonus-Tipp Nr. 1: Stressbewältigung für Intranet Manager If 2.0 – An Intranet Manager’s Poem By Nigel Williams http://www.interact-intranet.com/if-2-0-an-intranet- managers-poem/ If you can keep your head when stakeholders around you Are losing theirs and blaming it on you; If you can listen when users doubt you, And make fixes for their doubting too: If you can improve and not be tired by improving, Because ROI is where your board’s approval lies, Or see others your credit taking, But carry on without anguished cries; If you can get hits—and not make hits your master; If you can reduce clicks—and not make clicks your aim, If you can work with frontline and directors And treat those two groups just the same: If you can see a process made easy when spoken Twisted by departments to get buried in rules, Or watch the things you gave your weekend to, broken, And stoop and rebuild with intranet tools; If you can make a homepage following your good practice, And risk it on one series of user test groups, And lose, and redesign with a renewed exactness And never breathe a word about the troops: If you can champion the idea of online, Only to be told the preference is a printed magazine, And smile against your every incline, And ask if you can promote the intranet within If you can talk with non-adopters and keep listening, Or walk with thought leaders—nor lose the common touch, If your killer apps aren’t all that glistening, But your intranet still achieves so much: If you can fill the travelling employee’s minute And quickly provide resources for a sale to be won, Yours is an essential intranet and everything that’s in it, And—which is more—you’ll be an Intranet Manager, my son!
  6. 6. 6 Bonus-Tipp Nr. 2: das ideale Weihnachtsgeschenk für Intranet Manager Infos: www.intranet-leitfaden.ch
  7. 7. 7 Vielen Dank ! Digital * Work * Design

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