How to get raving fans

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Use Facebook and social media the smart user centric way.

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How to get raving fans

  1. 1. THE SMART WAY TO GET RAVING FANS<br />Mathieu van Steenberge10/06/2010<br />
  2. 2. 90% have trust in recommendationsfrompeopletheyknow!<br />Source: Nielsen Trust In Advertising Global Report July09<br />
  3. 3. Youneedto make a Facebook Fan Page foryour business.Now!<br />
  4. 4. Source: Latimes.com<br />
  5. 5. Source: Standaard.be<br />
  6. 6. Source: Standaard.be<br />
  7. 7. Source: DeMorgen.be<br />
  8. 8.
  9. 9. Only make a Fan Page whenyoubelievethatwhatyou are doingwill make a difference.<br />
  10. 10. Andyou have a plan.<br />
  11. 11. The plan is called customer centricity<br />
  12. 12. Be genuinelyinterested<br />
  13. 13. Manage expectations<br />
  14. 14. Walk in yourcustomersshoes. <br />
  15. 15. Track every contact<br />
  16. 16. Analyse customer problemsinsteadof desires.<br />
  17. 17. Andyouneed time.<br />Lots of time<br />
  18. 18. Ready?<br />
  19. 19. People talk. <br />
  20. 20. 3 reasonspeople talk<br />
  21. 21. YOU givethem a REASON to talk aboutyou!<br />
  22. 22. People talk even more on Facebook.<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. Case: Pizzastunt<br />Case: pizzastunt<br />
  28. 28. Case: Pizzastunt<br />1000 pizzas in Mechelen<br />4000 uniquevisitors on www.pizzastunt.be<br />98% loved the concept/idea<br />72% were new customers that never used JE <br />90% will use JE in the future <br />55% talked about Just-Eat to more than 4 people/friends<br />92% recommended JE to his friends <br />
  29. 29. Streets thatordered<br />
  30. 30. Want free consultancy?<br />Claim your free brainstorm session. www.sals-vansteenberge.be<br />

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