Why I use LinkedIn? • Brand & position yourself. • Discover new business and professional opportunities. • Largest business & professional social network. • 160 Million Members. • 11th Most Traffic Website. • Global Network, with local reach. • Lower your marketing cost. • Communicate with decision makers & Influential people.
Where to start? What is your primary <goal> on linkedIn ? • Attract Business clients. • Hire people. • Get better job. • Stay connected & Communicate with them. • Expand your network.
Where to start? Who do you want to connect with? & Why? •Classmates, Alumni & Colleagues. To introduce you to your prospect person. •Customer: to generate leads and drive sales. •Influencers: to build a reputation with them.
Why you need a great profile? • Your profile is the hub of all your activities. So: - It Must be Completed. - It should build: 1. credibility. 2. trust. • It’s essential for linkedIn search. • Good for your presence on the search engine.
Optimizing your profile How is your profile displayed? •Search view.
Optimizing your profile: How is your profile displayed? •Groups and answers view.
Optimizing your profile: How is your profile displayed? •Profile view.
Optimizing your profile: your profile Optimizing The 5 areas of profile:
Your profile – First Impressions • Professional Photo. • How can you help them “Title”. • Keywords “Current & Past job”. • Establish credibility “Education”. • Build trust “Connection + Recommendation”. • Customize URL. • Call to action “drive to your website”. • Ex.: Profile - Profile 2
Your Profile Tell your story in 60 second. “or less” •What do you do? •What problem do you solve? •How are you different? •Why should I care? •What do you want me to do next- call to action? •Ex.: Profile Fill Experience, Education & Activities Sections “with details”.
Enhance your profile Add applications,, • Blog • Box.net • Slide share • Events & More…
Why is search important? • Two most popular activities on linkedIn are: 1. Search. 2. Profile view. •4.2 billion Professionally-oriented searched in 2011. •5.3 billion searches are estimated in 2012. Are you appearing on those searches?
Keywords Why Keyword is important? What keywords do you want to rank for?..... •Brainstorm. •Ask your co-workers. •Ask your customer. •Ask your competitor. •Ask linkedin. Analysis : - Google keyword tool. - SEObook keyword density.
How are connections made? > You contact “Add” them. > They contact you: • Your “off LinkedIn” activities. • They found you via search. • They see your activity on groups. • They see your answer on LinkedIn answers. • Recommendation from LinkedIn member (Connections).
Adding Connection your current connections: •E-Mail your largest Networks: •Colleagues. •Alumni. •Classmate. (Live – Work – Do)!
Expand your Network • People You May Know. • Your Connections’ Network. • Advanced Search. • Who’s Looking at You. • Join Groups. “50” : Your,, Job – Industry – Customer.
Common Mistakes • You have an incomplete profile. • Youre not building out your connections! • You dont belong to the right groups! • Youre not sharing valuable content. • You only use it if you need a job! =F
Did you decide to convert to <Advanced> linkedIn?