Linkedin: Convert to Advanced

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Linkedin: Convert to Advanced Workshop @ Internet Life Initiative

Hot to use LinkedIn Network Professionally more.

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Linkedin: Convert to Advanced

  1. 1. @ Kareem SaMaRa Internet Life
  2. 2. Agenda
  3. 3. Why?
  4. 4. Why I use LinkedIn? • Brand & position yourself. • Discover new business and professional opportunities. • Largest business & professional social network. • 160 Million Members. • 11th Most Traffic Website. • Global Network, with local reach. • Lower your marketing cost. • Communicate with decision makers & Influential people.
  5. 5. Before implementation
  6. 6. Goal
  7. 7. Where to start? What is your primary <goal> on linkedIn ? • Attract Business clients. • Hire people. • Get better job. • Stay connected & Communicate with them. • Expand your network.
  8. 8. Where to start? Who do you want to connect with? & Why? •Classmates, Alumni & Colleagues. To introduce you to your prospect person. •Customer: to generate leads and drive sales. •Influencers: to build a reputation with them.
  9. 9. Profile
  10. 10. Why you need a great profile? • Your profile is the hub of all your activities. So: - It Must be Completed. - It should build: 1. credibility. 2. trust. • It’s essential for linkedIn search. • Good for your presence on the search engine.
  11. 11. Optimizing your profile How is your profile displayed? •Search view.
  12. 12. Optimizing your profile: How is your profile displayed? •Groups and answers view.
  13. 13. Optimizing your profile: How is your profile displayed? •Profile view.
  14. 14. Optimizing your profile: your profile Optimizing The 5 areas of profile:
  15. 15. Your profile – First Impressions • Professional Photo. • How can you help them “Title”. • Keywords “Current & Past job”. • Establish credibility “Education”. • Build trust “Connection + Recommendation”. • Customize URL. • Call to action “drive to your website”. • Ex.: Profile - Profile 2
  16. 16. Your Profile Tell your story in 60 second. “or less” •What do you do? •What problem do you solve? •How are you different? •Why should I care? •What do you want me to do next- call to action? •Ex.: Profile Fill Experience, Education & Activities Sections “with details”.
  17. 17. Enhance your profile Add applications,, • Blog • Box.net • Slide share • Events & More…
  18. 18. Why is search important? • Two most popular activities on linkedIn are: 1. Search. 2. Profile view. •4.2 billion Professionally-oriented searched in 2011. •5.3 billion searches are estimated in 2012. Are you appearing on those searches?
  19. 19. Rank
  20. 20. Keywords
  21. 21. Keywords Why Keyword is important? What keywords do you want to rank for?..... •Brainstorm. •Ask your co-workers. •Ask your customer. •Ask your competitor. •Ask linkedin. Analysis : - Google keyword tool. - SEObook keyword density.
  22. 22. STOP.. Don’t stuff your profile with keywords
  23. 23. Network
  24. 24. Why Network? Why you need a large Network? In Search, you will only appear if you are connected with “the person who do a research” on: • Level 1 • Level 2 • Level 3 • Group
  25. 25. Importance of Networking
  26. 26. How are connections made? > You contact “Add” them. > They contact you: • Your “off LinkedIn” activities. • They found you via search. • They see your activity on groups. • They see your answer on LinkedIn answers. • Recommendation from LinkedIn member (Connections).
  27. 27. Adding Connection your current connections: •E-Mail your largest Networks: •Colleagues. •Alumni. •Classmate. (Live – Work – Do)!
  28. 28. Expand your Network • People You May Know. • Your Connections’ Network. • Advanced Search. • Who’s Looking at You. • Join Groups. “50” : Your,, Job – Industry – Customer.
  29. 29. Stream
  30. 30. Listen to Your Network - Your Stream • Account>> updates you see on your home page. • Email & Groups>> The frequency of the email. • LinkedIn Signal>> customize your search. • LinkedIn Answers.
  31. 31. Add Value to your Network Share relevant content: •News, Articles, Videos. (about your industry!) •Answers – LinkedIn Today. •Tips, how to. •Questions. •Events. •Jobs.
  32. 32. Privacy Settings Profile settings: • turn on/off your activity. • who can see your feeds? • what others see when viewed your profile? • who can see your connection?
  33. 33. Common Mistakes
  34. 34. Common Mistakes • You have an incomplete profile. • Youre not building out your connections! • You dont belong to the right groups! • Youre not sharing valuable content. • You only use it if you need a job! =F
  35. 35. Did you decide to convert to <Advanced> linkedIn?
  36. 36. Questions?
  37. 37. internet-life.org/ feedback
  38. 38. Thanks :_)Kareem SaMaRaKareem@internet-life.orghttp://about.me/kareemsamara Internet Life Initiative www.internet-life.org

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