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Luzern 15.09.2015
IKM Update
Kultur vor Technik: Wie Schweizer Unternehmen ihr
Intranet sinnvoll einsetzen
Change Manageme...
2
Das Grundproblem
Ein Intranet-Projekt ist …
ein Intranet-Projekt und …
bleibt ein Intranet-Projekt !
3
Die Herausforderungen eines fortgeschrittenen
Intranets sind ungleich höher
AbhängigkeitvonOrga/Kultur/Change
Komplexitä...
4
Fortgeschrittene Intranets erfordern Veränderungen
auf allen Ebenen eines Unternehmens
Heute (Ist-Zustand)
Shared Values...
5
Ist der Mensch prinzipiell Veränderungs-resistent?
Menschen nehmen
Änderungen gerne
an, wenn sie deren
Sinn sehen!
6
Warum ist es in den Unternehmen oft anders?
Source: http://dilbert.com/strip/2012-10-29
7
Das Fundament jeder Veränderung
Realer Mehrwert für alle Beteiligten!
(Mitarbeitende, Gruppen, spezielle Stakeholder und...
8
Praxisbeispiel: Massnahmenplanung KMU
Massnahmen-
bereich
Vor … Während dem
Launch
Nach … Dauerhaft
Kommunikation Botsch...
9
Praxisbeispiel: Continental GUIDEs
Sources: http://de.slideshare.net/EckKommunikation/harald-schirmer-enterprise-20-summ...
10
Vielen Dank !
Digital * Work * Design
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Change Management für Intranet-Projekte

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Kurzreferat im Rahmen des "IKM Update: Kultur vor Technik: Wie Schweizer Unternehmen ihr Intranet sinnvoll einsetzen" zum Thema echte Veränderungen in Kultur und Arbeitsweisen
ermöglichen.

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Change Management für Intranet-Projekte

  1. 1. Luzern 15.09.2015 IKM Update Kultur vor Technik: Wie Schweizer Unternehmen ihr Intranet sinnvoll einsetzen Change Management für Intranet-Projekte: Echte Veränderungen in Kultur und Arbeitsweisen ermöglichen Stephan Schillerwein, Schillerwein Net Consulting GmbH www.intranet-matters.com
  2. 2. 2 Das Grundproblem Ein Intranet-Projekt ist … ein Intranet-Projekt und … bleibt ein Intranet-Projekt !
  3. 3. 3 Die Herausforderungen eines fortgeschrittenen Intranets sind ungleich höher AbhängigkeitvonOrga/Kultur/Change Komplexität Hoch Gering Gering Hoch News & Content Personalisierung Optimierte Findability Prozesse Projekte Collaboration Networking Wissensaustausch Ideen-Management Entscheidungs- Support Dokumente
  4. 4. 4 Fortgeschrittene Intranets erfordern Veränderungen auf allen Ebenen eines Unternehmens Heute (Ist-Zustand) Shared Values Strategy Structure Systems Style Staff Skills Zukunft (Soll-Zustand) Shared Values Strategy Structure Systems Style Staff Skills The «7S» as definied by McKinsey («The McKinsey 7S Framework»)
  5. 5. 5 Ist der Mensch prinzipiell Veränderungs-resistent? Menschen nehmen Änderungen gerne an, wenn sie deren Sinn sehen!
  6. 6. 6 Warum ist es in den Unternehmen oft anders? Source: http://dilbert.com/strip/2012-10-29
  7. 7. 7 Das Fundament jeder Veränderung Realer Mehrwert für alle Beteiligten! (Mitarbeitende, Gruppen, spezielle Stakeholder und Unternehmen)
  8. 8. 8 Praxisbeispiel: Massnahmenplanung KMU Massnahmen- bereich Vor … Während dem Launch Nach … Dauerhaft Kommunikation Botschaften  Flyer  «Warum?»-Video  Email-Count-down GF-Video-Einladung  Erleben & Erlernen Pilotierung Screenshow im Pausenraum/Foyer How to-Video-Serie  Tipp der Woche  «Führerschein» (Schulung)  Unterstützen Arbeitsweisen definieren  Guides ausbilden  «Notrufnummer» Vorbildfunktion Management- Pilotierung Use Cases für Mngt  Sharing Wochen- Highlight  Profil-Ausfüllaktion  In Sitzungen zum TOP machen Rückmeldung Success Stories Zufriedenheitsumfrage User Community Rahmen- bedingungen In Ziele aufnehmen Zur Führungsaufgabe machen
  9. 9. 9 Praxisbeispiel: Continental GUIDEs Sources: http://de.slideshare.net/EckKommunikation/harald-schirmer-enterprise-20-summit-2013-paris http://www.youtube.com/v/Pm-np_XNqMc
  10. 10. 10 Vielen Dank ! Digital * Work * Design

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