SaaS / Cloud Computing is not a fad -- it marks a fundamental market shift in the global IT industry. Understanding how to leverage SaaS/Cloud Computing – or at least how to manage it – is a new business imperative. This session will present ten key realities and possibilities around embracing Cloud Computing that businesses need to know. It will also paint a bird’s eye view of Cloud Computing technologies and its business proposition for both end users and vendors. Further, the session will help provide an overview of the latest demand-side trends, vendor offerings and an industry roadmap for the next few years.