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Using the black art of marketing to sell accessibility a future date

These are the slides for Stewart Hay's presentation 'Using the black art of Marketing to sell accessibility'. This presentation was part of the A Future Date online conference.

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Using the black art of marketing to sell accessibility a future date

  1. 1. Using the black art of marketing to sell accessibility Stewart Hay Managing Director @ohmydeity 21 April 2020
  2. 2. We help organisations be more inclusive and accessible. Together, we create enjoyable, efficient digital experiences for everyone. Let’s go on an accessibility adventure together. We’re creating an inclusive digital world (from down under!)
  3. 3. What does marketing have to do with accessibility? It is a legal requirement!
  4. 4. Compliance Business
  5. 5. 1 Omni-channel marketing
  6. 6. Use multiple sources! • Newsletters • Brown bags • Walk the floor • Corporate strategy
  7. 7. Tip 1 Make sure that people hear about accessibility from as many different sources as possible. You should not be the only voice!
  8. 8. 2 The rule of seven
  9. 9. Tip 2 Repeat, repeat, repeat, repeat, repeat, repeat… Multiple positive interactions lead to strong relationships.
  10. 10. 3 Make it easy
  11. 11. Don’t be this person
  12. 12. Tip 3 Be approachable Do not judge Be there to help
  13. 13. 4 Psychology of persuasion
  14. 14. Everyone has different motivators find out what they are: • Facts and numbers • Empathy • Reputational risk • Geek-out factor • Personal benefit • Bribery - behavioural inducements through food rewards You need to connect
  15. 15. Tip 4 Everyone does not have the same motivators Tailor your approach to your audience
  16. 16. Let’s chat @Intopia Intopia Stewart Hay @ohmydeity