1 /44
@markwing @interrel8edMark WingFounder of InterrelatedBrand strategy consultant >25 yrsDesign Council Associatehttps://vim...
Tune in first…3 /44
Customer and                                       Business insights                                                      ...
5 /44
Creativity        INNOVATION6 /44
What exactly is creativity? Is it just a word?Creativity and innovation wereonce two adjacent, yet separate,research field...
What exactly is creativity? Is it just a word?[ creative ]Having the quality or power ofcreating…8 /44
What exactly is creativity? Is it just a word?[ creative ]Resulting from originality ofthought, expression; imaginative9 /44
What exactly is creativity? Is it just a word?[ creative ]Resulting from originality ofthought, expression; imaginative   ...
What exactly is creativity? Is it just a word?[ innovative ]To invent or begin to apply(methods, ideas, etc)11 /44
What exactly is creativity? Is it just a word?[ innovative ]To invent or begin to apply(methods, ideas, etc)              ...
13 /44
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CREATE         PLAN   CHANGE15 /44
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What exactly is creativity? Is it just a word?Without innovation and creativity theworld would appear quite different.What...
Relevant25 /44
Relevant26 /44
Relevant27 /44
28 /44
29 /44
30 /44
Differentiate31 /44
DifferentiateOn the face of it most business products appear the same…so why is Dyson not a Hoover?32 /44
33 /44
34 /44
Reputation35 /44
Reputation36 /44
37 /44
Strength inImage and Culture38 /44
Relationship39 /44
RelationshipB2bB2cB2e40 /44
creativity                         Informs                           Planning                           Comms         Comm...
RelationshipB2bB2cB2e               …today, is being ‘good’ good enough?42 /44
www.facebook.com/InterrelatedThe Good Enough Revolution:When Cheap and Simple Is Just Fine                                ...
Strategy, Creativity and Changeall drive Innovation                    CREATE                PLAN     CHANGE              ...
Thank you @Interrel8ed45 /44
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Interrelated creativity & innovation

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This slide show is for a talk to be delivered at the London South Bank University, 5pm on 17/10/12 - The event takes place in K2 building, room number is K2-VG10

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Interrelated creativity & innovation

  1. 1. 1 /44
  2. 2. @markwing @interrel8edMark WingFounder of InterrelatedBrand strategy consultant >25 yrsDesign Council Associatehttps://vimeo.com/channels/2921382 /44
  3. 3. Tune in first…3 /44
  4. 4. Customer and Business insights Brand Model Market insights and Propositions Understanding the Understanding thevarious relationships Brand Recall Triggers business opportunity What are your potential What is required to be a customers saying standard bearer in the about your offer BEHAVIOUR COMMS PRODUCT ENVIRONMENT industry Where will you Individual strategies What ‘hard’ and ‘soft’ issues sit in relation to the is the business needing to competition address Be aware of What is your vision of the market trends and future and how are you how these shape the planning to get there things you do Activation Website, Social Media, CRM, PR, Campaigns, Events4 /44
  5. 5. 5 /44
  6. 6. Creativity INNOVATION6 /44
  7. 7. What exactly is creativity? Is it just a word?Creativity and innovation wereonce two adjacent, yet separate,research fields. Beauty is in the eye of the beholder7 /44
  8. 8. What exactly is creativity? Is it just a word?[ creative ]Having the quality or power ofcreating…8 /44
  9. 9. What exactly is creativity? Is it just a word?[ creative ]Resulting from originality ofthought, expression; imaginative9 /44
  10. 10. What exactly is creativity? Is it just a word?[ creative ]Resulting from originality ofthought, expression; imaginative A person10 /44
  11. 11. What exactly is creativity? Is it just a word?[ innovative ]To invent or begin to apply(methods, ideas, etc)11 /44
  12. 12. What exactly is creativity? Is it just a word?[ innovative ]To invent or begin to apply(methods, ideas, etc) A process often executed by a group of people12 /44
  13. 13. 13 /44
  14. 14. 14 /44
  15. 15. CREATE PLAN CHANGE15 /44
  16. 16. 16 /44
  17. 17. 17 /44
  18. 18. 18 /44
  19. 19. 19 /44
  20. 20. 20 /44
  21. 21. 21 /44
  22. 22. 22 /44
  23. 23. 23 /44
  24. 24. What exactly is creativity? Is it just a word?Without innovation and creativity theworld would appear quite different.What drives people and organizationsto go on inventing and creating?24 /44
  25. 25. Relevant25 /44
  26. 26. Relevant26 /44
  27. 27. Relevant27 /44
  28. 28. 28 /44
  29. 29. 29 /44
  30. 30. 30 /44
  31. 31. Differentiate31 /44
  32. 32. DifferentiateOn the face of it most business products appear the same…so why is Dyson not a Hoover?32 /44
  33. 33. 33 /44
  34. 34. 34 /44
  35. 35. Reputation35 /44
  36. 36. Reputation36 /44
  37. 37. 37 /44
  38. 38. Strength inImage and Culture38 /44
  39. 39. Relationship39 /44
  40. 40. RelationshipB2bB2cB2e40 /44
  41. 41. creativity Informs Planning Comms Communication Relationship Channels Intelligence Feedback drives innovation41 /44
  42. 42. RelationshipB2bB2cB2e …today, is being ‘good’ good enough?42 /44
  43. 43. www.facebook.com/InterrelatedThe Good Enough Revolution:When Cheap and Simple Is Just Fine …it’s all about innovation43 /44
  44. 44. Strategy, Creativity and Changeall drive Innovation CREATE PLAN CHANGE …it’s all about innovation44 /44
  45. 45. Thank you @Interrel8ed45 /44

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