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Culture and digitalization from flirt to proposal

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Presenterad av Patrik Bergman på Intranätverk 2016: Göteborg den 26 maj.

Sedan ett år tillbaka har Haldex förtydligat sin kultur med 5C, som alla förväntas agera efter: Connect, Communicate, Collaborate, Coach, och Create. Detta påverkar också de tekniska val som görs för att förbättra för medarbetarna.

Presentationen visar några exempel på hur detta samspel sker på Haldex.

Published in: Business
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Culture and digitalization from flirt to proposal

  1. 1. Culture and digitalization – from flirt to proposal Patrik Bergman Corporate Communications Manger
  2. 2. Innovative Vehicle Solutions • Founded in 1887 • Haldex develops, manufactures and distributes brake and air suspension products for heavy trucks, buses, trailers and the aftermarket • Employees (2015): 2,140 • Sales (2015): SEK 4.8 billion • Listed on Nasdaq Stockholm Exchange (HLDX) • Haldex has its head office in Sweden with global presence for sales, development and manufacturing Haldex in Brief
  3. 3. Innovative Vehicle Solutions Foundation Brake: Wheel-end products for brake actuation and lining wear adjustment • Disc Brakes • Automatic Brake Adjusters (drum brakes) • Actuators Air Controls: Products to dehumidify, clean and control compressed air in the brake system • Air Dryers • Air Suspension Systems • Valves • Electronically regulated subsystems (ABS, ESP, EBS). Foundation Brake Air Controls Haldex Product Lines
  4. 4. Innovative Vehicle Solutions5/25/16 Global customer base
  5. 5. Innovative Vehicle Solutions Our intranet Connect Communications IT Human Resources
  6. 6. Innovative Vehicle Solutions6 Why culture? DNA for competitive advantage
  7. 7. Innovative Vehicle Solutions Every Haldex Employee Must be a Bridge Builder Our culture
  8. 8. Innovative Vehicle Solutions Five bridge-building behaviors: 5 Cs Tomorrow Vision Strategy 5C&Today Mission
  9. 9. Innovative Vehicle Solutions Connect – Connect the dots Communicate – Share and engage Collaborate – Network and generate insights Coach – Support and improve Create – Challenge the traditional Five bridge-building behaviors: 5 Cs
  10. 10. Innovative Vehicle Solutions Why is culture important? 10 ”Culture eats strategy for breakfast” Peter Drucker
  11. 11. Innovative Vehicle Solutions Why is culture important? 1976: 90% of photographic film 2012: Filed bankruptcy
  12. 12. Innovative Vehicle Solutions Why is culture important? 12 2007: 50% market share 2014: 4% market share
  13. 13. Innovative Vehicle Solutions Why is culture important? 13
  14. 14. Innovative Vehicle Solutions Bridge gap between vision and reality
  15. 15. Innovative Vehicle Solutions Bridge gap between vision and reality
  16. 16. Innovative Vehicle Solutions Concrete example 1: Collaborate • Article series with interviews. A concrete business case told by a trusted person. • Here: Jeffrey Stokes, Product Manager Disc Brakes.
  17. 17. Innovative Vehicle Solutions Concrete example 2: Connect Connect the dots - a site for managers to access: • KPIs • Twitter streams • News feeds • Market and Technology Trends • Competitive info
  18. 18. Innovative Vehicle Solutions Culture-based governance
  19. 19. Innovative Vehicle Solutions • Governance explained on Connect • Includes things like: § Content structure § Content quality § Roles and responsibilities § Connect vs other tools • Upgrades and errors handled by Bool Culture-based governance
  20. 20. Innovative Vehicle Solutions Governance: Digital Workplace Group Communications IT Human Resources ”Heaven is a place on Earth”: The culture is communicated correctly via the right tools. “Communication breakdown”: - Please read this 70+ page PPT to know more. - No. “Virtual Insanity”: - Did you read the article? - I can’t. I am travelling. “Out of touch”: - Here are our 5 Fs. The correct culture communicated well, but bad tools. The correct culture and tools, but badly communicated. Great tools and communications, but not synched with culture work.
  21. 21. Innovative Vehicle Solutions Governance: Digital Workplace Group
  22. 22. Innovative Vehicle Solutions A challenge: Measure engagement “The KPIs for intranets depend on the maturity of the intranet” – James Robertson • “Early intranets” measure uptake: how many pages, how many authors, etc. • “Useful intranets” measure activity: number of hits, number of comments, etc. • “Essential intranets” measure impact: money saved/made, customer service scores, research/product dev costs, etc. • Only when the intranet is an "essential" part of the business -- directly supporting core business, and used as a key part of daily work -- does it become possible to measure true ROI. • Google Analytics launched.
  23. 23. Innovative Vehicle Solutions Questions? Thank You!
  24. 24. Innovative Vehicle Solutions Bonus: Via Oli Gardner and John Ekman
  25. 25. Innovative Vehicle Solutions Bonus: Via Oli Gardner and John Ekman
  26. 26. Innovative Vehicle Solutions Bonus: Via Oli Gardner and John Ekman
  27. 27. Innovative Vehicle Solutions Bonus: Via Oli Gardner and John Ekman
  28. 28. Innovative Vehicle Solutions One Haldex approach Connect the dots and understand the bigger picture Connecting with each other, to become one team 28 Connect Connect the dots
  29. 29. Innovative Vehicle Solutions Communicate Share and engage Open, transparent and active communication are the key to our success Listen to others Share information and knowledge 29
  30. 30. Innovative Vehicle Solutions Collaborate Network and generate insights Focus on the team Engage and work together True team player Appreciate diversity 30
  31. 31. Innovative Vehicle Solutions Coach Support and improve Success is embedded in the actions of yourself and of those you work with Experience, creativity and contributions of others is appreciated Exchange of best practices 31
  32. 32. Innovative Vehicle Solutions Create Challenging the traditional Responsive, adaptive and open to new ideas Be different Challenge the traditional way Continuous improvements 32

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