The SharePoint Marketing Suite - developed with Microsoft for SharePoint, provides a compelling marketing offering built into the SharePoint environment that aims to improve enterprise websites, portals, and third party applications, such as: SharePoint 2013, 2010, 2007, 2003, and SharePoint Online along with other platforms and technologies. This 60 minute webinar will demonstrate how the SharePoint Marketing Suite can provide marketers and business owners with the tools they need to take their website to the next level. Some of the tools that will be demonstrated include: -Web Analytics -Campaign Tracking and Advertising Effectiveness -Behavioral Targeting -A/B and Multivariate Testing -Visitor Profiles -SEO -Affiliates -Voice of Customer

1. SharePoint Marketing Suite Webinar
Yarin Negri
Intlock
yarin.negri@intlock.com

2. Webinar Housekeeping
 Webinar recording
 Connect with us on twitter - @CardioLog
 Questions?

3. SharePoint Marketing Suite – Agenda
 Overview
 Demo
 Summary
 Q&A

4. About Intlock
 Founded in 2005
 Located: Boston, MA
 Over 8 years of experience in web analytics
 Passions: SharePoint and marketing
 Microsoft Gold Certified Partner

5. Completing the SharePoint Online Offering
Web Analytics
InSight
Campaign Tracking and Advertising Effectiveness
Optimization
Visitor Profiles
Voice of Customer
Affiliates
SEO
Plugins
SharePoint
www.intlock.com

6. Day in the life of a marketer

7. Joe is a marketer at X-Tech

8. X-Tech Creates Apps for Mobile Devices

9. Joe’s Marketing Tasks
1. Visitor engagement
2. Optimization
3. Acquisition

10. Visitor engagement
1. Create an instant ad-hoc report on the landing page [Analysis
Center]
2. Create a web analytics dashboard to understand how the landing
page is performing – create a distribution list for business owners
[Web Analytics]
3. Create a survey to get feedback from visitors [Voice of Customer]

11. Optimization Tasks
1. Optimize the landing page: provide specific content to users
based on traffic source - PPC [Behavioral Targeting]
2. Test a new version of the landing page [A/B Testing]
3. Test and optimize content on a landing page [MVT Testing]

12. Acquisition Tasks
1. Create links for the different web campaigns to bring traffic to
the landing page [Campaigns]
2. Create a quick shorten link for specific website segment [Short
Links]
3. Create an SEO report for the homepage/landing page [SEO]

13. Q&A
Visit us at www.intlock.com - free trial and personal demo
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Email: yarin.negri@intlock.com info@intlock.com
Meet us at SPTechCon in California!

14. Thank you for your time and consideration
Visit us at www.intlock.com
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For further information, please contact us at info@intlock.com / +1-617-500-8461