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Intranet 3.0 is social and mobile

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Presented by Damra Muminovic, 22 May at Intranätverk 2013.

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Intranet 3.0 is social and mobile

  1. 1. Intranet'3.0'is'social'and'mobile' @damramuminovic
  2. 2. Successfull'intranets' General' •  Clear'alignment'with'overall' corporate'stragety,'suppor?ng' it'and'adding'to'bo@om'line' •  Integrates'communica?on'and' collabora?on,'avoiding'silos' •  User'experience' A)ributes' •  Centralized'solu?ons' •  Personaliza?on' •  Task'focused' •  Meets'expecta?ons'created' online' •  Integrates'with'other' communica?on/effec?vity'tools' •  Search'empowered' •  Social' •  Mobile' '
  3. 3. ' Intranet'3.0'is'social'and'mobile' •  Business'drivers' •  Challenges'and'success'preKrequisites' •  Adop?on'' '
  4. 4. 2008 2013
  5. 5. Real'life'social'business'success'stories' •  Nike'reduced'?me'in'marke?ng'execu?on'to'less'then'12' hours' •  Cemex'product'and'service'development,'Time'to'Market,' Ready'Mix'in'4'months' •  OSI'So8'22%'more'effec?ve'customer'support'and'more' sa?sfied'clients' •  Vistaprint''50%'shorter'onboarding'?me'for'new'employees''' •  HP'4x'faster'to'find'sales'info,'increased'sales'efficiency'and' produc?vty' ' ' '
  6. 6. Mobile' A)ributes' •  Increasing'mobile'trend' •  Large'business'demand' on'execu?ve'and'sales' level' •  Security'issues' Execu?on' •  Product'vendors' provide'outKofKthe'box' mobile'solu?ons'for'social' collabora?on'plaWorms'–' low'start'cost' •  Mobile'first'vs'mobile' last' •  Focus'on'crea?ng' mobile'workplace'–'find' use'cases'and'focus' •  Mobile'is'the'first' plaWorm'of'social'
  7. 7. Tele2'
  8. 8. Sandvik'
  9. 9. Yammer'
  10. 10. How'to'execute'
  11. 11. Key'execu?on'areas' •  Social'Collabora?on'strategy'aligned'with'overall'business'strategy' •  Organiza?onal'enablers' •  Technical'enablers' •  Adop?on'and'community'management'
  12. 12. ' ' ' '' ' Envision.'Engage.'Enable.' Empower.'Evolve.' '' 5E'
  13. 13. 1.'ENVISION'
  14. 14. ENVISION' ' Explore'opportuni?es' Focus'on'core'business'n Align'with'overall'busine strategy'' ' ''' '
  15. 15. VIDEO:'Where'good'ideas'come'from''
  16. 16. Real'life'social'business'success'stories' •  Nike'reduced'?me'in'marke?ng'execu?on'to'less'then'12h' •  Cemex'product'and'service'development,'Time'to'Market,' Ready'Mix'in'4'months' •  OSI'So8'22%'more'effec?ve'customer'support' •  Vistaprint''50%'shorter'onboarding'?me'for'new'employees'' •  HP'4x'faster'to'find'sales'info,'increased'sales'efficiency'and' produc?vty'
  17. 17. 2. ENABLE
  18. 18. ENABLE Identify enablers, technical an organisational Policy – digital meeting room Platform selection Integrate Start mobile
  19. 19. Plaeorm' Single'Sign'On' Integra?ons' Mobile' ' ' ' Sofware'is'a'wow'factor!' ' '
  20. 20. Technological'enablers' Be'inspired'by'consumer'market'' Focus'on'user'experience'' One'stop'shop'–'Integra?ons' Empower'–'self'service,'shake'&'bake'' Avoid'crea?ng'high'tresholds'–'SSO' '
  21. 21. Be'inspired'by'consumer'market'&'execute' on'User'Experience'
  22. 22. 2 ENGAGE
  23. 23. ENGAGE Iden?fy'and'engage'Early' Adopters' Create'value'early!' Spread'success'stories' Engage'leaders'and'get' support' Go'small'at'first,'add'all'upon' end'of'early'adopter'phase' Create'buzz'
  24. 24. Kultur' Reak?v'och' stängd'' Passiv'men' bemötande' Proak?v'och' öppen' Arbetssä@' Utvecklas'inte' ak?vt' Ändras'när' nya'verktyg' kommer' Teknologi' EKpost,' telefon,' fysiska'möten' Nya'verktyg'' 'introducerats' Social'och'mobil' digital' arbetsplats' Informa?onsK flöden' Formas' ad'hoc' Definieras' från'ledning' och'styrs'av' roller' Behovsstyrda' men' strukturerade' Mognadsmodell' Kon?nuerliga' förbä@ringar'
  25. 25. How'to'create'commitment'and'change'employee'behaviour' 36' TIME COMMITMENT High Low Will to accept Individuals are willing to accept change Buy-in Change is no longer new, but integrated Ownership Individuals drive change themselves with new employees Awareness “I know we will change and I know why” Understanding “I understand how change will influence me and I can act in alignment with change direction” Commitment “”I realize the value for me and company” AsIs ToBe Align with corporate startegy Awareness Individuals are aware of change basics and how that will influence them General understanding Individuals understand in which ways change influences organization Personal understanding Individuals understand how change will influence their everyday work and skills they need to develop to work in new ways Align effects to ogranisation Execute change management
  26. 26. 4 EMPOWER
  27. 27. EMPOWER' ' Value'focused'launch' Viral'marke?ng' Community'Management' Change'management' '
  28. 28. ' Value'focused'launch'&'community' management' Launch'lessons'learned' •  Focus'on'iden?fied'business'needs' •  Doing'things'I'do'in'new'be@er'ways,' not'adding'tasks' •  Inform'on'why’s'and'how’s' •  Success'stories'from'Early'Adopters' •  Use'Early'Adopters'for'viral' marke?ng' •  Workshops'with'each'group' •  Focus'on'open'by'default' •  Keeping'informed'–'overwhelming'K >'feeds' ' ' Func?onality' •  My'profile' •  MicroKblogg' •  Personalized'news'flow' •  Mail'integra?on' •  People'search' •  Watchlists' •  Communi?es/team'sites' •  Feeds'in'team'sites/communi?es'
  29. 29. Spread'good'examples'&'benefits'of'social' func?onality'usage'
  30. 30. 5.'EVOLVE'
  31. 31. EVOLVE' ' Measure'and'followKup' In?al'strategy,'tasks' Sta?s?cs' Refine'plaWorm' Refine'implementa?on'p
  32. 32. ' ' ' '' ' Envision.'Engage.'Enable.' Empower.'Evolve.' '' 5E'
  • MagnusDahlqvist

    Jul. 11, 2015

Presented by Damra Muminovic, 22 May at Intranätverk 2013.

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